Chart Mogul

MARCH 14, 2019

Onboarding emails meet churn indicators. Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy. Though the term likely makes you shudder, a customer churning isn’t always as unfortunate as you might think. Let’s explore.

Churn 65

Churn Onboarding Engagement Strategy 65

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Intercom, Inc.

MARCH 15, 2022

So how can you create more personalized and engaging marketing campaigns? And if you’re using one unified platform for all of your customer communications across marketing, sales, and support, every conversation and interaction helps you to grow your customer knowledge – and your relationship.

Engagement 129

Engagement Marketing Communication Mobile 129

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 96

Engagement Strategy SaaS Scale 96

SaaStr

NOVEMBER 14, 2023

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. They reoriented their sales team and de-incentivized reps from making deals upfront. It was creating friction in the sales cycle. You always have to stay engaged.

Compensation 164

Compensation Sales Azure AWS 164

Baremetrics

JANUARY 9, 2022

Reducing churn is the single most important thing your SaaS. So how do you identify customers at risk of churn? In this article, I will list a series of actions you can take to identify cohorts of customers most at risk of churn. I’ll also give you positive actions you can take to reduce and even prevent customer churn.

Churn 98

Churn Payments Payment Services SaaS Payments 98

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? Given this, you must understand the role that each facet of the business plays in promoting that product, from marketing and sales to customer service.

Scale 265

Scale Sales Hiring Sales Marketing 265

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit.

Churn 152

Churn SaaS Payments SaaS Payments 152

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? However, sometimes things don’t go as planned, and customers churn. By the end of this article, you’ll have a better understanding of the common pitfalls that lead to customer churn and how to avoid them. 5: Customers churn when they experience an unresolved product bug.

SaaS Payments 91

SaaS Payments Churn Underperforming Technical Team Payment Methods 91

Neil Patel

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. What is the elusive PPC churn rate, and, more importantly, why should you care? What Is PPC Churn Rate? Your PPC churn rate is the number of people who convert via paid ads but don’t hang around. It’s a pay-to-play world.

Churn 141

Churn Software Review Onboarding Interviewing 141

SaaStr

APRIL 3, 2023

A forced 48-month term would shore up churn, which has grown dramatically at this public company, and doubling our seats without telling us, if it worked, would more than double the revenue from the deal (they also raised the pricing). Folks are under stress, growth rates are down, and in some cases, churn is up.

Sales 183

Sales Pricing Churn SaaS 183

ChurnZero

JANUARY 26, 2022

Reducing churn is at the forefront of all marketers’ minds. From a Customer Success and Marketing perspective, optimizing the customer experience might look like exploring support tickets, talking to customers, and running reports on recently churned customers to find out why. Engagement. Complete 360° Customer Visibility.

Scale 97

Scale Churn Scaling Retention 97

User Pilot

DECEMBER 12, 2022

A customer engagement dashboard is invaluable for interpreting customer data and making the right business decisions. With ease, you’ll gather, analyze, and share user engagement insights that will reduce churn and drive product growth. If unsure, dig into your engagement data and interact with other teams in your company.

Engagement 87

Engagement Metrics Scale Customer Lifetime Value 87

Totango

JANUARY 26, 2021

Being proactive about churn prevention provides an antidote to customer attrition. Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention?

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. EXAMPLE: A customer moves into the ‘Won’ stage of our sales pipeline.

Payment Services 75

Payment Services Churn Payment Methods Payment Solutions 75

Intercom, Inc.

MARCH 25, 2019

The reality is that churn is a natural part of business, and it’s important that you work towards truly understanding it. At Intercom, we ask cancelling customers to discuss their reasons for leaving, either in a questionnaire or in a conversation with a support or sales agent. Show value and benefits.

Churn 183

Churn Wireless Growth Hacking Construction 183

Baremetrics

MARCH 23, 2021

Analyzing user behavior within a cohort is the starting point of a strategy to reduce churn. The hallmark of maturity of a SaaS company is passing the stage of the startup and reaching the stage of spending equal resources on getting new users (user acquisition) and keeping established users (user engagement). Want to learn more?

Churn 98

Churn Retention Data Analysis Acquisition 98

SaaStr

FEBRUARY 16, 2021

Q: What are the common mistakes in B2B sales in the early-ish days? The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. No prospect enjoys going through a sales process for fun.

Scale 197

Scale Sales Hiring Sales SaaS 197

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It How do you achieve both?

Startup 229

Startup Sales Sales Funnel Education 229

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. In the sales-led model (SLG) , it’s the sales reps who nurture leads and close deals.

