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5 Interesting Learnings from Circle at $2.3 Billion in “ARR”

SaaStr

The B2B / SaaS Parallel : Many SaaS companies build their entire business on one pricing model, one customer segment, or one distribution channel. Rapid expansion and new service integrations negatively impacted net income. Before expanding, ensure your core business has strong unit economics that can subsidize new initiatives.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.

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5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch

SaaStr

By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. The “Feature Request Arbitrage” Strategy Hidden gem in their marketplace origin: They turned their biggest product weakness (feature request backlog) into their greatest strength.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. How good is my business doing?

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

It’s really hard to actually find a great influencer to grow your business. Influencer marketplaces can help you do just that, so let me show you how they work. While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business. How Businesses Find Influencers.