SaaStr

MAY 7, 2024

What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Because if churn is low and you’d renew that customer anyway for Year 3, you’re giving up a bunch of future revenue tomorrow for more cash today. Discounting will become more data-driven, policed by software, and focused.

Pricing 235

Pricing Churn Enterprise Branding 235

SaaStr

APRIL 20, 2024

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Building a Brand Building a brand is essential for long-term success. Founders should encourage honesty and feedback from customers, even if it’s negative.

Sales Hiring 264

Sales Hiring Startup Marketing Technical Review 264

Payrix

APRIL 3, 2024

We know it and you do too – Embedded Payments are growing in popularity among software companies. You as the software company make an agreement with a payment processor to become one of their referral partner s. At a very high level, a referral partnership is an integrated payments model. What is a PayFac® developer?

Payment Services 100

Payment Services Merchant Services SaaS Payments Payment Facilitation 100

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. With many payment processors, you’ll need additional software to manage complex recurring payments, taxes, chargebacks, dunning, and more. 3 Subscription Management Software.

Payment Services 142

Payment Services Merchant Services Payment Methods SaaS Payments 142

SaaStr

APRIL 19, 2024

To the OG software people who read SaaStr, Jason is “the guy,” Sam says. He’s the person that the founders of Hubspot and companies that make tens of millions of dollars want to learn about software from. EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive.

Engineering 253

Engineering Business Model Pricing Scaling 253

FastSpring

JANUARY 10, 2023

There are tons of monthly recurring billing software solutions available, so it can seem difficult to determine which one is right for your business. Wave: Invoicing and Accounting Software for Small Businesses. InMusic Case Study: Learn how InMusic, an audio software company, reduced cart abandonment by 30%.

Payment Solutions 134

Payment Solutions Payment Features Payment Methods Payment Services 134

SaaStr

AUGUST 24, 2022

When software startups are in their early stages, most rely on their ARR as their primary indicator of success. you are confident in doing so but also prove that your product is a must have for their brand. . When you are building your brand, you must pull trust and credibility from your team. Bring in the right people.

Revenue 218

Revenue Software Review Leadership Branding 218

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Totango

APRIL 5, 2022

The number of NPS software providers has proliferated as the importance of tracking Net Promoter Score (NPS) has been realized by a growing number of enterprises. This raises the question, how do you find the best NPS software solutions? Then we’ll take a look at the best NPS software providers. What Is NPS Software?

Software 104

Software Branding Customer Success Retention 104

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Push support to drive revenue. Could this trend be changing?

Revenue 223

Revenue Scale AI Search Customer Support 223

Sales Hacker

SEPTEMBER 2, 2023

) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. So that has many of us questioning which direction we should be heading toward in our modern day revenue tech stack?

AI 80

AI Revenue Scale ChatGPT 80

SaaStr

NOVEMBER 2, 2022

For most software / internet companies, the gross margins approach 80%. 100% of more of your first year’s revenues per customer, and 50% or more of your total revenues. . They grew more slowly in the beginning, being bootstrapped, but then minted cash after they hit millions in revenue. Competition.

Startup 248

Startup Branding Revenue Pricing 248

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. The bar was always supposed to be insanely high for software.

Metrics 214

Metrics Scale Sales Hiring SaaS 214

SaaStr

MARCH 8, 2024

But they often have much lower gross margins than pure software. Rag & Bone is selling to Guess $GES for $56m on ~$250m of revenue. A brand that previously held a premium aesthetic raised a growth round in 2013 from Irving Capital (7 For All Mankind, Aeropostale, Stuart Weitzman), but ultimately wasn’t able to sustain its growth.

Churn 234

Churn Startup SaaS Payments Venture Capital 234

SaaStr

MARCH 4, 2021

With the larger software companies Corporate Marketing Is King, and Product Marketers are the Princes. Corporate Marketing is all about protecting and reinforcing the brand once you are Way Past Scale. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. How to turn your marketing department into a revenue generator. Turning a marketing department into a revenue generator [15:44]. We grew top line revenue by 54% in a year.

Revenue 82

Revenue Sales Hiring Marketing Marketplace as a Service 82

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. For companies in the Software as a Service (SaaS) industry, this is particularly true. However, building a strong SaaS brand is no easy feat. Why is growing your SaaS brand important?

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Totango

NOVEMBER 23, 2021

Whether you’re not using a customer success platform yet or you’re using an aging CS tool, there comes a time when you need to upgrade CS software. They serve to promote customer satisfaction, retention and brand advocacy, not just sales per se. However, just because you upgrade CS software doesn’t mean you should ditch your CRM tool.

Software 94

Software Underperforming Technical Team Churn Customer Success 94

FastSpring

MARCH 14, 2023

You have to consider: Whether or not you’re required to collect and remit indirect tax (SaaS companies didn’t always have to remit indirect taxes, however, many countries now have new tax laws that target non-resident software companies). That’s why most businesses turn to tax software and/or tax consultants to help them manage indirect tax.

Payment Solutions 88

Payment Solutions Merchant Services SaaS Payments Payment Methods 88

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. He is a many-year veteran of the software and tech industry. Look at your brand. powered by Sounder. What You’ll Learn. Paying it forward [27:41].

