Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. blended, 1.8 new, and 0.6

Metrics 136

Metrics SaaS Benchmarks Churn 136

ChurnZero

JUNE 9, 2023

8 metrics to position Customer Success as a profit center with finance While sentiment-based metrics like Net Promoter Score ® (NPS) and customer satisfaction are important, they don’t frame CS work from a financial perspective. To that end, here are the metrics you can use to get started.

Finance 98

Finance Metrics Customer Success Headcount 98

SaaStr

JULY 13, 2020

Q: What was your failed investment experience and where will you never invest funds again? I’ve made about 30 material investments. Most have been successful, but of course not all have and I’ve been reflecting on the ones that didn’t, because they still had attractive elements when I invested. More on them here.

Technical Cofounder 230

Technical Cofounder Investment New CTO CTO 230

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 91

Metrics Customer Lifetime Value Data Analysis Engagement 91

Neil Patel

MARCH 26, 2021

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC).

Churn 141

Churn Software Review Onboarding Interviewing 141

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Customer churn ii.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Customer Success 94

Customer Success Metrics Software Review Customer Lifetime Value 94

SaaStr

MARCH 30, 2024

It’s one thing to invest in an area where only 5% of your business is today. More on that here: Beware of the Confidence of High Win Rates Not being 100% laser focused on NPS and CSAT (and driving down churn). NPS is A Great Core Metric. Leave the pipedreams for $100m in ARR. Or at least, maybe $10m-$20m ARR.

Scaling 275

Scaling Revenue Underperforming Technical Team Market Segmentation 275

Subscription Flow

DECEMBER 5, 2023

There are certain subscription billing performance metrics that if you track will help you a lot in achieving certain specific business targets. It is equally important for small as well as large enterprise-level businesses to track billing-related metrics for subscription businesses. But what about the way to materialize this dream?

Payment Features 52

Payment Features Subscription Metrics Revenue 52

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., The first few months of this year felt like a lot of churning in the market.

Cloud 177

Cloud Software Azure AWS 177

Sixteen Ventures

AUGUST 14, 2022

The people in charge of your company – the Executives, Board, and Investors – want to improve a metric called NRR (Net Revenue Retention or NDR, Net Dollar Retention, if you prefer) for one very simple reason: it plays a direct role in the value of the company. Thus the premium placed on NRR as a valuation metric.

Customer Success 97

Customer Success Investment Sales Hiring Retention 97

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

SaaStr

MAY 12, 2023

There are a lot of great learnings and metrics in the report, and a few stood out to me: #1. We tend to intuitively think annual contracts help combat churn, but they really don’t — they just defer it. This is consistent with my experience and across 30+ investments. You can download it here.

Startup 320

Startup SaaS Retention Churn 320

Intercom, Inc.

NOVEMBER 14, 2018

Sales KPIs versus sales metrics: Is there a difference? Some might argue that there are fine-grained distinctions to be made between KPIs and metrics. You can think about it this way: your KPIs are the key metrics you use to measure sales performance. Churn dollars. Gross customer churn. Beware of headline KPIs.

Sales Hiring 188

Sales Hiring Metrics Revenue Sales 188

ChurnZero

JULY 8, 2022

It was clear that, barring any wildly outlandish figures, customer retention wasn’t a dealbreaker in their decision to invest. Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Invest in customer success.

Technical Review 98

Technical Review Software Review Retention Metrics 98

Clouded Judgement

MARCH 22, 2024

Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused. I created this subset to show companies where FCF is a relevant valuation metric.

AI 183

AI Revenue Cloud Technical Advisors 183

Tom Tunguz

MARCH 18, 2019

Let’s first look at one of the key SaaS metrics: the dollar attention. This is the value of a cohort a year later inclusive of churn and expansion. Sales efficiency is a measure of the marginal gross profit generated by a dollar invested in sales and marketing. Next, let’s compare the sales efficiency.

Metrics 195

Metrics Benchmarks Software Review Engineering 195

Tom Tunguz

NOVEMBER 6, 2021

All of the sales and marketing dollars invested to obtain persuade the buyer to put digital ink to pdf have been recouped immediately. The payback period metric doesn’t capture the difference in the quality of the revenue/cash collections. And the company has two years of marginal profit to invest in the GTM.

Sales Hiring 333

Sales Hiring Scale Payments Payment Solutions 333

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement. What metrics do investors care about? What metrics do your investors and board care about?

