Subscription Flow

MARCH 12, 2024

Paystack guarantees fast, dependable, and secure transactions by means of an intuitive interface and strong security protocols, thereby cultivating trust between customers and merchants. In section one of the blog, we will be focusing on understanding how does Paystack work in Nigeria? But you probably already knew that, right?

Merchant Services 83

Merchant Services Payment Services Payment Methods Payment Features 83

User Pilot

MAY 16, 2023

Looking to implement the top customer engagement trends in 2023 for your SaaS business? This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends. TL; DR Customer engagement refers to the active interaction between customers and products.

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

SaaStr

DECEMBER 30, 2022

Not all products are made for enterprise customers. The best way to achieve product-market fit is to study your audience as early as possible and comprehensively overview customer segments in your niche. Examine the potential customer segments, their buying patterns, and external triggers that compel your customers to take action.

Scale 187

Scale Scaling Revenue Enterprise 187

User Pilot

JANUARY 17, 2023

A frictionless customer experience ensures your customers stay with you for a long time. But it requires dedication and consistency to achieve a frictionless experience for your users. How to create a seamless customer experience : Identify customer touchpoints.

B2B 98

B2B User Experience Onboarding Customer Lifetime Value 98

SaaStr

JANUARY 24, 2022

We had to bifurcate both existing customers and owned accounts, but we also had to decide on a trigger for when, in that product flow, something qualified as a PQL. What did we learn from this experience? . Reassure your team that a PLG approach can be additive, and not a harbinger of customers circumventing sales entirely.

Scale 279

Scale B2C Enterprise Acquisition 279

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! It gets even better.

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

Totango

NOVEMBER 27, 2023

We know that sales and customer success (CS) teams must work together to drive revenue growth and expansion. However, as the focus on retention and expansion to drive growth has become more pertinent, the role of CS has also sharpened to focusing more on driving and ensuring customer value.

Revenue 71

Revenue Sales Customer Success Churn 71

SaaStr

FEBRUARY 10, 2022

Awareness : In the early days, we met developers where they lived: blogs, social media, GitHub, et cetera. And now, most recently, we have also offered a frictionless way to share our product, with our cloud’s perpetual free tier service. But what steps do they take to reach escape velocity? Pro Tips for Modern Cloud Infrastructure.

Cloud 183

Cloud Venture Capital Social Media Technology 183

User Pilot

APRIL 20, 2023

Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. Your job is to help move your customers smoothly from one stage to the next. Turns customers into advocates: User adoption is all about value realization. Making up just 2.5%

Customer Lifetime Value 95

Customer Lifetime Value Onboarding Retention Innovation 95

User Pilot

JANUARY 31, 2023

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.

Onboarding 98

Onboarding Underperforming Technical Team Software Review Technical Review 98

Blulogix

FEBRUARY 22, 2024

This blog post delves into why these elements are indispensable for digital service providers aiming to thrive in today’s market. Enhanced Customer Experience: Provides a unified view of customer interactions, facilitating personalized and efficient service delivery.

SaaS 52

SaaS B2B Operational efficiency. Pricing 52

User Pilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Personalized experiences are becoming standard in the SaaS world. Users are demanding more cohesive experiences in the form of omnichannel experiences. Proactive support is the key to winning over customers.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. This creates a multiple effect because you cross-sell to their customer base. You have to prove yourself and bring them customers.

AWS 197

AWS Scale Sales Hiring Marketing 197

User Pilot

JUNE 12, 2023

TL;DR User onboarding is the process of educating customers about how to experience value from your product as quickly as possible. Make sure to gather feedback as you go and use what you learn to test and improve the experience. You want to avoid too many steps to create a frictionless experience.

Onboarding 97

Onboarding SaaS Education Engagement 97

User Pilot

APRIL 28, 2023

Implementing a product adoption framework can help you slash your churn rate and prevent people from leaving your product, transform your customers into your best marketing tool, and boost expansion revenue. An adoption framework sets out a strategy to move customers smoothly through the process. Six key steps in the adoption process.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Innovation Underperforming Technical Team 98

User Pilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. In this article, we’re going to unpack a repeatable framework for you to analyze user tasks to create successful user experiences. Let’s get straight into it!

User Experience 97

User Experience Interviewing Onboarding SaaS 97

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 109

B2B B2C Technical Review Systems Review 109

SaaStr

DECEMBER 1, 2021

Takeaway #1: Software Buying is Happening Faster and Becoming More Frictionless. It is a critical tool to market to your customers.”. With the context of peer reviews as an essential piece of the purchase decision, it’s a shame to learn that there is a lack of credible, customer-led content that ultimately holds back buyers.

Software Review 229

Software Review SMB Enterprise Software 229

User Pilot

NOVEMBER 28, 2022

In this article, we’ll show you: What customer churn is and why it matters. 6 strategies to improve your churn rate and retain more of your customer base. Customer churn occurs when customers cancel their subscription to a product or service. There are four main reasons why customers churn.

