SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 228

Sales Hiring Sales Recruiting Interviewing Revenue 228

Sales Hacker

DECEMBER 5, 2023

Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. Tips for recruiting the best possible team members and how patience factors into that. 31:07) A consultative sales process and messaging considerations. (36:56)

Sales Recruiting 93

Sales Recruiting Enterprise AI Banking 93

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. 50% of the job for a VP is recruiting. At least, not until you have a brand. More here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

SEPTEMBER 6, 2022

Think about it — who else is so invested in your long-term success? If they’ve bought 7%, 10%, 20% of your company (with no exit on the horizon) … they’re pretty invested personally. They have a good incentive to recruit almost as hard as you do, and network a lot to help you. Your VCs are.

Sales Hiring 206

Sales Hiring Sales Recruiting Investment Acquisition 206

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

SaaStr

AUGUST 7, 2020

A few factors that contribute to high-performing sales teams: High quota attainment. The best startups invest in their sales teams and work hard so most of the reps hit and exceed quota. Turning over a sales team is very hard on the organization. A great VP of Sales is worth her weight in gold.

Sales Hiring 310

Sales Hiring Scale Sales Recruiting Compensation 310

Tom Tunguz

FEBRUARY 4, 2019

Every prospect championing a software purchase will be asked by the opponents of the sale and decision-makers : “Who else is using the software?” And the best way to fight the inertia in sales is to equip your champions. A great customer logo slide is like a bank account. Great brands attract other great brands.

Sales Recruiting 208

Sales Recruiting Banking Branding Software 208

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. 20 VCs do come to me to invest in the company now. Jyoti Bansal: Let’s switch topics to sales.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. In a nutshell, it’s any type of marketing that requires an immediate response with the primary goal of getting a return on your investment as soon as possible. You must employ marketing strategies that work.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

The Angel VC

APRIL 1, 2017

At the excellent SaaStr Annual 2016 conference about a year ago, a very experienced SaaS CEO said on stage that an internal recruiter can be a startup CEO’s secret superpower. Being willing to invest in an internal recruiter or talent manager (or more broadly, an HR person) early on requires pretty big balls a lot of confidence.

Sales Hiring 168

Sales Hiring Sales Recruiting Startup Software Review 168

Incredo

MARCH 11, 2020

You don’t want them to learn a brand new CMS as this will delay updates and you’ll be wasting time. Organizations that focus on memberships on their website can use this to build a membership website. Even industries that found it too informal or unprofessional to use a couple of years ago, are now heavily investing in it.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Totango

MARCH 15, 2022

When recruiting, start by reviewing your existing staff to see if you already have the talent you need. If you find you need to turn to external recruiting, optimize the efficiency of your talent search by making the most of resources such as staffing agencies and digital recruitment platforms.

Sales Recruiting 95

Sales Recruiting Customer Success Sales Hiring Scaling 95

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The reality is that the best LinkedIn users are marketing machines. The ROI is insane.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

User Pilot

APRIL 19, 2024

These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. This type of research provides deep insights into consumer perceptions, brand comparisons, consumer behavior, and feedback on specific product features.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Incredo

NOVEMBER 21, 2019

Software to track analytics, transfer payments, manage inventory, create videos and for many other things. You will never again worry about investing thousands of dollars in paid ads and receiving nothing. If sounds like this topic can help you generate more SaaS sales with less risk, we are starting!

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Sales Hacker

APRIL 17, 2018

Big announcement out of the Sales Hacker camp today. I’d dropped a note about a very exciting launch from Sales Hacker on our yearly recap and roadmap post last quarter. I’m thrilled to announce that the Sales Hacker Podcast is now live! Everything You Need To Know About the Sales Hacker Podcast.

Sales Recruiting 47

Sales Recruiting Sales Hiring Scale B2B 47

Sales Hacker

SEPTEMBER 8, 2022

One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). More than ever, customer success teams must be in complete lockstep with their sales teams—both should treat any renewal as a joint effort and success. Put the buyer first.

Sales Recruiting 110

Sales Recruiting Technical Review B2B Benchmarks 110

Sales Hacker

NOVEMBER 4, 2020

I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.

Sales Hiring 99

Sales Hiring Scale Sales Recruiting Sales 99

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence. Implement Tech-based Tools. Reach out to us here.

