User Pilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. Book a Userpilot demo to find out how you can enhance your in-app experiences to keep up with the behavior trends for 2024.

SaaS Payments 96

SaaS Payments Trends Payment Solutions Payment Methods 96

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Want help setting up a CTA?

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Intercom, Inc.

JULY 31, 2019

So, for example, if you want your bot to only appear to website visitors who aren’t signed in, you can do that. Or if you want it to appear to visitors who aren’t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too. Chatbot marketing examples in the wild.

Marketing 177

Marketing Pricing Headcount Engagement 177

User Pilot

JANUARY 8, 2024

16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

Neil Patel

APRIL 1, 2023

They spice up your content and give your site texture to capitalize on traffic. Those terms could be the keywords you’re missing to up your SEO efforts. Keyword mapping is the process of pairing keywords with relevant pages on your website. I like to think of these as keyword clusters that give structure to your pages.

Engineering 140

Engineering Branding Strategy Trends 140

User Pilot

MARCH 6, 2024

For example, at the Retention stage, you could track the churn rate and CSAT. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them. A good example is driving customer expansion with upsells and cross-sells only when the user has adopted the product and is ready to upgrade.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

User Pilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. For example, they may: Perform different actions at different touchpoints.

Marketing 92

Marketing Sales Funnel Forecasting Customer Lifetime Value 92

Buffer Resources

JANUARY 15, 2024

Identify what keeps them up at night." " Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.    Kaur thinks that this blog post by Klaviyo incorporates all three best practices. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Pricing 130

Pricing Branding Sales Investment 130

Buffer Resources

APRIL 9, 2024

Every second I save goes toward that glorious hour or two when my work is done, my daughter is snuggled up in bed, and I can cozy up with (read: pass out on) a good book.    Buffer pricing: Buffer (and AI Assistant) is free to use for up to three channels. The assistant is social media smart.

AI Search 101

AI Search AI Social Media ChatGPT 101

User Pilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests. For example, the fact that you show users a feature once doesn’t mean they will adopt it. Let’s get right to it!

AI 97

AI Scale User Experience Onboarding 97

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Purchase behavior.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

JUNE 15, 2021

Check out this example from Purple , a mattress company that excels at snagging attention through an emotional pull. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142

Neil Patel

MARCH 25, 2023

Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. Crazy Tactic #1: TwitThis What’s one thing that every blog has? Well, of course, every blog has content and a content marketing campaign … but they also have social media sharing buttons.

Software Review 119

Software Review Social Media Engineering Strategy 119

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They staged a promotion for free tattoos and had people line up outside the store. For example, one of my favorite places to start is the Kindle Marketplace.

Software Review 145

Software Review Technical Review Trends Interviewing 145

Neil Patel

OCTOBER 23, 2020

I’m going to teach you to set up your site like you’ve done this thousands of times before. For example, if you wanted to start a blog about vintage teacups, your URL could be www.vintageteacups.wordpress.com. A niche blog? How can you come up with the right name? To choose a plan, go to Bluehost’s pricing page.

Marketplace as a Service 137

Marketplace as a Service Software Review Technical Review Business Model 137

Unbounce

DECEMBER 9, 2021

So when someone new signs up for your mailing list, don’t leave ‘em hangin’—welcome them to the club! So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

AI Search 129

AI Search Social Media Branding Trends 129

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Wanna get your readers to sign up for your email list? CTA button.

User Experience 145

User Experience Engagement Marketing 145

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. Blogging and Content Creation. What is your site’s end goal?

Payment Methods 145

Payment Methods Payments Payment Services Payment Solutions 145

Neil Patel

AUGUST 26, 2021

A great meta description should compel users to click on your page in the search results to learn more. Search engines display these snippets in search results to let visitors know what a page is about before clicking on it. Below, you can see a quick example of a meta description on our site. That is, if they are written well!

