SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Scale 161

Scale Sales Hiring Customer Success Scaling 161

SaaStr

AUGUST 25, 2022

Ada is the brand interaction platform that helps you purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand you promised to be. We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022.

Cybersecurity 198

Cybersecurity Scale compliance Subscription 198

User Pilot

MAY 20, 2024

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? If so, this article is exactly what you need! You will find out what customer advocacy is, how it improves retention and other key metrics, and learn about different types of customer advocacy programs and how to build them.

Scale 92

Scale Strategy Social Media SaaS 92

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. What is growth marketing?

Growth Marketing 85

Growth Marketing SaaS Payments Strategy Payment Methods 85

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. The data above shows it’s a customer acquisition cost on average of $1.05

Scale 226

Scale Sales Hiring Strategy Marketing 226

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. If a company has started out with a heavy sales focus, its onboarding process within the actual product may not be intuitive enough for customers. Going from sales-led to PLG is doable, but it is not easy.

Sales Recruiting 248

Sales Recruiting Business Pricing Churn 248

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first).

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

User Pilot

JULY 31, 2023

What A/B testing metrics should you choose? This means you need to follow a good framework and track the right metrics if you want to prove your success. That’s why we’re going to talk about the frameworks you can follow. That’s why we’re going to talk about the frameworks you can follow. Customer lifetime value ( LTV ).

Metrics 80

Metrics Customer Lifetime Value User Experience Retention 80

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Today, SaaS companies employ specialists to run revenue plays across customer acquisition, expansion, and retention motions.

Enterprise 226

Enterprise B2B Scale SMB 226

How To Buy Saas

MAY 15, 2024

There are various Cloud service models to choose from, like IaaS PaaS SaaS, and you may get confused while making a decision. Don’t worry; in this blog, we will help you know everything about the different cloud computing models like IaaS PaaS SaaS to decide which one will be best for your business. Therefore, keep reading!

DevOps as a Service 52

DevOps as a Service Marketplace as a Service Cloud SaaS 52

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It also covers the following: The definition and benefits of a growth marketing framework. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Growth Marketing 89

Growth Marketing Marketing Growth Hacking SaaS 89

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 95

B2B Development Team Review Software Review Marketing 95

User Pilot

JUNE 20, 2023

Looking to level up your user onboarding knowledge with onboarding books? An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process.

Onboarding 84

Onboarding VP of Engineering SaaS Consulting 84

User Pilot

MARCH 15, 2024

What is data-driven analytics in SaaS? What are the best analytics tools for the job? TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. Why is it important? Let’s get to it!

Data 80

Data Data Analysis SaaS Software Review 80

User Pilot

APRIL 14, 2023

Welcome surveys are a great tool to avoid losing potential customers during onboarding. Welcome surveys improve the first-time user experience and customer retention. Five best practices for building welcome surveys: Use the SMART goal framework to determine the purpose of your survey. What is a welcome survey?

SaaS 86

SaaS Onboarding User Experience Engagement 86

Blulogix

FEBRUARY 24, 2024

Revolutionizing Revenue: What is the Role of AI and Machine Learning in Agile Monetization? As businesses strive for agility and precision in their monetization strategies, the integration of these advanced technologies offers unprecedented opportunities for innovation, customization, and efficiency.

Artificial Intelligence 52

Artificial Intelligence Machine Learning AI Search AI 52

CloudGeometry

MARCH 3, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first). So why put it on our shortlist?

Well Architected Framework 130

Well Architected Framework VPCs (Virtual Private Cloud) SaaS Cloud 130

User Pilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

User Pilot

MAY 29, 2023

Customer engagement and customer retention go hand in hand. Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. There are five customer engagement stages: acquisition, activation, adoption, retention, and revenue/advocacy.

Engagement 72

Engagement Software Review Systems Review Retention 72

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

SaaS Payments 80

SaaS Payments Payment Services Payment Methods Payment Solutions 80

User Pilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. We’ve brought 7 jobs-to-be-done templates that can perfectly lay out your customer JTBDs in an actionable way. What is the jobs-to-be-done framework?

Underperforming Technical Team 87

Underperforming Technical Team Interviewing Leadership Innovation 87

User Pilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. What is SaaS onboarding?

Onboarding 88

Onboarding Strategy Technical Review Software Review 88

User Pilot

APRIL 23, 2023

What’s a product metrics framework? What are its best-known examples? If you’re after answers to these questions, you’re in the right place because that’s exactly what we discuss in the article! We also look at how product managers can use Userpilot to implement product metrics frameworks.

Metrics 77

Metrics Management Customer Lifetime Value Acquisition 77

User Pilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? Examples of different prioritization frameworks. Examples of different prioritization frameworks. And what to do after prioritizing features. Customer requests aren’t enough to make product decisions.

Scale 85

Scale Development Market Research Onboarding 85

Intercom, Inc.

OCTOBER 22, 2019

Good onboarding isn’t just about introducing new signups to your product’s features – it’s a continual process of guiding people towards success with your product. That long-term focus on ensuring people find success with your product should lead to higher customer retention, which is the foundation on which thriving businesses are built.

Onboarding 200

Onboarding Churn Mobile Retention 200

User Pilot

JANUARY 30, 2023

Wondering how to implement in-place tooltips to provide customer education and boost retention? This article will show you: How tooltips work and why they play a key role in SaaS growth. Tooltip text and design examples from top-performing SaaS companies. You’ll have access to quick customization options.

Software Review 91

Software Review Technical Review Education Onboarding 91

User Pilot

JULY 4, 2023

A freemium model helps you to understand which features provide users with the most value so you know what to monetize. Continue to collect customer feedback to make small iterations on a handful of users to perfect your product. Target customers that have high NPS scores to increase the chance of more positive reviews.

Scale 78

Scale Scaling Technical Review SaaS 78

User Pilot

MARCH 31, 2023

Being able to calculate retention rate, analyze what it means, understand the impact on customer loyalty, and figure out ways to improve customer retention are all vital skills to master. Retained customers have a far higher lifetime value. A key rule of thumb is that the higher your customer retention rates, the better.

Retention 86

Retention SaaS Onboarding Churn 86

User Pilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can develop and execute strategic initiatives with the OKR framework.

Development 87

Development Scale Retention Onboarding 87

User Pilot

JUNE 25, 2023

Are you not sure what to add to it? TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Product Rantz is an amusing read on ‘how to lose users and alienate your customers.’

Management 83

Management Technical Review Leadership Innovation 83

User Pilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. We’re going to unpack what adoption is, why it matters, how to measure it, the strategies you can use to improve it and share the right tool for the job.

Customer Lifetime Value 78

Customer Lifetime Value SaaS Innovation Underperforming Technical Team 78

User Pilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available. You can also use a product metrics framework, ie. What are product metrics?

Metrics 71

Metrics Customer Lifetime Value SaaS Acquisition 71

User Pilot

AUGUST 5, 2023

Analyzing data is the key to achieving customer success and product growth. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business.

Data 85

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 85

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Customer Success 89

Customer Success Strategy Customer Lifetime Value SaaS 89

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. To find and remove friction points from the customer journey, conduct funnel analysis.

Social Media 80

Social Media Sales Funnel Acquisition Retention 80

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 82

Customer Lifetime Value Sales Funnel Onboarding Acquisition 82

User Pilot

APRIL 21, 2023

What is product analysis and what are its benefits? Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues. To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate.

Underperforming Technical Team 90

Underperforming Technical Team SaaS Onboarding Retention 90