Customer Success 98

Customer Success Metrics Engagement Software Review 98

Totango

DECEMBER 1, 2020

A high churn rate can reflect poorly on your enterprise and require you to invest more in customer acquisition; retention efforts are far less costly and often provide more positive results. In order to properly prevent customer churn, it’s crucial to understand the common factors that lead to churn in the first place. .

Churn 65

Churn Systems Review Onboarding Trends 65

ChurnZero

NOVEMBER 11, 2022

The top metrics in CS are all revenue metrics. NRR, which tracks the percentage of recurring revenue retained from existing customers, is now the top metric for CS teams in almost every revenue band. This dedicated role shows investment in Customer Success and a greater level of maturity in the function. . of companies.

Leadership 98

Leadership Trends Customer Success Investment 98

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

ChurnZero

SEPTEMBER 16, 2022

When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. In good times, a lot of investments that a company makes are really focused on new sales. Focus on your customers’ top three churn risks. Episode highlights. What are those reasons? What do you do?’

Customer Success 98

Customer Success Investment Churn Retention 98

Baremetrics

AUGUST 16, 2021

It could be that the customer got no return on investment, had technical difficulties, or they may have canceled because they achieved their set goal. Before thinking about reactivating disengaged customers, preventing churn is super important to any company. Get deep insights into MRR, churn, LTV and more to grow your business.

Subscription 87

Subscription Payment Features Metrics SaaS Payments 87

SaaStr

NOVEMBER 4, 2021

The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together. 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. In terms of Churn, “Rule of 40″ Qualifiers” had 29% lower Gross Dollar Churn.

SaaS 269

SaaS Technical Review Benchmarks Azure 269

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 96

Product Marketing Metrics Customer Lifetime Value Marketing 96

Chaotic Flow

MARCH 25, 2014

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. I had totally neglected the impact of churn. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Mandate.

Metrics 156

Metrics Business SaaS Scale 156

Totango

JANUARY 23, 2020

You are not powerless in the face of churn. There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan. Think of churn like a risk that can be negotiated like any other. . Why Churn Matters.

Churn 105

Churn Enterprise Strategy Management 105

OPEXEngine

NOVEMBER 8, 2022

Usually, customer churn rate is every SaaS company’s worst enemy. But in this article, we’re going to show you how to not only deal with churn effectively but also how you can use your customer churn data as a valuable tool to build your business. Voluntary churn vs. involuntary churn: What’s the difference?

SaaS Payments 52

SaaS Payments Finance Churn Payment Services 52

OPEXEngine

NOVEMBER 8, 2022

Usually, customer churn rate is every SaaS company’s worst enemy. But in this article, we’re going to show you how to not only deal with churn effectively but also how you can use your customer churn data as a valuable tool to build your business. Voluntary churn vs. involuntary churn: What’s the difference?

SaaS Payments 52

SaaS Payments Finance Churn Payment Services 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Customer Success 98

Customer Success Metrics SaaS Banking 98

SaaStr

JULY 1, 2022

David Sacks uses the phrase “default investible”. There is no “one size fits all” answer, and this will look different for every company, but it does mean that your metrics are such that you are fundable in whatever the current climate is. . For later rounds, VCs will be looking at growth, churn, net expansion, efficiency, etc. .

Scale 237

Scale Management Metrics Startup 237

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Customer Success 52

Customer Success Metrics Software Review Customer Lifetime Value 52

Blulogix

DECEMBER 14, 2023

Demystifying UBP: Models and Metrics – A Deep Dive into Your Pricing Playground By BluLogix Team Welcome, B2B pioneers, to the playground of UBP models and metrics! Reduced churn risk: No more surprise charges or hidden fees. Customers  Don’t get lost in a sea of metrics! Fear not, intrepid explorers!

Pricing 52

Pricing Metrics Subscription Payment Features 52

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 177

Cloud Software Benchmarks Retention 177

User Pilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. To calculate the metric, add all 4 of them. Our article: Explains different SaaS valuation methods.

SaaS 93

SaaS Customer Lifetime Value Acquisition Metrics 93

Chart Mogul

MARCH 31, 2022

The best way to keep track of your growth is to monitor your SaaS metrics. Why Metrics Matter? The best way to keep track of your growth is to monitor your SaaS metrics. Why Metrics Matter? Metrics tell a story of how your business is performing. Here are the key SaaS metrics you need to monitor.

Metrics 52

Metrics Scale Startup SaaS 52