Social Media 145

Social Media Engineering Software Review User Experience 145

Neil Patel

MARCH 5, 2021

Your first step to building a well-built online conversion funnel is to set up a goal in Google Analytics. If you don’t have this setup, then stop right now and go set this up. For example, “white paper A download” or “free trial subscription.” You discover this page is where you have the price listed. Let’s get started.

Pricing 140

Pricing Data Metrics Subscription 140

Neil Patel

FEBRUARY 22, 2023

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. For example, most people use general search terms and keywords to find travel information and rarely convert on the first visit. For example, include words related to your travel business’s services or products.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

OCTOBER 27, 2021

It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. Let’s look at the latest Google algorithm update, The Page Experience. If your site performance is not up to scratch for the new update, you’ll most likely see a knock in your Google search rankings.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Neil Patel

DECEMBER 16, 2021

If you’re a small business owner trying to compete in the big leagues , this blog is for you. Tighten Up Your SEO. All you have to do is enter your URL to get a deep, page-level SEO analysis. Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Start a Blog.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

MAY 28, 2021

For example, when a tourist searches “Starbucks near me” on Google, you’ll get a map with information on nearby outlets, links to their website, and directions. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. Create a Page for Each Location on Your Website.

Social Media 145

Social Media Engineering Travel Strategy 145

User Pilot

OCTOBER 6, 2023

case studies, alternative pages, etc.). By providing value to a broad audience via channels like blogs, social media content, ads, and online communities—just like the article you’re reading right now. For example, your content can involve: Solving pressing problems that your target audience is facing. Userpilot ’s blog.

B2B 99

B2B Development Team Review Software Review Marketing 99

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information.

Social Media 145

Social Media Advertising Branding Engineering 145

Neil Patel

OCTOBER 13, 2021

What do you do if a variation you thought would rock ends up flopping? For example, it can show how changing an ad headline impacts conversions or whether using questions in titles drives more traffic. A/B testing provides hard data to back up your optimization techniques. However, not all tests result in valuable data.

Data 137

Data Social Media Mobile Metrics 137

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Lean on Landing Pages. Heartwarming, right?

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. For example, you might use Google Analytics or email automation software to measure your success rates. Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel?

Software Review 145

Software Review Social Media Sales Funnel Branding 145

Neil Patel

DECEMBER 25, 2022

It’s no secret that businesses should have a Facebook page if they want to reach a wider audience. However, many businesses are not seeing the success they hoped for with their Facebook pages. In this article, we will discuss 12 tips for improving your Facebook page using SEO techniques. Have The Best Page Name Possible.

Social Media 88

Social Media Marketplace as a Service Engineering Branding 88

Neil Patel

JANUARY 6, 2022

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. This tells both that the page doesn’t exist.

Engineering 128

Engineering User Experience Communication Web Development 128

Buffer Resources

JANUARY 18, 2024

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. AI Profile writing assistant: A relatively new feature that will help you polish up the headline and about section on your profile.

Technical Review 103

Technical Review Systems Review Sales Recruiting AI Search 103

Neil Patel

MAY 26, 2021

Let’s talk about what bots are and how you can put up some defenses to start protecting your website. Some examples of these are chatbots for e-commerce that brands can use to learn from human interaction and deliver a better customer. Here’s an example of an e-commerce chatbot on the ModCloth website: What Do Bots Do?

Artificial Intelligence 130

Artificial Intelligence AI Search Social Media Machine Learning 130

Neil Patel

DECEMBER 29, 2022

Because the higher up your site is in the search engines, the more likely you are to get click-throughs. Hopefully, your efforts result in higher page rankings in search engine results pages (SERPs), more traffic, and improved conversions. Product Pages. Category Page. You know why that’s important?

Software Review 97

Software Review Technical Review Mobile Engineering 97

Neil Patel

MAY 12, 2021

In Facebook’s case, you can create customized lead ads , for example. If your product or service can solve them, sign up, interact with group members, and get conversations rolling. Optimize Your Facebook Business Page. You can do this by optimizing your page for increased clickthroughs and revenues.

Social Media 145

Social Media Trends Advertising Branding 145