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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. What do buyers want?

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This person has built out a partnership marketing team within the product marketing team.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

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The Different Flavors of Risk Early Stage VCs Take

SaaStr

I’ve had the privilege to invest one way or another in about 35 SaaS companies, both as a VC and as angel. Let me make a list, of at least 10 Risks Different SaaS VCs Do and Do Not Like To Take. In SaaS, VCs seem to split two ways on the engineering team. Numbers that were sort of made up usually. The Googlers.

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5 Interesting Learnings from Atlassian at Almost $3 Billion in ARR

SaaStr

We last took a look at Atlassian at around $2B ARR , and more subtly has changed than you might think. Atlassian has gone almost 100% Cloud since then, and has held up nicely in the overall public markets even as others have taken bigger hits. Never let it be said that SaaS can’t generate a lot of cash at scale. #3.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Rico Mallozzi, Sr.

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A Deep Dive Into The Power Of AI, Going Multi-Product, And The 2023 Ecosystem: “What’s New” With G2 CEO Godard Abel

SaaStr

Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today. Now, there are at least 100k verified SaaS apps on G2, which is huge. How do I discover the SaaS products I need?

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