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Customer Success Qualified Lead: What Is a CSQL & How To Use It To Drive Revenue Growth?

User Pilot

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. If not, then you’re missing out! Let’s get started!

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The Twists & Turns Along the Way to Building a Unicorn with SalesLoft

SaaStr

From completely pivoting the product early on, to becoming an essential software tool for inside sales reps — here’s a look into how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today’s changing market. After a newly minted $1.1B

Scale 261
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16 SaaS Account Management Best Practices

User Pilot

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

User Pilot

Why should you conduct it? In addition to identifying friction in the user journey, SaaS organizations can use marketing funnel analysis to forecast business performance and determine the optimal trial period length. What is marketing funnel analysis? How is it different from sales funnel analysis? Let's get right into it!

Marketing 102
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Product Experience 101: How Can PMs Create Experiences Customers Love?

User Pilot

Why does it matter? Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth. Collecting feedback is essential to improve product experience because it helps you understand customer needs and user expectations.

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Product Funnel: What Is It and How to Create One?

User Pilot

How do you create a robust product funnel for your SaaS? Why it is important for your product management efforts. This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Its different stages. Key metrics to track at each stage. In practice, all 3 often overlap.

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What is Value Realization in SaaS and Why Does It Matter?

User Pilot

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is key for product growth. Why is value realization important? Time to live. Net promoter score (NPS).