Scale 95

Scale Sales Software Review Retention 95

Baremetrics

OCTOBER 8, 2021

Churn is the share of your customer base that has stopped using your service over a defined period of time. Churn can be calculated in two ways, namely customer churn and revenue churn , and there are good reasons to calculate both. Baremetrics brings you metrics, dunning, engagement tools, and customer insights.

Payment Services 98

Payment Services Churn Merchant Services SaaS Payments 98

User Pilot

APRIL 30, 2024

Let’s explore what product experience management is, why it’s crucial, and some effective use cases demonstrating the impact of PxM on product engagement. PxM focuses on user experiences, improving engagement and retention through personalized interactions.

Management 87

Management Customer Lifetime Value Engagement Retention 87

Sales Hacker

AUGUST 18, 2021

Instead, they hold onto problems until they’re ready to churn. On one axis is the likelihood of churn. Put another way: high saturation indicates a low risk of churning. By combining whitespace and churn scores, we can categorize all customers on a 2×2. If you’re lucky, customers tell you when they’re unhappy.

Churn 110

Churn Outsourced Development Education Systems Review 110

Totango

MAY 17, 2021

Product engagement tells you how actively customers are using your product or platform. Tracking this alerts you to churn risks as well as upsell opportunities, empowering you to take appropriate action. You can measure product engagement by selecting key performance indicators. What Is Product Engagement?

Engagement 62

Engagement Management Churn Metrics 62

Baremetrics

OCTOBER 21, 2020

Revenue churn answers the question: how much MRR did we lose last month? Even if you’re bringing in new customers and more MRR each month, it’s hard to achieve long term growth if you can’t get your churn under control. What’s negative revenue churn? Get deep insights into MRR, churn, LTV and more to grow your business.

Churn 118

Churn Revenue Benchmarks Pricing 118

ProfitWell

AUGUST 6, 2019

There’s no more vital metric for a SaaS company to keep track of than churn : the rate at which customers are leaving your business and taking their subscription dollars elsewhere. What is churn analysis? Churn analysis is the evaluation of a company’s customer loss rate in order to reduce it. Customer churn comes in many forms.

Churn 85

Churn Payment Services SaaS Payments Payment Methods 85

Sixteen Ventures

SEPTEMBER 10, 2020

It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy, but it’s not going to get you the answer you need to keep future churn from happening. Churn: Syntax and Nomenclature.

Churn 131

Churn Customer Success Systems Review Outsourced Development 131

Baremetrics

MARCH 23, 2020

I spent over a week speaking with different SaaS founders and marketers about how they successfully reduced churn for their business. churn by doing something every SaaS business should be doing, but most don’t. And one showed me a simple tactic their company used that helped reduce churn from 9% to 7.5% What is churn?

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

ChurnZero

FEBRUARY 4, 2022

Engaging your investors starts by understanding what they care about. If perceptual or stylistic barriers are holding you back from engaging with investors, reframe your story. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement.

Customer Success 98

Customer Success Metrics Engagement Software Review 98

ChurnZero

MARCH 28, 2023

When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. One key to keeping customers is keeping them engaged. What is customer engagement? What is customer engagement? However, this isn’t scalable.

Engagement 52

Engagement Strategy Scale Payment Features 52

User Pilot

JULY 19, 2021

You have to engage with them at various stages in their user journey for a great customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. In this article, we look at how Customer Engagement Platforms benefit SaaS companies.

Engagement 98

Engagement Scale Onboarding Customer Support 98

ProfitWell

OCTOBER 30, 2019

Most SaaS companies approach churn management all wrong. They spend huge amounts of money and time getting customers in the door but don't think about addressing churn until it becomes a major problem. The number one reason most SaaS companies struggle to lower their churn rate is simply that they aren’t being proactive.

Churn 72

Churn Management SaaS Payments Strategy 72

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. That’s not to say there’s no art to practicing sales. Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them.

Sales Hiring 188

Sales Hiring Metrics Revenue Sales 188

ProfitWell

JUNE 7, 2020

Do your social media ads actually drive sales? However, there is one metric that has a direct impact on your bottom line that many businesses don't track—and that is average customer churn rate. So what causes customer churn, and how can you use content to improve churn rates? What causes customer churn?

Churn 83

Churn Payments Scale Underperforming Technical Team 83

User Pilot

MAY 2, 2024

Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score. It keeps the product fresh and users engaged. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads.

Retention 74

Retention Metrics Strategy Scale 74

Sixteen Ventures

JUNE 22, 2023

Understanding customer churn can be one of the most challenging, yet essential elements for the success of any SaaS business. In this blog post, we delve […] The post Understand, Classify, and Effectively Analyze Churn appeared first on Customer-centric Growth by Lincoln Murphy.

Churn 52

Churn SaaS Growth Hacking Business 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 110

Scale Engagement Scaling Strategy 110