SaaStr

JUNE 9, 2022

Investors are always on the hunt for growth and market potential, so when you’re preparing for fundraising, really take the time to: Examine your company’s category. Figure out how you fit into your category by defining your unique differentiator. Instead, break down your message into simple terms to bring your brand story to life.

Marketing 179

Marketing Social Media Forecasting Branding 179

SaaStr

MARCH 22, 2023

The RPA category promises cost savings, and it seems to be resonating today. Claim top customers can save 40,000 hours or more of human time using their software. Even $1m+ customers often start at $25,000 a year. Wow, what a story. Billion in ARR, with acceleration in $1m+ customers — and profits.

Scale 231

Scale Cloud Scaling Churn 231

SaaStr

FEBRUARY 11, 2022

Really, it’s a next-generation Cloud player in eDiscovery, one of the oldest and largest categories in legal tech (a $15B category already). Disco is one of a new generation of players, including Everlaw, Logikcull, and others, reinventing this category in the age of AI, Cloud, Slack, and more. A pretty neat story.

Technical Review 246

Technical Review Software Review Scale Cloud 246

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. Why share this timeline?

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaStr

JANUARY 19, 2022

Somehow, we find a way not to saturate our markets, our customers, and our total potential deal sizes. Asana’s ARR has gone up in all categories, from 140% to 145% for its $50k+ customers, 130% for $5k+ customers, and from 115% to 120% overall. 114,000 total customers or about $3,500 per customer on average.

Scaling 244

Scaling Enterprise SaaS Marketing 244

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. Jameson leads most of Gong’s customer life cycle and shares what worked and what didn’t for this fast-growing company. Because they won’t. .

Sales Hiring 209

Sales Hiring Sales Compensation Branding 209

SaaStr

MARCH 2, 2022

Only a few tools could understand new users early within a customer base. . Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Category creation takes persistence and patience. It is vital to understand why you are launching a category creation initiative.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

Point Nine Land

OCTOBER 25, 2023

Importantly, the map is not true to scale, so if it looks like most of the categories are red and yellow, that’s the wrong takeaway. For categories with an existing SaaS champion, one of the questions is what kind of data the existing player(s) have access to. So if you have any such examples, bring them on!

Generative AI 122

Generative AI AI Artificial Intelligence Startup 122

Kellblog

AUGUST 27, 2022

In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. Therefore you should be a category king. Because it’s ultimately about value creation which is, after all, exactly what VCs do.

Strategy 136

Strategy Marketing Startup Customer Success 136

SaaStr

NOVEMBER 12, 2022

Every VC I catch up with has a quiet story of fraud in their portfolio. They understand why they got “No”s in the early, pre-traction days, and even, in the early-ish days when they had a handful of customers but wasn’t really taking off yet (my favorite time to invest). They want to see “real” customers.

Scale 338

Scale Sales Recruiting Machine Learning Artificial Intelligence 338

SaaStr

MARCH 19, 2022

Co-founders are often defined as the couple few folks who sit around the coffee table, dream up the idea, write the first line of code, get the first beta customer, etc. And even after that first customer or two, it’s still … early. More of that story below). And there really can just be a few. Costs you nothing.

213

213

SaaStr

JUNE 24, 2021

So one of the quieter SaaS success stories in Sprout Social, a leader in social media management. SproutSocial is a great one to track NRR because they have a pretty even (by revenue) mix of customers small, medium and large. They have 28,000 customers total with plans starting at $99/month. #2. But they kept at it. Billion (!)

Social Media 268

Social Media SMB Cloud Scale 268

SaaStr

FEBRUARY 4, 2022

At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast. As the CMO, you need to understand the company’s founding story and principles to shape the story you put into the market. Step 1: Align with the CEO.

Scaling 195

Scaling Marketing Management Branding 195

SaaStr

FEBRUARY 16, 2022

Iterating the product: old versus new customers. As one might suspect, a successful company always has a success story. If the company focuses too much on telling that story, though, they soon find that they have forgotten something even more important: continuing to listen to the stories of their customers.

Underperforming Technical Team 229

Underperforming Technical Team Company Culture Customer Success Product Marketing 229

SaaStr

APRIL 13, 2023

So one of my favorite categories to track and analyze in SaaS is project management. Diversity of vendors and customers. NRR staying high at 135% for bigger customers (although down from 145% at $400m in ARR) and 115% overall. Its 500+ $100k Customers Are Growing The Fastest — By Far. 39% of Revenue Outside U.S.,

SMB 229

SMB Outsourced Development Enterprise Scale 229

SaaStr

MAY 4, 2021

And Five9 has grown from just 3 $1m ACV customers in 2014 to 91 today: #2. Wow, what a story. And today, 20 years after founding, it’s a $12B category leader. OK so now 5 Interesting Learnings at $550,000,000 in ARR: #1. Going more enterprise has fueled growth. NRR has grown from OK to Great in past 24 months. Not too bad!

Systems Review 341

Systems Review Technical Review Software Review Cloud 341

SaaStr

JULY 25, 2023

It brings together industry leaders, innovators, and customers to showcase the latest products and technologies. The SaaS Awards : The SaaS Awards is an annual awards program recognizing excellence and innovation in SaaS products and services across various categories.

ChatGPT 213

ChatGPT AWS SaaS CTO 213

Sales Hacker

DECEMBER 18, 2023

Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. The post Stori Sample Webinar: Title Goes Here, Page Demo Below appeared first on GTMnow. Implementation.

