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The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The modern subscription-based economy has empowered customers to think short-term , with promises of being able to opt-in, cancel anytime, and leave freely.

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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

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DAU WAU MAU Metrics: Measuring Active Users In-App

User Pilot

According to venture capital firm Sequoia , the standard DAU/MAU ratio is 10-20%, with only a handful of companies having over 50%. ” For example, a business communication tool like Slack expects users to log in daily, but invoicing tools know their users will only visit 1-4 times monthly.

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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. The list is organized into four categories: entrepreneurs, venture capitalists, communities, and companies.

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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. The list is organized into four categories: entrepreneurs, venture capitalists, communities, and companies.

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Understanding the SaaS business model

ProfitWell

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. What is the SaaS business model. The stages of SaaS businesses.

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A cathartic conversation

ProfitWell

Our friend Kyle Poyar , VP of Marketing Strategy over at OpenView —the expansion stage venture capital firm—says it’s time to revisit your pricing. Subscription Stimulus Package. Your Subscription Stimulus Package is still thriving and ripe for the taking. That’s a wrap on your April 27 Recur Now.