User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

SaaStr

MARCH 17, 2021

Churn is a paramount topic in SaaS , as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR. But maybe even more important is measuring Almost Churn.

Churn 241

Churn Metrics Customer Success Investment 241

User Pilot

MARCH 7, 2024

What metrics you should track? Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. If your product is designed to be used daily, like a fitness tracker, DAUs are the key metric.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts.

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

Practical Advice on SaaS marketing

AUGUST 1, 2018

Churn is bad for software-as-a-service (SaaS) companies. But knowing there’s a churn problem is one thing; fixing it is something else. To bring down churn, we need to understand what’s behind the numbers. Wrong customers Sometimes high churn happens when SaaS providers sell to the wrong customers.

Churn 122

Churn Metrics Compensation Software Review 122

SaaStr

MAY 21, 2020

It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. I don’t have a perfect metric, but after working on this with a dozen+ SaaS companies recently, I have a simple heuristic: 90% or more of your customers need to activate in the shortest practical time.

Churn 279

Churn B2C Metrics B2B 279

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Growth Is Still Number One Growth is still the number one metric, but it’s not the only one. You do that by showing momentum.

Metrics 212

Metrics SaaS Marketing SMB 212

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

SaaStr

JANUARY 14, 2021

Reducing churn in SaaS, along with increasing new ARR is the backbone to growing your business. In this guide, Andrea Webb, the SVP of Customer Success & Retention at Solarwinds , and Tim Willey, the SVP of Commercial Strategy & Operations at ForgeRock , share their tips for understanding and combating churn. .

Churn 177

Churn Customer Success Metrics Subscription 177

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again. The takeaway?

Metrics 195

Metrics SaaS Sales Hiring Finance 195

SaaStr

JANUARY 12, 2021

Churn is when your customers drop out on you, and when it comes to your customer base, it’s inevitable. There are a number of factors to churn, including your business model, the maturity of your company, as well as your business type. No matter what, you’re going to have to figure out how to manage churn on the regular.

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Churn Data Onboarding Business Model 191

User Pilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble. What is churn analytics?

Churn 98

Churn Retention Subscription Payment Features 98

Kellblog

MARCH 29, 2023

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. This includes an explanation of why I excluded (what I view as old school) churn, lifetime value (LTV) and LTV/CAC analysis from those metrics.

Metrics 123

Metrics Compensation Benchmarks Interviewing 123

SaaStr

SEPTEMBER 1, 2021

Really, what you tend to see when you keep a stretch VP too long in their current role is flat metrics. Churn that stops decreasing. Churn should keep coming down, at least a bit, until it’s top quartile at least. When you see bookings, leads, churn or feature velocity flatten — that’s a flag.

Sales Recruiting 232

Sales Recruiting Scale Sales Hiring Metrics 232

Baremetrics

FEBRUARY 15, 2021

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost. Table of Contents.

Churn 105

Churn Payments Revenue SaaS Payments 105

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

SaaStr

JUNE 11, 2020

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. So we used their core metrics like “Churn” and “Lifetime value”. We’ve moved on in SaaS from CLTV being a core north star metric.

Metrics 200

Metrics Customer Lifetime Value B2C Churn 200

User Pilot

OCTOBER 4, 2023

You can drive MRR growth by fixing leaks in your conversion funnel, experimenting with A/B tests to drive conversion, introducing existing customers to new, advanced features and upselling to increase the expansion MRR, and lowering churn. You also incurred a loss of $300 due to customer churn (contraction MRR).

Metrics 105

Metrics Customer Lifetime Value Churn Retention 105

ChurnZero

JUNE 9, 2023

8 metrics to position Customer Success as a profit center with finance While sentiment-based metrics like Net Promoter Score ® (NPS) and customer satisfaction are important, they don’t frame CS work from a financial perspective. To that end, here are the metrics you can use to get started. Was it a competitive steal?

