SaaStr

DECEMBER 1, 2022

Every day, billions of people around the world connect with their favorite brands to shop online, play the latest video games, log into mobile banking apps, learn remotely, share videos with friends, and so much more. Guide each step and stay on track with automated tasks, reminders, and updates.

Merchant Services 241

Merchant Services Payment Solutions SaaS Payments Payments 241

SaaStr

SEPTEMBER 12, 2023

Practica put together its guide of the top SaaStr articles to excel at work. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. SaaS prices are not usually lower due to competition from developing countries. Many are my favorites too, and some you may not have seen. Or they fail.

Sales Hiring 235

Sales Hiring Technical Advisors Compensation Outsourced Development 235

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. How To Start Your Own Brand From Scratch in 7 Steps , Shopify. If your brand assets aren’t completely ready yet or your are thinking of rebranding your company, Shopify’s guide can help. 3) and more.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

Underperforming Technical Team 183

Underperforming Technical Team Outsourced Development Development Part-Time VPE 183

Buffer Resources

OCTOBER 16, 2023

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. Developing content pillars achieves several goals for creators. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience.

Social Media 122

Social Media Venture Capital AI Search Banking 122

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 99

Payments Payment Methods Marketplace as a Service Payment Services 99

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. A UX strategy is a plan that guides product design and development. This translates into higher customer satisfaction and brand loyalty.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

User Pilot

APRIL 3, 2024

Miro’s Resource Center excels with interactive guides that offer hands-on learning and showcase their educational commitment. You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Some of the most common you can use are: Blog posts.

AI Search 105

AI Search Software Review SaaS AI 105

Buffer Resources

FEBRUARY 28, 2024

Knowing these factors can guide you in setting the right price for your products and services. High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Follower count : The larger your social media following, the broader your reach.

Pricing 98

Pricing Social Media Consulting Branding 98

Buffer Resources

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

B2B 115

B2B Technical Advisors SaaS Payments Underperforming Technical Team 115

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 102

Branding Social Media Trends Systems Review 102

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Branding 102

Branding Social Media Acquisition Advertising 102

User Pilot

DECEMBER 13, 2023

TL;DR JTBD surveys identify unmet customer needs and satisfaction, guiding product improvement and increasing customer happiness. In-app surveys with concise questions about key features provide rapid customer feedback on product importance and satisfaction, guiding improvements to meet customer needs. What is the JTBD framework?

Software Review 105

Software Review Underperforming Technical Team Interviewing Innovation 105

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. This, in turn, provides you with a roadmap, serving as a guide for the team. Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

MARCH 21, 2024

It can improve customer retention , lifetime value, revenue growth, and product development. Adoption stage : Guiding users to integrate the product into their routines, personalizing the experience for deeper engagement. This cycle involves many stages, each leading to a strong, lasting relationship between customers and the brand.

Strategy 105

Strategy Software Review Social Media Engagement 105

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

User Pilot

OCTOBER 17, 2023

Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. It offers a detailed understanding of your customers, which is necessary to develop effective product strategies, enhance customer experiences , and ultimately drive product growth. Why should you collect customer insight?

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

MAY 22, 2023

TL;DR Customer loyalty is a measure of a customer’s willingness to continue doing business with your brand. As you build customer loyalty around your brand, you improve your customer retention rate , grow the customer’s lifetime value , and, ultimately, grow your income. Loyal customers are die-hard fans of your brand.

Onboarding 96

Onboarding Social Media Retention Branding 96

User Pilot

MAY 1, 2024

Develop and implement your digital experience strategy. Improve customer acquisition : Delighted users become advocates for your brand. Their role includes defining the product vision, developing the product strategy, and prioritizing features based on customer research and product management best practices.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

User Pilot

APRIL 16, 2024

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. Implement your product experience strategy by developing an execution plan with a timeline.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

Buffer Resources

FEBRUARY 14, 2024

Listen to it here Creator Upload If you want to immerse yourself in the creator economy, check out Creator Upload, hosted by Lauren Schnipper , VP of Corporate Development at Jellysmack, and Josh Cohen , co-founder of Tubefilter. It's a guide for any creator looking to turn their passion into a billion-dollar enterprise.

Social Media 97

Social Media Entertainment Entrepreneurship Interviewing 97

User Pilot

DECEMBER 12, 2023

TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. Product roadmaps provide a high-level view of all product development motions, including UX ones. A UX roadmap is a strategic plan outlining the projected development of the user experience over time. Let’s dive in!

User Experience 105

User Experience Customer Lifetime Value Metrics Interviewing 105

Buffer Resources

APRIL 22, 2024

This guide takes into consideration these common questions faced by one-person businesses. Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thought leadership and growing your business reputation. Which social platforms should you choose? What should you post?

Social Media 103

Social Media Scale Growth Hacking Headcount 103

User Pilot

MARCH 16, 2023

This article serves as a UserGuiding pricing guide and discusses better alternatives that might be worth investing in. However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding.

Pricing 98

Pricing Software Review Technical Review Onboarding 98

Buffer Resources

DECEMBER 12, 2023

This is particularly important with the fast pace of development in the creator economy, where the ability to consistently and quickly produce high-quality content can set a creator apart from the competition. By investing in a coach, she gains insights and guidance that help her define her goals and develop a strategy to achieve them.

Systems Review 108

Systems Review Social Media Technical Review Scale 108

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints are occasions when business customers interact with a brand. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. How Clearcalcs improved user activation with Userpilot.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. The outcome? Focus Groups : Hold discussions with small groups of 5 to 10 people from your target audience.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

APRIL 10, 2024

Self-service support ensures consistency and increases trust in the brand. Identify areas where users need help Use your customers’ needs and pain points as reference points when developing your knowledge base. To ensure users find your knowledge base once it’s published, use a tooltip to guide users to the resource center.

Software Review 103

Software Review AI Search SaaS Technical Review 103

User Pilot

APRIL 25, 2024

Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding Social Media Development 98

Buffer Resources

JULY 17, 2023

💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise. Audiences follow people, not brands, but the companies have the money – so collaboration is vital for the success of all participants in the creator economy.

Finance 81

Finance Branding Engagement Marketing 81

User Pilot

MAY 7, 2024

It guides users through a product’s features and functionalities to drive engagement and boost long-term adoption. Feedback surveys : Choose from different survey templates (including NPS , CSAT , and CES surveys) and customize them to match your brand image. Analyze user paths in Userpilot. Userpilot survey template library.

Software Review 105

Software Review Software Scale Onboarding 105

User Pilot

NOVEMBER 12, 2023

TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Here are five strategies to guide you. Once you spot friction points in the funnels, quickly deploy in-app guides to improve engagement and reduce churn.

Scale 105

Scale Underperforming Technical Team Churn Trends 105

Buffer Resources

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step. Who do you think it is for?

Marketing 100

Marketing Interviewing Development Branding 100

User Pilot

SEPTEMBER 4, 2023

This comprehensive guide explores what customer journey optimization entails, why it matters, and how to implement it effectively. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. When implemented effectively, it transforms businesses.

Social Media 98

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 98