Churn 98

Churn Software Review SaaS User Experience 98

User Pilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? First, signup should be as fast, smooth, and as frictionless as possible. Then let’s get started!

Onboarding 98

Onboarding Customer Success Scale Strategy 98

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Onboarding Matters by Donna Weber links successful customer onboarding to retention by offering a comprehensive six-stage process. Looking to level up your user onboarding knowledge with onboarding books? But where do you begin?

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

User Pilot

JUNE 6, 2023

And, how to analyze product usage data to enhance the product experience. While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Various kinds of analyses that can benefit your processes.

Data 88

Data User Experience Churn Retention 88

User Pilot

JANUARY 8, 2020

It’s something we encourage all of our customers to do. One of our customers, Stripo Email, have used this to great effect. That’s pretty much as frictionless as you can get. This way users learn by doing, and can experience the value first-hand. Moment as soon as possible. Because that Aha!

Marketing 90

Marketing Onboarding Engagement Management 90

User Pilot

APRIL 26, 2023

Why is it important to analyze customer data? Because it’s one of the best ways to improve customer retention and grow faster in SaaS. In this article, we cover: What customer behavior analysis is and why it’s important. 6 ways to collect and analyze customer data. What is customer data analysis?

Data 98

Data Data Analysis Software Review SaaS 98

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

SaaS Payments 97

SaaS Payments Strategy Payment Solutions SaaS 97

User Pilot

MAY 23, 2023

The rise of AI is grabbing headlines across the globe at the moment and the world of customer experience is no less. In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. AI can greatly improve the customer experience.

Artificial Intelligence 98

Artificial Intelligence AI SaaS Payments Payment Solutions 98

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

SaaS Payments 91

SaaS Payments Strategy Payment Solutions SaaS 91

User Pilot

MARCH 1, 2022

There are multiple channels and tactics you can implement to engage with customers and bring them back. why segmentation and good customer service are key drivers of user engagement. User segmentation , win-back emails , and active customer support are good proactive measures for targeting inactive users before they churn.

Engagement 98

Engagement SaaS Social Media Churn 98

FastSpring

JUNE 11, 2019

To help you accomplish this, we’re sharing a short list of helpful ebooks, webinars, podcasts, books, and blog posts to help you kick off your growth plan for 2019. Each month Practical Ecommerce features entrepreneurs and industry practitioners for their insights and experiences, both good and bad. How to reduce customer churn.

Payment Methods 76

Payment Methods Scale Payments Payment Services 76

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

User Pilot

JUNE 19, 2023

A user journey is a similar visual representation, but they’re usually far broader and encompass an entire experience. You can use user flow analysis to identify the fastest route to value (the happy path ), remove friction wherever your users encounter it, monitor behavior for each segment , and optimize the whole experience.

Onboarding 98

Onboarding User Experience Churn Engagement 98

SaaStr

SEPTEMBER 30, 2019

This is a huge advantage for SaaS companies looking to diversify recurring revenue streams in a way that also delights customers. CardConnect works with software companies of all sizes to create a streamlined customer experience through integrated payments. Payments can be facilitated on a mobile device in a variety of ways.

Mobile Payments 135

Mobile Payments SaaS Payments Payment Solutions Payments 135

User Pilot

JANUARY 23, 2023

Real-time personalization is what your users have come to expect from their customer experience. Everyone has their own goals and challenges, and they want their product experience to be tailored to what they need. TLDR; Real-time personalization involves using customer data to show relevant content at the moment.

Software Review 98

Software Review Onboarding Social Media Engagement 98

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. As Rico mentioned earlier, we’ve seen a big transition as well within our enterprise customer base.

Scale 189

Scale Marketplace as a Service Cloud SaaS Payments 189

User Pilot

MAY 30, 2023

When it comes to customer experience survey best practices you have to consider the timing, placement, wording, and the right audience segments, among other things. In this article, we’ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of customer feedback.

Social Media 98

Social Media Scale Artificial Intelligence AI 98

Totango

OCTOBER 27, 2021

There are a number of reasons why a customer may ghost you. Fortunately, there are some steps you can take to help you re-engage with disengaged customers as well as some measures you can take to help prevent client ghosting altogether. . What to Do When a Customer Ghosts You. Whatever the reason, being ghosted hurts.

Customer Success 92

Customer Success Engagement Communication Metrics 92

User Pilot

MARCH 15, 2023

The three main data types for tracking user activity include in-app product interactions, user activity across the customer journey, and in-app user behavior flow data. Monitor user activity across the customer journey to see how users reach milestones, such as achieving activation. Another way to track user activity is with heatmaps.

Onboarding 98

Onboarding User Experience Engagement Software 98