Technology 87

Technology Development Strategy Sales 87

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . That means showing up in every quadrant of your category, hiring A players, putting yourself out there. Proximity to customers helps too.

Scale 207

Scale Sales Hiring Cybersecurity Underperforming Technical Team 207

SaaStr

JUNE 12, 2020

Yet … is that really the whole story? Don’t they sell to basically the same customers? You usually don’t know the whole story. Get the real story. You may need an extra $100m to win your category (more on that here ). Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton. If you can’t.

Scale 330

Scale SaaS Business Model Strategy 330

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees.

Sales Hiring 193

Sales Hiring Scale SMB Outsourced Development 193

Tom Tunguz

NOVEMBER 9, 2019

PMMs (product marketing managers) research the customer, craft the story of the product, produce content that relates the story, develop the launch plan for the product, coordinate the launch, engage the users and analysts, and product content to enable sales to sell. And this a reinforcing effect, a flywheel.

Scale 223

Scale Startup Sales Recruiting Sales Hiring 223

Andreessen Horowitz

SEPTEMBER 19, 2023

Grocery is the largest retail category in the U.S., and in 2014, it had the lowest digital penetration of any category. The OpenTable story had ended well, and I became increasingly convinced that Instacart had the same potential. Amazon had been signaling large ambitions in grocery, and they just stole our largest customer.

Marketplace as a Service 142

Marketplace as a Service Scale Underperforming Technical Team Construction 142

SaaStr

JANUARY 3, 2024

” It may seem easy to shrug off or wait to implement a tool to help with compliance and security, but the morale of the story here is you’ll hit a wall fairly fast if you haven’t implemented a compliance tool by the end of Year One. Services is projected to be one of the fastest growing categories of 2024.

AI 148

AI SMB compliance Sales Hiring 148

Buffer Resources

JANUARY 3, 2024

View this post on Instagram A post shared by Brand Marketing // Kirstie (@learnwithpickles) I started posting consistently on Instagram Stories (and building the rest of my marketing around it) I think Instagram Stories is one of the most underutilized business tools on social media, and that is a hill I will die on. 

Sales Hiring 99

Sales Hiring Business Scale Social Media 99

User Pilot

JUNE 26, 2023

Choosing the right feature request prioritization framework enables product teams to make informed decisions and deliver the maximum customer value possible, especially when resources are limited. Story mapping helps teams prioritize features in the context of the user journey. Pros and Cons Focus on customer needs and satisfaction.

Forecasting 95

Forecasting User Experience Scaling Development 95

Intercom, Inc.

SEPTEMBER 15, 2021

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

Technical Review 205

Technical Review Sales Hiring Innovation Systems Review 205

SaaStr

FEBRUARY 14, 2021

There are a lot of subtle pros and cons and issues, but for most Big Tech Companies, the pro to buying a startup is time and scale: Being able to enter a space or category quicker. You can have a platform with customers now, not in the year or two or longer it would take from scratch.

Technical Review 159

Technical Review Startup Software Review Acquisition 159

ChurnZero

OCTOBER 26, 2021

41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. The ChurnZero team is also thrilled to see a number of customers selected as winners of the SaaS Customer Success Award, which is a true testament to the impact our platform can bring to CS teams at SaaS organizations. LiquidPlanner.

Development Team Review 98

Development Team Review Software Review Systems Review DevOps as a Service 98

SaaStr

NOVEMBER 8, 2023

His executive team today is: A Chief Customer Officer who was CSM at Gainsight seven years ago. For example, if you have a customer or prospect that says, “Can I get this for $300/month and a one-year contract,” or, “I’d like a three-year contract with one-year opt-out and to pay on quarterly terms.”

Scale 227

Scale Sales Hiring SaaS Scaling 227

FastSpring

MARCH 27, 2023

I spoke to Ryan about how they created a new enterprise ops category: LearnOps. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. We’re enterprise software for a new category called LearnOps.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

SaaStr

DECEMBER 27, 2020

New Relic is one of my favorite Cloud stories. If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead. And in staying in the “high growth” category. Today New Relic is worth more than 10x that, at $4.3B. 10x the sign-ups with new Free tier.

Scale 291

Scale Outsourced Development SMB Cloud 291

Sales Hacker

JANUARY 27, 2024

The Attributes of Good Messaging and Positioning Jesse Williams and David Stillman of Stori break down the attributes Good messaging isn’t just about crafting catchy phrases or memorable taglines. Category: These are your decision-makers. Understanding these categories can help you tailor your messaging for optimum impact.

Technical Review 88

Technical Review Venture Capital Generative AI Social Media 88

SaaStr

JANUARY 7, 2021

In this episode, Karen Page, General Partner at B Capital Group, tells her story about the early days at Box, her biggest learnings from Box’s hyper-growth phase, and when companies should think about finding partnerships. . SaaStr 302: New Relic CCO Roger Scott on 7 Tips and Tricks to Having Happy Customers at Scale.

Scale 236

Scale Sales Hiring Scaling B2B 236

SaaStr

SEPTEMBER 14, 2022

The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. Fall in love with “solving a problem”. And if it’s the latter?

Scale 204

Scale Venture Capital Sales Hiring SMB 204

Buffer Resources

APRIL 22, 2024

If your solopreneur venture falls within one of these categories, consider Twitter a worthy text-first social platform. Link to the post Link to the post Instagram Solopreneurs can use Instagram to tell their stories visually—whether through images, videos, or Stories.

Social Media 93

Social Media Scale Growth Hacking Headcount 93