Branding 81

Branding Technical Review Underperforming Technical Team Sales Hiring 81

Payrix

JANUARY 30, 2024

Pumped up profits, with less heavy lifting How Payrix gave a growing, health and fitness industry software strength to compete. That simple idea eventually led to fitDEGREE, Nick’s growing software startup for class-based fitness studios that want a more community-driven way to manage their local business.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

Payrix

JANUARY 30, 2024

Their cloud-based software suite supports donor engagement, member management, event planning, volunteer tracking and more, allowing their clients to put focus back into doing good. Before consolidating with Payrix and creating Neon Pay, the organization was far from fully realizing the revenue potential of payment monetization.

Payments 130

Payments Merchant Services Payment Solutions Payment Services 130

FastSpring

JANUARY 5, 2021

To help you find the right billing software for your online business, we’re covering the ten features your billing software needs to have: 1. Revenue Recovery. Keep reading to learn more about these essential billing software features. This means you need to find billing software that does it for you. Simplicity.

Payment Methods 93

Payment Methods Payment Solutions Payment Services Payments 93

SaaStr

SEPTEMBER 8, 2022

Our suite of financial tools makes it easy to turn recurring revenue into flexible growth financing. Pilot’s leading team of US-based experts, supported by elegant software, delivers world-class bookkeeping, tax, and CFO services trusted by growing businesses like yours. Welcome to Payfac-as-a-service.

SaaS Payments 216

SaaS Payments Payment Services PayFac as a Service Payfac 216

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I’m EJ Brown, Senior Content Strategist at FastSpring, we help SaaS and software companies scale around the world. David used the U.S. as an example: “You charge in U.S.

Payment Methods 78

Payment Methods Payment Solutions SaaS Payments Software Review 78

SaaStr

NOVEMBER 28, 2022

Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. Ultimately, all the best software companies get the majority of their new customers from word-of-mouth and referrals. Don’t Shortchange Second-Order Revenue. Don’t overindex on any individual campaign or initiative.

Scale 224

Scale Scaling Marketing SaaS 224

SaaStr

JULY 29, 2023

I’m not a branding expert but when I met with some true experts a ways back, their advice always stuck in my head: “Don’t ever change your name if it has strong brand equity, even if the history is mixed. I’m not a branding expert but when I met with some true experts a ways back, their advice always stuck in my head.

Startup 182

Startup Scale Branding Consulting 182

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?

Branding 40

Branding Technical Review Advertising Systems Review 40

CustomerSuccessBox

APRIL 7, 2022

It’s undeniable that the SaaS model works differently and attracts revenue on a monthly or annual basis, unlike the on-premise software that deals with one-time payments. But with effective customer success, it’s possible to attain those extra gains from the SaaS revenue model. Stay tuned and read on to incur extra SaaS revenue.

Customer Success 98

Customer Success Payments SaaS Payments Revenue 98

SaaStr

DECEMBER 1, 2022

Every day, billions of people around the world connect with their favorite brands to shop online, play the latest video games, log into mobile banking apps, learn remotely, share videos with friends, and so much more. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors.

Merchant Services 241

Merchant Services Payment Solutions SaaS Payments Payments 241

SaaStr

AUGUST 3, 2022

Payments still materially accelerating overall growth to 16%, and predicting revenue growth from payments and merchant solutions to more than double that of subscriptions and SaaS. Software is more profitable than payments, usually, and Shopify is no exceptions. Only spending 25% of revenue on sales & marketing.

Payment Methods 229

Payment Methods Merchant Services SaaS Payments Payment Solutions 229

SaaStr

AUGUST 24, 2022

Of course, their margins are lower than a pure software play (more on that below). At least 20% of your customers from referrals and second-order revenue. #4. As the brand scales, they get more of a boost from inbound. #5. They dominate a large market, and are growing almost 60% at $800m in ARR! 5 Interesting Learnings: #1.

SaaS Payments 295

SaaS Payments Scale SMB Payment Solutions 295

OpenView Labs

JULY 6, 2021

For those without a large, well-known brand presence: If you’re not discovered when the buyer or researcher is collecting basic information to solve their problems, you likely won’t come up later in the journey. The first step that person takes is to “collect basic information.”. From Gartner. Industry modifiers.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

User Pilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Table of Contents.

Software Review 52

Software Review Software Social Media SaaS 52

FastSpring

MARCH 3, 2021

A bundle pricing strategy will give you a lower profit per transaction, but the added sales volume will hopefully lead to more significant revenues overall. While they might not stick to your brand long-term, the short-term revenue you get is generally worth using this pricing model. Advantages of Bundle Pricing.

Payment Methods 78

Payment Methods Payment Solutions Pricing Software 78

SaaStr

JULY 29, 2021

Somehow, find enough cash to make it 24 months to first real revenue. Even if on their own, they aren’t enough revenue to really pay for all that much. They’ll move the needle enough to more than pay for themselves, even at $20k a month in revenue. At least, not until you have a brand. More here. More here. More here.

Sales Hiring 310

Sales Hiring Sales Recruiting Interviewing Engineering 310

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Sales and marketing will perform better when you can clearly define who will buy your software and pinpoint what drives them to purchase. But there is hope.

Enterprise 265

Enterprise Marketing Sales SaaS 265