Buffer Resources

NOVEMBER 7, 2024

Social media platforms Marketing 4.1. Content Marketing 4.6. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Are they about to hire their first sales rep or content marketer? Share of Voice 3.2.

Social Media

Neil Patel

JULY 16, 2025

What Website Maintenance Entails and Why It Matters for Marketers Everything on your website, from the front end to the back end, needs to work smoothly to support your SEO and content marketing strategies. And always store them off-site, in cloud storage or a secure external server.

Underperforming Technical Team

SaaStr

JULY 23, 2019

So we decided to hack it a bit and use it as a feed to share our favorite 3-4 Cloud stories a day. We called our feed “ Cloud Daily “ In 6 months, we went to 100,000+ subscribers / followers and almost 7,000,000 views! So that sounds interesting from a content marketing perspective. But what did we learn?

Cloud

SaaStr

MARCH 15, 2021

or Really, #1) “State of the Cloud 2021 with Bessemer Venture Partners” This annual SaaStr tradition with Bessemer Venture Partners is better than ever. Do a deep dive into the data, trends and more in Cloud in 2021. Actually, this video ran twice so if you add up views for both videos, it was #1. #4.

Cloud

SaaStr

FEBRUARY 2, 2023

CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Grab tickets here.

Cloud spend optimization

SaaStr

JULY 4, 2019

We don’t do that because we are committed to 6+ stages of the highest quality content in the history of Cloud. But that doesn’t mean there isn’t value in having 20,000 CEOs, VPs and execs learn more from the top vendors in Cloud. We did this with Quora last year, and it was extremely successful.

Scale

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. If you haven’t already, sign up here for tickets before we sell out.

Sales Hiring

Tom Tunguz

JANUARY 12, 2023

Prompt: Coupa & Thoma Bravo logos each in front of a cloud with a plus sign between them. It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. What the $6B Coupa Acquisition Means for Software Startups.

B2B

SaaStock

JANUARY 25, 2019

Omie is a management platform in the cloud for small and midsized companies, bringing together ERP, Financial Services, Entrepreneur Education and a vibrant Marketplace for vertical 3rd party solutions, all combined in an easy to use environment. Rock Content. Founded : 2012. Based in: Rio de Janeiro, Brazil. Funding to Date : $6.6M

SaaS Payments

SaaStr

OCTOBER 25, 2023

The same is true for podcasts, emails, drip marketing, etc. If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. But if you create truly valuable content, it won’t. PLG is like the Cloud. There are no Cloud magicians, and you can’t hire a PLG magician.

Scale

SaaStr

SEPTEMBER 13, 2020

373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. We want to take you through the cloud journey over the last several years. Now, the cloud index fell along with it. If you go back to before 2014, what you see is the power of the cloud.

Sales Hiring

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing.

Social Media

Neil Patel

APRIL 9, 2021

IBM Cloud Video. IBM Cloud Video offers an expansive feature set, making it easy to tailor everything to your needs. IBM Cloud Video runs at higher price points than the last two options, with their starter plan coming in at $99/month. Plans start as low as $39 per month. If so, can help. If so, what was your experience?

Payments

Practical Advice on SaaS marketing

DECEMBER 5, 2015

(See "Customers Don't Really Care About SaaS." ) Of course, you want to say you’re a SaaS solution somewhere in your description, but highlighting “web-based” or “runs in the cloud” is not necessarily the headline anymore. Moreover, in many markets, most of of your competitors are also marketing SaaS solutions.

Marketing

Neil Patel

NOVEMBER 5, 2020

Exceptional marketing automation agencies usually have an area of expertise. As you saw in the second example above, some only partner with companies to install, implement, or optimize automation on Marketo Cloud, Salesforce, and others. For instance, at Neil Patel Digital, content marketing drives our automation programs.

Marketing

FastSpring

APRIL 22, 2020

Before deciding to invest resources into a long-term marketing campaign, it’s crucial to understand the goals and potential ROI the campaign can bring. Every market, service, or product is unique in its marketing approach, so is SaaS marketing. Content Marketing. Affiliate Marketing. Free trials.

Strategy

OpenView Labs

JUNE 29, 2021

This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. 5 Tips on How to Target Developers with Your Content Marketing. What Makes Effective Developer-Focused Content Unique in Content Marketing?

Development

Chaotic Flow

AUGUST 27, 2013

Your SaaS marketing strategy should extend beyond purchase to facilitate onboarding and encourage deeper and deeper use of your product. The same SaaS marketing tactics applied in customer acquistion: educational content, marketing automation and engagement metrics are equally important in churn reduction.

