SaaStr

MARCH 5, 2022

Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off. Because, as a founder, your responsibility is to your brand, your culture, and the future you hope to create.

Startup 243

Startup Leadership Innovation Scaling 243

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

SaaStr

AUGUST 1, 2022

Hire people who share your company’s values. What you invest in your people, they will invest back into the company. Keep your values at the forefront as you build your brand and grow your team. Stay true to core values. You’ll never reach the top without the skills and knowledge of a well-built team.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

Buffer Resources

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. It’s the responsibility of the social media executive to own this budget and ensure it delivers a significant return on investment. What is a social media executive?

Social Media 103

Social Media Sales Hiring Branding Technical Review 103

FastSpring

SEPTEMBER 8, 2020

The company is well-positioned to succeed in the global market with a robust platform, strong brand, and hard-working team. The role of the Chief Financial Officer is centered on; capital efficiency, general economics, limited resources, and investing most efficiently to get the best ROI.

Business 99

Business Company Culture Leadership Innovation 99

Neil Patel

AUGUST 13, 2020

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. Cubicle Ninjas — Best for brand design and app/website development. Thankfully there’s an easier way than staying on top of it on your own.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

SaaStr

APRIL 20, 2022

Invest in your team’s development. Be intentional about the culture you want to build. “How you make people feel is the key to building a successful organizational culture.” ” One of the best ways to do culture-build is to invest time in making genuine connections with your people.

Sales Hiring 205

Sales Hiring Scale Retention Sales 205

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business. Built-In Brand Awareness. How much money do you have to invest?

Payment Methods 129

Payment Methods Business Sales Hiring Travel 129

Scytale

DECEMBER 5, 2023

That’s a powerful advantage you have, which is especially useful for startups looking to build their brand and break into new markets. Protect your Brand Reputation Protect your brand’s reputation through SOC 2 compliance. Some companies never recover from the reputational damage of a serious breach.

compliance 52

compliance Scale Software Review Technical Review 52

Neil Patel

NOVEMBER 5, 2020

Getting your entire funnel and brand to work consistently across every touchpoint has massive leverage. Do they have a great company culture? Most companies omit this characteristic when ticking the criteria for choosing an agency of any kind. Why is this helpful? Do they have clients’ portfolio(s)? You shouldn’t!

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Buffer Resources

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. It’s the responsibility of the social media executive to own this budget and ensure it delivers a significant return on investment. What is a social media executive?

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. Look at consumer behaviors and examine immediate responses to the market to see how your brand can generate value for consumers. This helps consumers see the brand as dependable and worthy of their business.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

OpenView Labs

APRIL 6, 2021

A robust, vibrant, living company culture needs strong feedback loops. The execution can be done free or with minimal investment in tools. The quality of the answers to these questions reflects the strength of your company culture. Both NPS types measure a feeling towards a relationship or towards a brand.

Scale 53

Scale Company Culture Sales Hiring Systems Review 53

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

ChurnZero

APRIL 8, 2020

After all, whether you like to admit it or not, customers tend to trust their peers much more than your brand. They are the lifeblood of your brand. Once you have this ingrained in your company culture, you are already on your way to creating customer advocates. Before we go any further, what exactly is customer advocacy?

Retention 81

Retention Software Review Customer Success Churn 81

Neil Patel

NOVEMBER 18, 2020

They’re the ones that buy everything you sell because they love you and your brand. Having a strong strategy shows investors that you’re confident in what you’re doing, you understand the business, and investing with you is a smart choice for them. Think of an Executive Summary as an overview of your company’s goals and objectives.

Business 133

Business Social Media Revenue Company Culture 133

OpenView Labs

OCTOBER 26, 2021

Hire for brand even earlier. . Branding is more than just a logo. At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. The same with your team.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

OPEXEngine

JANUARY 13, 2021

From the middle: traditional tech companies, even hardware companies, are entering SaaS markets with new offerings and models. From the bottom: VC, PE, and angel investors are expected to continue strong investment in SaaS. Company culture: Remote work opens some of the barriers to increased diversity.

Sales Recruiting 52

Sales Recruiting Sales Hiring SaaS Benchmarks 52

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? Internal recognition and opportunities.

Branding 107

Branding Social Media Engagement Company Culture 107

ProfitWell

MARCH 3, 2020

And this time, Michael chooses a beer brand that is not only tasty, but is representative of what customer service means. And, in line with our topic of sales, Fat Tire is one of the biggest selling craft beer brands in the US. Michael adds that it’s also a brand that exemplifies customer service. Sameer Kamat and TINT.

Scale 59

Scale Customer Success Sales Hiring Social Media 59

Chart Mogul

APRIL 3, 2018

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software.

