Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Chart Mogul

AUGUST 10, 2018

SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. With a focus on copy, Herbert walks us throught the evolution of the Slack landing page since the product launched, and ties this back to the evolution of the Slack brand. Read the full post.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Incredo

NOVEMBER 1, 2019

However, even if your product is so simple that it can provide a 100% self-service purchase, you can never get away with 100% self-service support, as your customers need you in order to solve their problems, or you risk ruining your brand image and reputation. Or if they close annual or biannual subscription package with upfront payment. .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 96

Growth Marketing Marketing Growth Hacking SaaS 96

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. It’s also made the brand appear loud and clear through extensive (and expensive) marketing and advertising: podcast appearances, social media, and subway station ads. Top trends and best practices for B2B companies and consumer brands.

Onboarding 65

Onboarding Scale Social Media B2C 65

Totango

SEPTEMBER 22, 2022

They usually are licensed through a subscription sales model. A customer success SaaS tool helps you deliver desired outcomes to clients to promote higher satisfaction with your product so that they are more likely to make repeat purchases and refer your brand to others. This is your marketing team’s main toy! Primary users.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Chart Mogul

FEBRUARY 26, 2018

While for many people, submitting their email address was a reasonable cost to do that, the vast majority of those people were not potential ChartMogul customers or people who wanted to have a long-term relationship with our brand. Is Your Content Marketing Making Brand Withdrawals? Just give me the PDF, thanks.

Scale 45

Scale Content Marketing Social Media Subscription 45

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. The greatest contributor to your growth is your retention.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. The greatest contributor to your growth is your retention.

Marketing 52

Marketing Social Media B2B Onboarding 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. Paige is a marketing and branding expert at Mavens & Moguls. The global strategic marketing consulting firm has employees dispersed across the globe. “New Aqsa Tabassam, Growth Marketer, Boster Biological Technology.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Intercom, Inc.

APRIL 12, 2018

Considering Zack’s background as a designer, I recently hosted him on our podcast to learn how growth and design are intertwined. We also cover why Dribbble has remained invite-only, how grassroots events have grown the Dribbble brand, and much more. Dribbble team page for the Intercom Brand Design Studio.

Business 215

Business Branding Startup Leadership 215

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Most advanced SaaS brands optimize this journey according to pre-planned triggers and actions.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 86

B2B Marketing Sales Hiring Social Media 86

Intercom, Inc.

SEPTEMBER 15, 2020

Series is a brand new way to build behavior-based customer messaging campaigns in Intercom. Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. That’s why we’re incredibly excited to announce Series. Personal customer communication, at scale.

Scale 231

Scale Mobile Engagement Onboarding 231

Incredo

DECEMBER 12, 2019

Good reviews help you increase your brand reputation and close more sales. #2 Let your users write your marketing copy I am sure that your marketing team members have already researched your niche, have analyzed your competitors and prospects. When something goes wrong, it’s time to voice what happens.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

JANUARY 12, 2022

Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important. This makes the strategy much cost-efficient as you don’t have to put tons of money into product marketing, build free content, and host webinars. Thus, it is cost-effective.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 97

Marketing Underperforming Technical Team Onboarding Metrics 97

Intercom, Inc.

NOVEMBER 7, 2018

If your company hasn’t been around that long, you can do some relatively simple (for someone smarter than me) modeling on subscription renewal rates (in a subscription business) or repurchase rates (in a more transactional business). By Campaign What is the profitability of my Google Non-Brand advertising vs. Google Brand advertising?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SmartKarrot

SEPTEMBER 25, 2020

HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

SmartKarrot

SEPTEMBER 25, 2020

HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

Unbounce

MAY 7, 2020

Think of them as your marketing sidekick with the superpower of boosting conversions. How popups worked for these brands: Canvas Factory used a popup to bring in $1.1 It makes for a warm, friendly invitation that’s bang-on brand and nearly impossible to refuse. They used tracking integrations to fine-tune their campaign.

Business 145

Business Advertising User Experience Social Media 145

User Pilot

AUGUST 30, 2021

It’s cute, fun, and very on-brand. Mural uses education as a growth strategy and email is their main channel of promoting their new events – by using an attention-grabbing email subject line, they reach their existing user base and prospects interested in the topics. Mural educational resources and templates launch. #8

Communication 94

Communication Education Onboarding Engagement 94

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Determine Your Saas Marketing Goals. Do you want to: raise brand awareness?

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

SaaStr

DECEMBER 3, 2019

Like WebEx was a fun, cool brand at the time. Janine Pelosi : You know, I think it goes back to some of the fundamentals of how we do marketing around … I take a very practical approach to what we do at Zoom and the way we market Zoom. First of all, why web conferencing as an industry have you dedicated so much time to?

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131