Communication 70

Communication Sales Recruiting Marketing Sales 70

Sales Hacker

JUNE 1, 2022

Sales professionals have been selling over the phone and video for years. So why does it feel like we’ve entered a new age of sales? But the reality is traditional rapport in sales began to shift even before the pandemic began , with reports showing buyers only spent about 17% of their time meeting with potential suppliers.

Sales Recruiting 93

Sales Recruiting Outsourced Development Identity management Branding 93

Sales Enablement, SaaS and Growth

JUNE 26, 2018

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. In my role leading sales enablement at HubSpot in EMEA, we deliberately carve out time to think about ways to leverage tools, technology and software that will make sales reps more effective.

Sales Enablement 100

Sales Enablement Scale Sales Recruiting Sales Hiring 100

Sales Hacker

SEPTEMBER 30, 2020

Companies were growing their sales organizations and bringing in more revenue. Companies everywhere have frozen their hiring and laid off workers — with sales reps often among the first to go. I’ll be honest: as the leader of a sales-focused recruiting company, this has been tough for me and my team.

Sales Hiring 94

Sales Hiring Scale Sales Recruiting Sales 94

Neil Patel

OCTOBER 25, 2020

The right employee will be more invested on an emotional level more than any agency partner as they are fully immersed in your company’s journey. This of course will take many years of active investment, but you could potentially build a powerful team organically. Brand Familiarity. Employees Are More Focused.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

OpenView Labs

APRIL 14, 2021

For every qualified candidate, there are myriad recruiters trying to snatch them up. But if you consider a regional lead, such as a SVP of North American Sales, says Steve, they may be owning 75% of the company’s revenue target. Recruiters are fighting for a coveted slice of your time. But you’d be wrong, says Steve.

Sales Hiring 55

Sales Hiring Sales Recruiting Technical Review Technical Advisors 55

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. What type of CMO would Ryan bucket himself as; demand gen or brand? How does Ryan think about the relationship between the two?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. Now, I just invest in SasS companies. SaaStr is Turning 10!

Sales Hiring 251

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 251

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 81

Product Marketing Scale Sales Hiring Sales Recruiting 81

Chart Mogul

FEBRUARY 25, 2021

But creating a genuine community can be orders of magnitude more valuable than other growth channels: people getting value from each other, and coming back every day because they want to, rather than being retargeted, creates a priceless brand association. We also made a firm decision to ban our sales team from the community.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

OpenView Labs

OCTOBER 26, 2021

The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Why startup founders should treat fundraising like a sales funnel. Hire for brand even earlier. . What should you charge?

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Tom Tunguz

SEPTEMBER 30, 2014

I met a founder a few days ago who captured the idea of building brand equity really well. He said something along the lines of, “Every time we provide a magical experience to a customer, we invest in our brand equity. Brand equity is important because it can become a significant part of a company’s value.

Sales Recruiting 113

Sales Recruiting Startup Branding Acquisition 113

SaaStr

NOVEMBER 6, 2019

What’s a sample job description that I can use to recruit talent? Do this right, and a few things will happen: (1) your brand becomes aligned with the category you’re creating in a thought leadership position and (2) you begin to build an opt-in database of conversions from an audience listening to what you have to say.

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

SaaStr

APRIL 23, 2019

And can you talk a little bit about touching on the hiring point, because you did say that you focused a lot on talent, and recruiting. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people. And it’s very helpful. Anu: Got it.

Sales Hiring 151

Sales Hiring Sales Recruiting Scale Payment Methods 151

User Pilot

NOVEMBER 30, 2023

How do you recruit your interviewees? The easiest way is to use a monitoring tool like Brand24 that allows you to track and analyze mentions of your (and other brands) products, and keywords across the web. Conversely, in an expanding economy, businesses may be more willing to invest in new software, creating opportunities for growth.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

Sales Enablement, SaaS and Growth

JANUARY 11, 2018

At the beginning of each year I like to reflect on where I’m investing my time - this exercise helps me evaluate whether or not it’s being used in the most valuable, productive and impactful way. Recommended episode is: Sales Mistakes That Can Kill Your Startup & How To Avoid Them. I want to maximise each minute on my commute.

Sales Recruiting 100

Sales Recruiting Sales Hiring Sales Enablement Construction 100