Branding 97

Branding B2B Investment User Experience 97

Totango

FEBRUARY 10, 2021

Prioritize a Culture of Customer Success. An environment that nourishes customer success starts with your company culture. We invest in improving our apps to reduce the number of steps involved in lead generation.”). Use these methods to promote greater success for your customers and better results for your business.

Scale 84

Scale Customer Success Retention Strategy 84

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Winning is the best deodrant.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

Neil Patel

APRIL 9, 2021

This section also helps with branding and reach so you can better measure your performance on LinkedIn. Investing in workforce development and onboarding is an expensive process. Their goal was to improve company culture by developing the best hiring and workforce management process. LinkedIn Talent Insights.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

SaaStr

JULY 25, 2021

Dev Ittycheria: And in some ways even though I’ve been a VC, and an operator, in some ways as an operator, I’m just now investing my time, not my money. Starting a company the second time and running it the second time. 20 VCs do come to me to invest in the company now. It’s a bit easier on a few things.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Sales Hacker

NOVEMBER 4, 2020

Similarly, while a mercenary can be invested in the company mission, it’s not ultimately why they want to work for you. Wrike wasn’t a new company, but our EMEA team was brand new, isolated on an island, and trying to expand into an unknown market eight hours ahead of our HQ in San Jose, CA.

Sales Hiring 99

Sales Hiring Scale Sales Recruiting Sales 99

SaaStr

NOVEMBER 28, 2019

I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. It’s interesting because we were a very small company and we were working with the largest companies in the world, so it still takes a long time, hence the of the four years.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

ChurnZero

JANUARY 20, 2022

As a Customer Success leader, you know you should invest more time and resources into planning and executing the long-term initiatives your team needs to scale. Rod Cherkas, CEO of HelloCCO, joined us for a webinar to share his approach to ensure your Customer Success team stays ahead of your company’s growth. Q&A Recap.

Scale 52

Scale Sales Hiring Scaling Sales 52

ChurnZero

SEPTEMBER 7, 2018

Well, it first starts with a well-written and compelling job description that accurately describes the role, the primary responsibilities, must-have skills, and your company culture. Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions.

Customer Success 45

Customer Success Scale Management Customer Lifetime Value 45

Sales Hacker

AUGUST 4, 2020

Matt is the founder and CEO of North 6th Agency (N6A), a leading brand communications agency based in New York City. What we do is we align what we call credibility assets, which when you think about it are, historically when you think of a PR firm, their role in helping brands is getting credibility assets.

Scale 105

Scale Sales Hiring Sales Recruiting Outsourcing Services 105

CustomerSuccessBox

SEPTEMBER 15, 2021

Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. Company knowledge. Your employees have complete knowledge about your company culture, your goals, the lay of the land and every little detail about your product.

Outsourcing Services 52

Outsourcing Services Outsourced Development Customer Success B2B 52

Point Nine Land

SEPTEMBER 20, 2019

A short summary of what I’ve learned about branding reading a bunch of articles online ….and When, like us at Point Nine, you’re a VC primarily focused on B2B businesses, the rise of DTC companies is somewhat puzzling. The answer is often their brand. We’re also about to launch a new branding project at P(oint) 9/N(ine) (?)

Branding 75

Branding Software Review Software Systems Review 75

ProfitWell

APRIL 29, 2019

According to her, one of the keys to sustainable growth is keeping consistent with your hiring practices and not letting company culture get lost in the shuffle. Consider using them to share relevant content, building a relationship with your brand. LiveChat suggests using snov.io, reply.io, or woodpecker.co In headlines.

Scale 45

Scale Sales Hiring AI Mobile 45

SaaStr

MAY 31, 2019

And they can make these kind of trade offs in their own head around, should I stop working on this other project to fix this one thing really quickly that’s gonna have a big impact, or should I postpone working on this other thing because there’s this sort of larger investment that we need to make that’s more impactful.

VP of Engineering 132

VP of Engineering Sales Hiring Scale Systems Review 132

OpenView Labs

APRIL 29, 2019

A simple gut check to help you assess your company culture is to ask yourself if you can easily and clearly articulate your business’ strategy for areas outside of product. If you see each of these functional areas as important, you should be measuring both your investments in those areas and their performance against a master plan.

Scale 58

Scale Sales Hiring Engineering Compensation 58

SaaStr

NOVEMBER 2, 2019

Hear about the early days of Glassdoor; tactical lessons on scaling—from building a business model and recruiting an all-star management team to advice on building a compelling, innovative company culture; and learn whyGlassdoor’s $1.2 Billion acquisition is just one milestone in the early innings of the company’s story.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127