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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

If your sales cycle doubles, you’re bookings are cut in half with a massive lack of predictability. There was actually no difference in performance when looking at bookings of a company or their lead conversion rate regardless of whether or not they used AI. You get a base number of minutes for a particular price.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. .” Some key findings included: Bookings to revenue conversion rates were significantly below target.

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The Reality of Managing 10 AI Agents in Production: What We’ve Learned Building Our AI-First Revenue Team at SaaStr

SaaStr

The AI SDR that handles sponsor inquiries needed 47 iterations to stop being too aggressive on pricing discussions. While your human BDR is at Coachella, our AI BDR is qualifying leads and booking demos. Our AI Support agent had to be retrained three times to properly escalate VIP attendee issues. They work weekends. It just scales.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. You’ll receive a template to apply for your solution and opportunity to receive the Software Profit Streams™ book.

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We Sent 4,495 AI SDR Emails in 2 Weeks and Got The #1 Response Rate. Here’s How (It’s Not What You Think)”

SaaStr

In just two weeks, SaaStr’s AI SDR sent 4,495 hyper-personalized messages , opened pipeline, booked meetings, and reactivated lapsed accounts — all while outperforming our historical human SDR averages. I use tools like Gamma and Genspark to create tailored booth options, pricing proposals, and company-specific case studies.

AI
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The Navan Story: From Pandemic Pivot to IPO Ready Founded in 2015 by Israeli entrepreneurs Ariel Cohen and Ilan Twig, Navan has evolved from a corporate travel booking platform into a comprehensive spend management powerhouse. The company’s journey reflects the broader transformation of enterprise software during the pandemic era.

B2B