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Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. Podcast Full Interview: Audio Listen online or find it on more podcast services.
Hard to see when your brand is coming into its own. ” — Jason Riedel, founder/CTO of Aspireship. “When on New Year’s Eve, customers kept sending us signed contracts.” “When customers get back $100k’s in minutes and want to pay us more” — Kanat Bekt, founder/CTO, SupplyPike.
Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) CloudCostOptimization, #FinOps), and branded hashtags (ex.
Some are decades-old problems, while others have emerged from this new world we’re in. Jason has sat in on interviews with 50-100 VPs of Sales, and many of them don’t even know what the product was in their 4th or 5th interview. Also, determine whether you have the right CTO to handle these changes. Let’s jump right in.
But it was super interesting that the two big interviews I did were with Ben Chestnut from Mailchimp yesterday and with Dharmesh and Brian from Hubspot. Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. And I don’t mean in an edgy way.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.
With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Listen to the rest of the interview here. What’s the sequence?
For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. And Digg is an iconic brand, really amazing products in its time.
For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews. Depending on what you want to achieve, customer interviews can be divided into two groups: 1.
You can watch the full session , and if you missed the podcast with the first half of the interview, you’ll find that here. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. It had much larger brand awareness in the market. Henry Schuck.
To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 How long has your community been running? .
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.
Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. This is the core brand value prop.
How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO. Have they created something new before? This is tough.
Major challenges facing a new CEO [19:40]. Now, without further ado, let’s listen to this interview with Vishal Sunak. It really lended itself to being this new category, this post signature type of contract product. Major challenges facing a new CEO [19:40]. Show Agenda and Timestamps. Show Introduction [00:10].
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. And they were seeing lots of fraud.
And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. Investments in brand, content marketing, and SEO are all common examples, so let’s take them one by one.
To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? SaaS Community Marketing: 13 stories from software companies Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. #1
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Tell me, explain how you think about testing this in an interview. A mother's room is a designated place where new parents can nurse or breast pump. Ever heard of the airplane test?
Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. That third-party firm does what they call IDIs, or in-depth interviews, to get a sense of the customer experience. We go extensively into the customer experience.
362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
And then last resort is somebody out of a big company like Salesforce, Oracle, again for all the reasons that had been stated before, but those are people that, generally speaking, you’re not going to be comfortable walking to a scenario without any brand, without customers, without potentially even a pitch and a message. New category.
My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.
We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. We’ve got an interview with Brandon Meyers, the chief revenue officer of ADARA. We’ve got two sponsors, including a new one called Sapper Consulting. Brandon worked his way up from the very bottom to the very top.
. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Below, we’ve shared the transcript of Harry’s interview with Sam. Bret was formerly the CTO at Facebook. What measurements should be used to determine their success? How should the success of marketing be measured?
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.
Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. How did they formulate and approach creating a new set of values with the 2 companies coming together? Prior to founding Twilio, Jeff was the founder and CTO at Nine Star Inc. Just to name a few.
Today I interview Cynthia Del’Aria and we talk about leadership in the SaaS world. She is currently on the verge of starting a new FinTech startup which will be her fifth but she has built close to 100 startups for other people over the years. How Cynthia came up with the idea of a startup incubator.
All these really contribute to people feeling the need to reciprocate and create a meaningful connection with your brand. ” At the end, it says, “Paul, CTO, 21st Century Fox.” Sometimes we like brands not because of who they are but because of what they stand for. This is another screenshot from Slack.
Now, without further ado, let’s listen to this interview with Brendan Kamm. The thought was, if I’m in New York, my client’s in Chicago, LA? I am a New Jersey-ian by birth. I’ve spent most of my life in the North East, working and living in New York or New Jersey. Check out outreach.io
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. It’s in New York. The other thing is, I live in New Orleans. Levelset was the only venture-backed company in New Orleans. Feeling that AI FOMO?
To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So you guys are open up a new chapter down there. You are the customer service representative for our CRO, our CTO.
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