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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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User Profile: What Is It and How to Create One?

User Pilot

This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. Demographic information like age, gender, location, and income helps tailor services for different population segments.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

It is also one of the central goals of the user experience design process. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise. Performing usability tests at different phases of your design process to help you identify and fix design problems.

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Here’s Who’s Hiring a VP of Sales in January

SaaStr

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. 10 Rules to Being a VP of Sales in a Startup. The 5 Characteristics of a Great Sales Leader. More on this opportunity here.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

User Pilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. But how does user adoption impact your business?

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Different Types of NPS Surveys and When to Use Each

User Pilot

It’s best to send transactional NPS surveys: During the onboarding process to get insights into the customer experience. Upon a customer service call to measure customer satisfaction with the help received. Relational NPS surveys are designed to gather information on the health of your brand identity and customer relationships.