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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine.

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11 Onboarding Gamification Examples to Engage & Retain Users

User Pilot

Onboarding gamification is the key to transforming a dull process into an engaging one. Where there are no actual rewards, it keeps the user engaged long enough to complete a task. The user engagement rate is low. These gamification features are also used to enhance overall employee engagement. Launching a new product.

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Instead of just counting clicks, AI can analyze a range of factors like user engagement duration, the relevance of ad placement in relation to the content being viewed, and historical purchasing behavior of the viewers. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report: You Gotta Be AI

SaaStr

You need GEO (Generative Engine Optimization) The Fix : Optimize for AI crawlers, invest heavily in G2 reviews, and ensure your content shows up in ChatGPT/Claude responses 4. Lead with integration capabilities and security compliance, not just business outcomes 5.

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Intercom presents Engineer Chats

Intercom, Inc.

For the very first time, we’re releasing Engineer Chats , an internal podcast here at Intercom about all things engineering. Previously hosted by Jamie Osler , a Senior Product Engineer at Intercom for over seven years, it’s now up to Principal Systems Engineer Brian Scanlan to pick up the baton and keep the chats going.

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How to Bridge the Gap Between Sales and Tech Teams to Drive Customer Success with HashiCorp’s CTO and VP

SaaStr

Not only do sales and Field CTOs need to trust each other, but you also need to have processes in place to ensure that information from sales and solutions engineers gets back to product. For landing customers, they’ll have solutions engineers who can call the Field CTO to support conversations. When Should a Field CTO Engage?

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Thanks to A-LIGN, Captivate Talent, Mozart Data, Mutiny, and Subskribe for Sponsoring SaaStr Annual 2023!

SaaStr

A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks. Mozart Data’s all-in-one modern data platform empowers anyone to easily centralize, organize, and analyze their data without engineering resources.