Finance 98

Finance Metrics Customer Success Headcount 98

Chargebee

FEBRUARY 12, 2024

Every business should keep an eye on the customer churn rate. This metric lets you know the percentage of customers that have stopped paying for/have canceled their account with your business services or products over a given period of time.

Churn 76

Churn Retention Metrics Business 76

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. blended, 1.8 new, and 0.6

Metrics 136

Metrics SaaS Benchmarks Churn 136

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Tracking these metrics is easiest with a digital adoption and product analytics tool. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

Chart Mogul

JUNE 1, 2023

So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. So if you are keeping a close eye on your retention metrics this year, you’re not alone. faster than their peers in 2022.

Retention 90

Retention Metrics Benchmarks SaaS 90

SaaStr

OCTOBER 28, 2021

Be Careful About the Metrics and Ratios You Pick. At Evernote, there was a push to do more and more analysis on the metrics and numbers. The thesis was many metrics were too easy to game. At Evernote, they conflated bounce with churn — and Phil challenges us not to. For example, there are always 7.8

Churn 198

Churn Retention Acquisition Startup 198

Neil Patel

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). While those are important metrics, they tell only part of the story.

Churn 141

Churn Software Review Onboarding Interviewing 141

SaaStr

MARCH 11, 2021

Churn is not her responsibility, nor is there any material credit for multi-year deals. This makes your VPS also implicitly responsible for churn as well, as well as net revenue retention for all accounts. Up until $8m-$10m ARR or so, this disalignment is relatively smallb/c it takes a while for renewals (and churn) to be material.

Sales Hiring 263

Sales Hiring Metrics Sales Churn 263

User Pilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. In this article, we dived into 13 important adoption metrics to measure. 13 Key product adoption metrics and why they matter You regularly need to track several metrics to get a holistic understanding of how users are interacting with and adopting your platform.

Metrics 98

Metrics Customer Lifetime Value Onboarding Churn 98

The Angel VC

NOVEMBER 30, 2017

While doing some research for another post I just stumbled on this excellent overview from Pacific Crest on the churn rates of publicly listed SaaS companies. I’ve seen posts with churn benchmarks of public SaaS companies before, but this one is by far the most comprehensive collection I’ve seen and I think it’s very useful.

Churn 226

Churn SaaS Retention Metrics 226

Tom Tunguz

JUNE 18, 2019

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. This section covers employee satisfaction, headcount, and recruiting metrics. Marketing digs into lead generation and conversion metrics. If you have suggestions, please email me.

Metrics 202

Metrics Sales Recruiting Startup SaaS 202

Kellblog

OCTOBER 13, 2022

And what’s the impact on your other SaaS metrics? What’s your churn rate? What if a customer fluctuates across months: do I count churn each month they shrink and expansion each month they expand? What’s your CAC ratio if I don’t know what your ARR is because I don’t know what the recurring means?

Metrics 132

Metrics SaaS Payments SaaS Payment Features 132

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Customer churn ii.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Alternatively, you can try Appcues.

Engagement 98

Engagement Metrics Strategy Churn 98

SaaStr

APRIL 28, 2022

So don’t get me wrong — NRR is a Top 3 Metric for any SaaS company. And importantly — importantly — they don’t sweat churn too much if the NRR goal is still being met. Or logo retention as a metric can work as well, especially in B2D and other models that grow a lot over the year on their own.

Customer Success 211

Customer Success Metrics Scale Retention 211

Baremetrics

JUNE 4, 2021

Baremetrics monitors 26 metrics, and on top of that offers 8 data boosting features so you can get more out of your metrics. If you want to see these metrics in action, you should sign up for the Baremetrics free trial. Annual Run Rate (ARR) This metric shows your current revenue projected out over 12 months.

Metrics 98

Metrics Payments SaaS Payments Payment Services 98

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Baremetrics

MAY 18, 2021

The Baremetrics customer segmentation tool helps you divide your customers by any metric you choose. But what are the top customer segmentation metrics? All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. What are Customer Segmentation Metrics?

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99