SaaStr

AUGUST 15, 2020

But the end-user usage just never appeared … In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage. If not, the customer would churn – but not until month 24. In other words, you just can’t tell unless you look at the engagement numbers, not just the churn numbers.

AWS 268

AWS Churn Enterprise Engagement 268

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. Reduce churn by re-engaging your customers.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

User Pilot

FEBRUARY 20, 2024

Reduce churn : Products aligned with user needs and interests receive better engagement. Churn rate : This is the opposite of the retention rate. A high churn rate can identify pain points needing your roadmap’s attention. Achieve a 10% reduction in customer churn rate by the end of the first year.

Data 91

Data Customer Lifetime Value Software Review Churn 91

Sales Hacker

SEPTEMBER 13, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Churn & Retention. We help PLG teams make sense of their product data to tweak things like onboarding and reducing churn.

Scale 75

Scale Onboarding Churn Mobile 75

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 89

Strategy Marketing Scale Software Review 89

Intercom, Inc.

SEPTEMBER 15, 2020

Whether it’s onboarding a new customer with well-timed guidance or re-engaging a user at risk of churn by helping them find value, getting the sequence of messages right requires a powerful, intuitive orchestration tool. Getting this delicate dance right, however, requires careful choreography, with every step considered and planned.

Scale 231

Scale Mobile Engagement Onboarding 231

Point Nine Land

APRIL 24, 2019

We let churn just happen. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. For example, over five years time, two subscription startups with identical acquisition rates will end $42M ARR apart with just a 5% difference in net MRR churn. Businesses are growing at unprecedented rates.

Retention 76

Retention Strategy Sales Hiring Scale 76

User Pilot

MARCH 23, 2023

Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. Growth marketers : Growth marketers can use survey results to identify customers who can publicly rate their offering or participate in case studies.

Software Review 84

Software Review Benchmarks Branding Growth Marketing 84

SaaStr

JULY 20, 2019

Net negative churn. And finally, remember the one exception. The one “channel” that never plateaus for the best SaaS companies is the % of revenue from your installed base. Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! You can keep that well above 100% forever.

Sales Hiring 247

Sales Hiring B2C Marketing Investment 247

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero helps subscription businesses fight customer churn.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. High churn rates indicate low satisfaction levels.

SaaS 71

SaaS Sales Funnel Customer Lifetime Value Acquisition 71

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn.

Onboarding 172

Onboarding Growth Hacking Churn SaaS 172

User Pilot

OCTOBER 20, 2023

Evaluate the impact of your product and marketing strategies in increasing customer satisfaction. Use detailed insights to target your growth marketing efforts and PLG strategy. This will lead to a better brand reputation and the opportunity to reduce churn across your user base.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

Chart Mogul

JANUARY 8, 2020

Ultimately, when you’re thinking about retention, aim for a net churn of less than 2% per month. If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Chart Mogul

NOVEMBER 7, 2019

Did your high bounce rate lead customers to churn? In a product-led business, these are the macro outputs you need to track: Number of signups; Number of upgrades; Average Revenue Per User (ARPU); Customer Churn ; ARR; MRR. There are only 3 levers you can pull for growth: 1. Or did it hurt signups? Number of customers.

Underperforming Technical Team 69

Underperforming Technical Team Development Churn Metrics 69

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180

SMB Scale Startup Marketplace as a Service 180

User Pilot

APRIL 3, 2024

Leverage data analytics Leveraging user data analytics can enhance activation and retention rates, identify users at risk of churning, and continuously refine your product to more effectively meet user needs. Key data points to monitor include in-app user behavior: User sentiment. Product engagement levels.

Innovation 84

Innovation Payments Strategy Payment Solutions 84

OpenView Labs

DECEMBER 21, 2020

More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1: 2: Remote first even after a vaccine.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Chart Mogul

NOVEMBER 7, 2019

Did your high bounce rate lead customers to churn? In a product-led business, these are the macro outputs you need to track: Number of signups; Number of upgrades; Average Revenue Per User (ARPU); Customer Churn ; ARR; MRR. There are only 3 levers you can pull for growth: 1. Or did it hurt signups? Number of customers.

