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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. Podcast Full Interview: Audio Listen online or find it on more podcast services.

SMB 106
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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

Hard to see when your brand is coming into its own. ” — Jason Riedel, founder/CTO of Aspireship. “When on New Year’s Eve, customers kept sending us signed contracts.” “When customers get back $100k’s in minutes and want to pay us more” — Kanat Bekt, founder/CTO, SupplyPike.

CTO Hire 341
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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Resources

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) CloudCostOptimization, #FinOps), and branded hashtags (ex.

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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

Some are decades-old problems, while others have emerged from this new world we’re in. Jason has sat in on interviews with 50-100 VPs of Sales, and many of them don’t even know what the product was in their 4th or 5th interview. Also, determine whether you have the right CTO to handle these changes. Let’s jump right in.

CTO Hire 209
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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

But it was super interesting that the two big interviews I did were with Ben Chestnut from Mailchimp yesterday and with Dharmesh and Brian from Hubspot. Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. And I don’t mean in an edgy way.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.