The 5 Best Customer Retention Strategies for Subscription Businesses
Totango
JANUARY 15, 2019
While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The modern subscription-based economy has empowered customers to think short-term , with promises of being able to opt-in, cancel anytime, and leave freely.
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