Sales Hacker

APRIL 21, 2020

When I first wrote this article, we were in a very different place, with unemployment at an all-time low and sales hiring a top priority. You’ll be able to download the interview scorecard template that I use with my clients. Can you ever be sure you’re hiring the right salesperson? Man oh man, how the world has changed so quickly!

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Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

SaaStr

JANUARY 6, 2021

Finding the perfect VP of Sales position can be daunting, especially in the middle of a global pandemic. Candidates need to find opportunities that not only fit their sales experience and stretch goals, but also companies that are coming out of the pandemic with momentum. Who is looking to hire a VP of Sales in January / Q1?

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Sales Hiring Scale Payment Solutions Payments 316

SaaStr

MAY 29, 2022

So we’ve talked so much over the years on SaaStr on how to hire a great VP of Sales, the difference they’ll make, and how the level-up comes quickly. And VPs of Sales do, too. Don’t hire a VP of Sales that isn’t truly comfortable selling to your buyer persona, especially in B2D and fintech. Be careful.

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Sales Hiring Sales Recruiting Startup Sales 246

Sales Hacker

FEBRUARY 20, 2020

Success in sales requires the right skills and a competitive, driven, and personable nature. However, scoring a great sales role takes more than just being confident in your own skills and nature. Just as sales is its own animal in the professional ecosystem, the sales interview is its own unique beast.

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Sales Recruiting Interviewing Sales Hiring Sales 76

SaaStr

SEPTEMBER 17, 2020

Director+ of Sales at Slack / Zoom / DropBox / Pick Your Brand Name SaaS Company. Because it’s not ARR growth or even an IPO alone that determines if a VP of Sales him or herself is great. And there were probably 100+ RVPs of Sales at that point. The post That Super-Successful VP of Sales. But were they great?

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Sales Recruiting Sales Hiring Sales Interviewing 293

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

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Scale Sales Payment Methods Merchant Services 122

SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple.

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Scale Sales Hiring Sales SMB 254

SaaStr

NOVEMBER 28, 2020

The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. Or sometimes an SAL commit (Sales Accepted Lead). I want to bring this up again because I interview so many VP/head/director of marketing candidates. Or SQL commit.

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Sales Hiring Scale Sales Marketing 300

Sales Hacker

DECEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at Tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is.

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Branding Technical Review Underperforming Technical Team Sales Hiring 79

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

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Branding Social Media Education Interviewing 137

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. And I should know. Keep it simple.

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Leadership Sales Recruiting Sales Hiring Sales 76

OpenView Labs

NOVEMBER 9, 2021

Once dominated by relationships, sales today (especially SaaS sales) are equally propelled by technology. With the broad adoption of CRM, the rise of the sales tech stack, and the advent of social selling and other digital sales channels, the sales landscape has shifted dramatically. Scaling SaaS Sales.

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Scale Sales Hiring Scaling Technical Review 91

Sales Hacker

AUGUST 11, 2023

Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon.

Scale 63

Scale Leadership Sales Hiring Sales 63

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm.

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Sales Hiring Scale Technical Review Leadership 237

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Do at least 20–30 customer interviews before you start writing too much code. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. A bit more here.

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Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

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Sales Hiring Sales Recruiting Interviewing Revenue 228

Sales Hacker

OCTOBER 28, 2021

Enablement as a function — not sales enablement, but go-to-market enablement — will continue to rise in prominence because it helps to orient the whole go-to-market team around how buyers want to buy. Leveraging social selling in the era of Generation Brand. Check out this resource we mentioned: Generation Brand by Irina Soriano.

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Sales Enablement Marketing Forecasting Sales 81

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. In the early days, their brand marketing was the left image. We’ve already mentioned the why.

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Scale Enterprise readiness compliance Enterprise 182

SaaStr

MAY 31, 2021

And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. Sales — Not Easier. As odd as this may sound, I personally am not any better at sales than the first time around, and maybe worse. I know how sales works much, much better. Brand, Brand, Brand.

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Sales Recruiting Sales Hiring Scale Branding 311

SaaStr

JUNE 13, 2021

“Bottom Up vs. Top Down Selling in the Enterprise with ThoughtSpot’s CEO” A really great session on how to combine the two sales motions. #2. A classic for anyone with a hybrid sales model. #7. “Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them” Another SaaS Classic. .

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Scale Interviewing Enterprise Engineering 213

SaaStr

JULY 6, 2022

This SaaStr Classic podcast episode features an interview with Mathilde Collin, the Co-Founder & CEO of Front. You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school. 60-Second SaaStr Takeaways .

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Enterprise Sales Hiring Social Media Communication 204

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

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Scale Marketing Interviewing AI 95

Sales Hacker

MARCH 30, 2023

If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. There are 3 key questions you must ask your hiring manager or recruiter when offered a sales role to maximize your earnings and career potential. You have two sales job offers — how to pick?

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Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. It was interesting because they got to interview a bunch of customers and sales executives. So using AI to create all of those derivations of it was a great use for it.

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Cloud Scale AWS AI 229

Tom Tunguz

FEBRUARY 3, 2020

The market leader benefits from the strength of its brand. The brand’s strength eases prospecting work. Salespeople leverage the trust the brand has created. Market challenger sales are very different. In fact, this is where the name challenger sale originates. What should the 30 second sales pitch contain?

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Sales Hiring Scale Startup Interviewing 234

Sales Hacker

APRIL 19, 2021

Outside of just crushing your quota, the most common way for you to increase your earning potential is by looking for a new sales job. Sales reps change jobs all the time. Changing jobs occurs more regularly in sales than in other professions because it presents reps with an opportunity to increase their earning potential.

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Sales Hiring Sales Recruiting Sales Interviewing 71

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams.

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Scale Scaling Sales Hiring Marketing 157

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself.

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Payment Methods Payment Solutions Payment Services Payments 145

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Listen intently.

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B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

Marketing 102

Marketing Sales Social Media Merchant Services 102

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Customer advocacy is one of the most powerful marketing tools any brand can have.

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Scale Sales Hiring Scaling B2B 236

SaaStr

JUNE 24, 2022

Your best sales reps can close so much more than your average rep. Move the bottom 10% out and give the best leads to your top performer, and watch sales go up 20%. The best VPs of Sales design comp plans so the team never wants to leave. You should be striving for zero voluntary attrition on your sales team.

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Sales Recruiting Sales Hiring Scale Customer Success 204

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al., Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al.,

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Sales Hiring Scale Sales Recruiting Startup 93

SaaStr

NOVEMBER 23, 2021

Take sales intelligence platform, Dooly , for example. They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing.

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Strategy Travel Branding Interviewing 232

GetUplift

JANUARY 24, 2022

I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by 450%. It’s the complete step-by-step of how we helped PowerUp Toys increase their sales. These customer interviews helped the team identify: What Powerup Toys was doing well. UX analysis.

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Sales Hiring Marketing Sales Sales Funnel 102

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

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Scale Sales Hiring Outsourced Development Development 52

Sales Hacker

AUGUST 4, 2023

Earlier this week, we announced that my new company, the GTMfund , has acquired my old company, Sales Hacker , from my…other old company, Outreach. I’ve gone through a mix of emotions, reliving the insane 10-year journey that came out of a young Max being naively intellectually curious about how to scale sales at a startup.

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Scale Sales Hiring Sales Payments 61