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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Customer advocacy is one of the most powerful marketing tools any brand can have.

Scale 265
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Maximize Revenue with the Customer Engagement Model

Subscription Flow

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. How Important is Subscriber Engagement for Subscription-Based Businesses? It is measured using various metrics.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

And yes, having a successful online community is a great way for FastSpring to expand its brand recognition and maybe even bring in some leads once in a while. Product managers, taxes and payments experts, customer operations pros, and even the occasional sales manager or two are in there and can answer related business questions.

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. SaaS companies rely on recurring subscription revenue from customers rather than one-time sales. But you can’t use them to reach inactive users and they often lack the depth of interviews.

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The 4 types of content your subscription-based business needs for better leads

ProfitWell

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. In this article, you’ll learn about the four most effective types of content for a subscription-based business. Why is content important for subscription-based businesses? With content.

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13 Customer Success Manager Skills to Look for When Hiring

Totango

In some companies, customer success managers may play an active role in the sales process, helping sales representatives elicit customer goals and persuade buyers of product benefits. At other companies, CS managers may be assigned to follow up on sales during the customer onboarding phase. Persuasion Skills.