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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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User Profile: What Is It and How to Create One?

User Pilot

You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. Collect only essential data.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

Creating a positive first impression with a warm welcome message and data-backed onboarding. Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. It is a feeling of confidence that your product will meet their needs and protect their data. Why is user trust important in UX?

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Resources

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. are what we like to have in an online forum. As a business person yourself, you know how it works. Professional moderation.