Customer Lifetime Value

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. While these challenges are certainly daunting, remember the rewards that await companies who are able to successfully navigate through them and go on to create new markets.

Scale

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. It’s often worth allocating a portion of the marketing budget just to try some new tactics.

Marketing

User Pilot

FEBRUARY 21, 2024

Natural language processing : NLP revolutionizes customer sentiment analysis and communication by processing human language, improving internal and external interactions and content discoverability. Cloud computing Cloud computing lets you outsource data storage so you can export and manage your data, either with private or hybrid clouds.

Trends

User Pilot

AUGUST 24, 2022

Salesforce is a cloud-based CRM system that helps businesses get an overview of their sales activities, track leads, etc. Hubspot is a cloud-based CRM platform that helps businesses attract leads, nurture leads, close deals, and analyze business metrics. Sales Cloud setup is quite complex. Salesforce. Lots of integrations.

Social Media

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing.

Social Media

Neil Patel

OCTOBER 27, 2020

Cloud-hosted, with upgrades, maintenance, and security, all taken care of. Export content to WordPress at any time you choose. Those are some very unique and useful features, solving problems that internet marketers often have, without having to find a plugin or service to use. The Advanced Guide to Content Marketing.

Underperforming Technical Team

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? When we experience uncertainty, it becomes harder to make decisions and our judgment is clouded. Still, anxiety can also spur people to act as a result of that uncertainty.

Marketing

SaaStr

JULY 8, 2020

I mean, it’s what you see on the BBP cloud on the left. Aileen Lee: But I think, yeah, for … I mean, the cloud index is not even post-revenue. When you look at Main Street versus the cloud index, what are you excited about today? The ones that have accelerated since March. They’re on fire. Jason Lemkin: Yes.

Investment

Neil Patel

JULY 12, 2021

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Their Professional Plan starts at $450 per month, which provides everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.

Payment Methods

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. And SaaS platforms are vulnerable as 82% of breaches involved data stored in the cloud. This is why companies are investing in product-led content marketing resources in 2024.

SaaS Payments

User Pilot

JULY 22, 2023

Use growth loops, content marketing, and referral programs to drive user acquisition. For instance, if you notice that most of your customers are maxing out their storage capacity then you could upsell them on more cloud space for their monthly subscription. upselling vs cross-selling).

Strategy

Neil Patel

NOVEMBER 18, 2020

It might seem like this looming dark cloud of horror, but once you dive in, the juices will start flowing, and you’ll find out that you probably have a lot of great ideas. Some of your choices may be: PPC (Pay-Per-Click) SEO/Content Marketing Guest Posting Social Media. Think of the plan as the GPS of your business.

Business

User Pilot

AUGUST 7, 2024

For example, Semrush is known as an SEO and content marketing platform. But it also offers a wide range of apps and products for competitive analysis, marketing analytics, and more. In SaaS , product mix refers to the overall suite of software products and services a company offers. Product mix within SaaS companies.

Pricing

Upscope

JANUARY 5, 2020

If only we had figured out how to explain to people why they needed cloud storage :-(." and created a word cloud with the results. Speed stood at the centre of that word cloud. The engine they created to get both product market fit and positioning can be used by almost any company starting or even re-evaluating positioning.

Strategy

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Contact the owners of those accounts to create marketing relationships. Since its launch in 2007, Dropbox has quickly become a market leader in cloud storage.

Social Media

Aaron Beashel

MARCH 9, 2018

Xero, a company that makes cloud accounting software targeted at small businesses, recognized that nearly every small business uses an accountant to help with their taxes and accounting, so they leveraged accountants to generate Channel sales. Is there an industry or segment of businesses who could potentially sell your product to end users?

Scale

Intercom, Inc.

NOVEMBER 28, 2018

Sales collateral is now in the cloud and easy to track. Use DocSend to send case studies, presentations and other content – and then track prospect engagement in its dashboard. CloudSponge enables users to tap into address books to invite colleagues to collaborate with them so you can generate more leads and referrals. InsideSales.com.

Scale

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. There are lots of opportunities in today’s world of marketing to appeal to the human brain.

Sales

Baremetrics

AUGUST 23, 2021

Marketing and distribution channels Talking about channels, most SaaS businesses rely on organic traffic for lead generation (through a free trial or email newsletter sign-ups). Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy