Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Totango

APRIL 6, 2023

Automation to scale and deepen customer engagement Video Business Reviews (VBRs) Creating personalized campaign content for the “tech touch” segment of your customer base is difficult because it’s so time consuming. This enables ongoing alignment between go-to-market teams and easy attribution to CS for expansion opportunities.

Innovation 85

Innovation Scale Revenue Technical Review 85

Unbounce

MAY 1, 2021

This practice will define your audience in more detail than a high-level persona. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. Demographic segmentation is marketing segmentation based on demographics.

Scale 133

Scale Technical Review Education Advertising 133

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 85

Social Media Data SaaS Scale 85

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. For example, you can gather email subscribers from social media by posting your best gated content as ads. You aim to use social media in a way that directly impacts revenue. They Have a High Level of Expertise. Boost Sales.

Social Media 145

Social Media Advertising Branding B2B 145

Unbounce

OCTOBER 14, 2021

If only there was something similar for doing all those time-consuming marketing tasks…. Marketing Needs to be Faster, Easier, and More Effective. How we think about marketing is similar to those childhood memories of washing cars. It’s time you run your marketing through conversion intelligence. Wait—there is.

AI Search 132

AI Search AI Marketing Social Media 132

User Pilot

APRIL 13, 2022

The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. The most valuable types of data to track are email click tracking, link click tracking, and UX click tracking. Email click tracking. Email-marketing-analytics.

Engagement 90

Engagement Underperforming Technical Team SaaS User Experience 90

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members.

Business 139

Business Artificial Intelligence Social Media AI 139

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. That’s because the results of an organic campaign tend to snowball. But it’s not so simple.

Social Media 145

Social Media Software Review Branding Engagement 145

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 95

Payments Payment Methods Marketplace as a Service Payment Services 95

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Retention 92

Retention Strategy Marketing SaaS 92

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

MARCH 9, 2021

Having the ability to find and convert high-quality leads is what keeps these brands successful. Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. Why do lead scores matter? Accurate Buyer Personas.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Scale 118

Scale Advertising Branding Strategy 118

Unbounce

SEPTEMBER 16, 2021

So, yeah—businesses bid high numbers to play. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JANUARY 21, 2022

Enter your email below for the latest SaaStr updates. However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 210

Scale SMB Enterprise Sales Hiring 210

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Stick with what you know.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Totango

APRIL 1, 2021

We have received multiple leadership awards from G2 across several categories, including Customer Success, Product Analytics, Customer Journey Analytics, Experience Management, Data Visualization, Customer Data Platforms, Business Intelligence, and Email Marketing. G2 and Heinz Marketing ). Testimonial Engine). 3D Cart ).

Leadership 79

Leadership Systems Review Software Review SMB 79

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Engagement figures are exceptionally high on the platform.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

SEPTEMBER 18, 2020

But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. Why Would You Need to Find Someone’s Email Address? The problem is, most marketers are doing it wrong.

Business 136

Business Sales Recruiting Social Media Technical Review 136

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. Generic sales emails are just as bad. Email management platforms. Let’s get started, shall we?

Social Media 107

Social Media Technical Review Sales Underperforming Technical Team 107

User Pilot

AUGUST 2, 2023

This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Identify disengaged customers and proactively engage them using email marketing. For example, to get users to activate faster , you might A/B test the impact of delayed email confirmation.

Engagement 80

Engagement Strategy SaaS Customer Lifetime Value 80

The Angel VC

DECEMBER 27, 2016

As you’re getting bigger and bigger it will become extremely difficult to maintain a high growth rate if you have to replace an ever-increasing amount of churn – unless you have an inherently viral product. Related posts (from this blog): Why (most) SaaS startups should aim for negative MRR churn How fast is fast enough?

SaaS 183

SaaS Artificial Intelligence AI User Experience 183

Neil Patel

SEPTEMBER 14, 2020

If you have separate departments for marketing, sales, IT, and customer service, you need more advanced functions than a business with five employees. Typically, CRM software helps with sales, marketing, IT, and customer service. Oftentimes, these are only available on high-tier plans. Business size. Advanced CRM features.

Software Review 144

Software Review Systems Review Software Healthcare 144

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns.

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. You can then build segments and create user personas.

Software Review 94

Software Review Social Media Underperforming Technical Team Interviewing 94

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 91

Strategy Marketing Scale Software Review 91

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business.

Consulting 87

Consulting Marketing Sales Hiring Social Media 87

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like. Send over 250,000 emails across 15+ campaigns each month.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. A good campaign will get a lot of people to take action and convert.

Sales Hiring 108

Sales Hiring Technical Review User Experience Software Review 108

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

User Pilot

JULY 20, 2023

Re-engage inactive cohorts with customer retention emails. Churn impact your bottom line directly and can happen voluntarily when a user intentionally cancels their subscription or involuntarily when a customer can’t continue to use your service for reasons that are partially or entirely out of their control.

Churn 84

Churn SaaS Payments Payment Solutions Payments 84