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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen. This is my #1.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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How to Track User Sentiment in SaaS: Steps and Tools

User Pilot

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. User sentiment analysis is the process of collecting user feedback data and analyzing the sentiment and intent behind it using tools like natural language processing. Gather user sentiment data from multiple sources.

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6 Data-Driven Email Marketing Strategies to Build Lasting Customer Relationships

User Pilot

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

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Use This Interview Scorecard Template to Win the Top Sales Talent

Sales Hacker

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Who is involved in the interview process, onboarding process, and ongoing support and training process?

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9 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google

SaaStr

Asset — To gain certain assets like code, patents, data sets, etc, while leaving the team and often the company behind. Not only do you have to pass the hiring interviews as a Founder, but everyone on your team does, too. Hopefully, you’ve been talking to product for a while, and it’s not a brand-new conversation.

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The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

Schultz explained: “So I always say, ‘Think about how many hours this search is going to take by the time you do the research, talk to candidates, do your outreach, interview candidates many times, do your back channel reference checks — all of that adds up. They didn’t hire a big branding agency or hire a research firm.