Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 111

Technical Review Startup Social Media Marketing 111

SaaStr

JANUARY 29, 2022

Times have changed in the almost 10 years the SaaStr blog has been around! While the blog keeps growing and is the hub of the SaaStr community, it’s now just one spoke: Our podcast gets 100,000+ downloads. Far more folks find our content on social media than directly from our blog.

Social Media 247

Social Media AI Search Scaling AI 247

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. Let’s get to it! TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. A good conversion path makes the process frictionless.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Tighten Up Your SEO. You’ll need to start a blog.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Baremetrics

DECEMBER 21, 2020

That’s especially true when you’ve already created a significant amount of content for your blog and are struggling to come up with new topics to write about. If you’re like most growing SaaS companies , you have a pretty deep catalog of blog posts, collecting traffic data just waiting to be analyzed. Table Of Contents.

Social Media 105

Social Media Content Marketing Engineering User Experience 105

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Strategy 105

Strategy Marketing Social Media AI Search 105

Buffer Resources

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. We also publish to social media every day of the week across six social media platforms.

Social Media 102

Social Media Systems Review Content Marketing Metrics 102

Neil Patel

DECEMBER 8, 2021

You always read their newest blogs and click through on their social posts or in their newsletters. Content covers everything from blog posts to product descriptions to case studies. Content covers everything from blog posts to product descriptions to case studies. Creating it can be a different story.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Buffer Resources

FEBRUARY 5, 2024

A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. That’s dark social. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. What is dark social?

Social Media 101

Social Media Branding Engagement Strategy 101

Buffer Resources

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. Buffer Use AI to brainstorm, write, and repurpose social media posts. One of the best ways to ensure you grow your following on any social media platform is to post consistently (the algorithms love it).

AI Search 105

AI Search AI Social Media ChatGPT 105

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. Or “digital marketing news”. Or “digital marketing news”. And the stats do tell that story ( 2.5

Social Media 143

Social Media Engagement Engineering Marketing 143

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. Are you looking to increase traffic to your travel website?

Travel 81

Travel Strategy Social Media Technical Review 81

Buffer Resources

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  YouTube video SEO (or search engine optimization) is much easier than it sounds. The best part? ⚡ Tap into the power of YouTube Shorts!

Social Media 112

Social Media Engineering Trends Engagement 112

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Trends 145

Trends Social Media Marketing Technical Review 145

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question. Interview them.

B2B 114

B2B Technical Advisors SaaS Payments Underperforming Technical Team 114

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. How to Do Quarterly SEO Planning.

Technical Review 145

Technical Review Social Media Trends Engineering 145

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 98

Social Media Data SaaS Scale 98

Neil Patel

MARCH 25, 2023

When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted. If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. So, what is black hat SEO, exactly?

Software Review 119

Software Review Social Media Engineering Strategy 119

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Still confused?

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. The difference between low-growth and high-growth businesses in any sector is marketing. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Buffer Resources

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. Today, I get 400,000 impressions on my content monthly, primarily from search and targeted social media channels.

Social Media 86

Social Media AI Search Technical Review Entertainment 86

Neil Patel

JANUARY 6, 2023

It’s called real estate SEO. Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. When implemented correctly, SEO for real estate can lead to an increase in visitors, leads, and conversions.

Technical Review 84

Technical Review Social Media Sales Recruiting Engineering 84

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel?

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Highly optimized SEO content is rarely opinionated. gigabytes per year.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222

Neil Patel

DECEMBER 30, 2022

Video SEO is one of those things that constantly evolves, making it tricky to understand. Luckily, my guide to video SEO is here to help. What Is Video SEO? First of all, what does “video SEO” even mean? More specifically, this means optimizing SEO-related components like: The actual content. Video descriptions.

Social Media 89

Social Media Engineering Engagement Travel 89

Neil Patel

JANUARY 2, 2023

It’s survival of the best search features when it comes to Google and social media. We’ve been saying for a few years now that social networks are the new search engines. They’ve already changed the search landscape so much that many skip Google and head right to social media websites.

Social Media 71

Social Media Education Branding Engineering 71

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Instagram SEO Benefits for Businesses. But let’s take a look at how you can get the most out of this feature, both as a user and a marketer. How to Use Search By Interest on Instagram.

Social Media 145

Social Media Engineering Branding Engagement 145

Neil Patel

DECEMBER 25, 2022

Facebook is one of the most popular social media networks on the planet—with over 2.9 This may be because of misguided efforts, not engaging with their audience, or not having an SEO-optimized profile. This may be because of misguided efforts, not engaging with their audience, or not having an SEO-optimized profile.

Social Media 88

Social Media Marketplace as a Service Engineering Branding 88

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Start by Becoming an Influencer in a Niche Field.

Social Media 145

Social Media Strategy Construction Branding 145

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Scale 102

Scale Marketing AI Search ChatGPT 102

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility.

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135