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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 187
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Skills for SaaS Sales Team. 6 Essential skills for SaaS inside sales team to boost product’s sales. 3 examples for you).

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in! Click To Tweet.