Underperforming Technical Team 52

Underperforming Technical Team Development Churn Metrics 52

OpenView Labs

DECEMBER 13, 2019

Product Led Growth Market Map. OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

User Pilot

MAY 16, 2022

That’s a surefire way of increasing churn. Let’s not forget an age-old growth marketing technique: word of mouth. Get onboarding right, and users can become your best marketing tool and incredibly impactful advocates. Best practices for driving users to the activation point.

Onboarding 92

Onboarding Customer Success Scale Strategy 92

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 And hope that these daily index check-ins are making it easier (if even just a bit) to make the tough growth decisions.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

APRIL 24, 2019

Mobile metrics and churn. What’s relevant for mobile growth teams and for mobile businesses generally? Specific to mobile apps, you should also think about: MAU — monthly active users Conversion from install to open or to sign up Conversion from free to paid LTV of the user All churn metrics. S: Ah churn.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Chart Mogul

JANUARY 8, 2020

Ultimately, when you’re thinking about retention, aim for a net churn of less than 2% per month. If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Chargify

JULY 25, 2017

Some advice from Chargify’s Marketing Director Adam Feber: “If you can not recite keys stats such as conversion rates, activation rates, churn, average revenue per account (ARPA), lifetime value, etc., Make sure that your acquisition numbers aren’t masking a churn problem.”. then start there before you do anything!”. #1

Pricing 51

Pricing Revenue Scale SaaS 51

ProfitWell

APRIL 7, 2020

Different ways to measure a business’s growth rate. Measuring growth rate depends on which variable you are looking to assess. I’ll break down what the process looks like for measuring revenue growth, market share growth, and user growth rate. Basically, it’s the king of all SaaS metrics in terms of growth.

Metrics 52

Metrics Trends Revenue SaaS 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

OpenView Labs

SEPTEMBER 9, 2019

Growth marketers may see intent data as the Rosetta Stone of new logo sales. Knowing which 3% of the potential market is active at any given time allows marketing and sales to focus resources on likely, active buyers. Competitive marketing/competitive intelligence. Account-based marketing. Churn reduction.

Enterprise 40

Enterprise Data Churn Engagement 40

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Tactics for driving growth. Dustin: Coming from a growth marketing background, how do you work with sales teams to drive growth? I wanted to know why people were churning.

Scale 151

Scale Scaling Technical Review Systems Review 151

Intercom, Inc.

JULY 10, 2018

Marketing shouldn’t stop after you bring on a customer. Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. Post-churn call or email. PM asks sales or customer success for an intro to a client so they can jump on the phone.

Business 106

Business SaaS New CTO CTO 106

ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

ProfitWell

JANUARY 29, 2020

Because we know onboarding has a seriously direct impact on your product’s activation and adoption, an outlet with which to improve retention and decrease churn. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. Who is this useful for?

Onboarding 65

Onboarding Scale Social Media B2C 65

User Pilot

NOVEMBER 29, 2023

Create a frictionless sign-up flow for potential customers Minimizing the steps required to sign up and making the process as seamless as possible helps to encourage conversions and reduce churn. Example of a good sign-up page.

Customer Lifetime Value 77

Customer Lifetime Value Marketing Benchmarks Strategy 77

User Pilot

AUGUST 30, 2021

Measure customer health – which customers are getting constant value by engaging with your product and which are a potential churn risk. How Product Marketing Managers use product analytics. Track and understand user behavior across the entire customer lifecycle to identify and remove friction points to reduce churn.

Product Marketing 92

Product Marketing Payment Solutions SaaS Payments Software Review 92

User Pilot

APRIL 7, 2021

Above all else, these will contribute directly to your churn rate. Below, these are the 5 main metrics you need to get a baseline read on your engagement and ultimately try to improve to reduce churn, increase conversion and retention. These actions you want to monitor and keep at low levels. Get a demo today!

Engagement 65

Engagement Metrics Scale Benchmarks 65