SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. It’s necessary, in every new market you go into, to go in and soften the beach. This means creating conditions where product market fit and demand start to be facilitated.

Scale 189

Scale Scaling AWS Sales Hiring 189

Sales Hacker

AUGUST 7, 2020

Amazon Web Services (AWS). Star2Star Communications, LLC. Zoom Video Communications. Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Senior Manager, Market Development – Canada. Post-Acute Sales Representative. Medline Industries, Inc. Jellyvision. Kate Vango.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Intercom, Inc.

DECEMBER 13, 2018

It’s about turning companies into communities. I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Guess what? It did not really happen.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

User Pilot

JANUARY 26, 2024

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. Of course, your infrastructure costs might increase.

SaaS 103

SaaS Acquisition Onboarding Retention 103

Andreessen Horowitz

SEPTEMBER 22, 2023

Customer testimonials backed up the numbers, showing that major enterprises viewed CrowdStrike as a security platform, not just a product. ” —Deputy CISO, AWS “In my career, the deployment of the CrowdStrike Falcon platform was perhaps the easiest global security rollout I’ve seen.”

Travel 104

Travel Forecasting Pricing Scale 104

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear.

Scale 291

Scale Underperforming Technical Team Engineering Wireless 291

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc. And why you think you can win?

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

SaaStr

JULY 1, 2020

Then Jason, on your comment around SDRs needing to be more thoughtful and sophisticated in communication and strategy, definitely. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. I think we talked a little bit about this, changing communication.

Merchant Services 178

Merchant Services Scale Sales Recruiting Sales 178

Sales Hacker

SEPTEMBER 14, 2021

She’s the head of marketing at an HR software company called Bamboo HR. Prior to joining Bamboo, Amy spent more than 15 years in technology and marketing leadership roles in the greater Seattle area. She was VP of product marketing at Smartsheet, a leading work management software company.

Sales Recruiting 80

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 80

SaaStr

MAY 15, 2020

In this talk, Michelle will share how she made her business idea come to life and some lessons learned that can help other entrepreneurs—from solving a real, meaningful problem, to communicating in a crisis, prioritizing when there’s a true lack of resources, and more. And I remember AWS was growing really quickly.

Sales Hiring 200

Sales Hiring Scale Technical Review Outsourcing Services 200

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? And so I think we’ll see more of that.

CTO Coach 179

CTO Coach Sales Hiring Software Review CTO Hire 179

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. Analyze data to determine red flag metrics, such as customers who have decreased activity, are paying overage fees (and could save money by upgrading), or are past due and not responding to dunning communications. Plain and simple. We can do better.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Hacking Revenue

FEBRUARY 26, 2016

Every product stands for something and serves somebody. You should find the unique voice of your product. If you don’t know what that voice is, use your own voice and communicate your values and identity everywhere you can. Your consistency will help you manage perceptions of your product and expectations of your company.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 141

Payment Solutions SaaS Payments Strategy Software 141

SaaStr

SEPTEMBER 13, 2020

We celebrate businesses like that, and of course, the platform we’re on today with Zoom, that has really become a communications platform that’s defining this COVID era. They’re giving us the connectivity to communicate with our colleagues, friends and family. It is staggering. You could be a lot better.

Sales Hiring 155

Sales Hiring Scale Payments Cloud 155

Sales Hacker

NOVEMBER 10, 2020

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. I know you have product market fit. They’re awful. So, what else can I tell you? You can do it.”

VP of Engineering 75

VP of Engineering Scale Development Team Review Technical Review 75

SaaStr

AUGUST 20, 2019

Sameer Dhokalia: It turns out if you do ask those two basic questions of 100 people in your business, you will learn an awful lot about what needs to be focused on. Sameer Dhokalia: We said, we’re going to start from being an email company and broaden to being a communications company that’s multichannel.

Scale 137

Scale Acquisition Scaling Sales Hiring 137