SaaStr

MAY 20, 2025

DAU/MAU (Daily Active Users/Monthly Active Users) : This measures product stickiness and engagement. While its not a direct financial metric, its a leading indicator of retention and upsell potential. A high DAU/MAU ratio shows that users find your product essential. Its a key driver of NRR and overall growth.

Metrics 257

Metrics Scale SaaS Churn 257

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  Publish LinkedIn posts or blogs around the areas of expertise you’re looking to highlight.   Love writing?

Social Media 115

Social Media Business Leadership Sales Hiring 115

SaaStr

MARCH 16, 2025

The best candidates will find these tasks engaging, and itll save you hours of wasted meetings. And dont underestimate the power of PRpodcasts, blog posts, and events can make a big difference in attracting talent. Use Screening Filters Create simple tests to weed out unqualified candidates before the first interview.

Software Review 159

Software Review Interviewing Engineering Startup 159

Buffer Resources

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. 💡 Execute : Here's a template to connect your Notion account to Buffer.

Social Media 111

Social Media Systems Review AI Strategy 111

Buffer Resources

OCTOBER 1, 2024

Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links. But now, it's much easier to get your followers to click directly to a new blog post — or any evergreen content, for that matter.

Social Media 115

Social Media Branding Engagement Trends 115

Predictable Revenue

FEBRUARY 5, 2025

Retention and engagement lead to conversions. The post Gamifying Engagement & Conversions with Angelo Ferro appeared first on Predictable Revenue. This has been proven in mobile gaming and applies to e-commerce, too.

Engagement 130

Engagement Mobile Retention Revenue 130

Dubb

FEBRUARY 28, 2025

Video is one of the most powerful ways to make your The post Why Converting Text to Video is the Ultimate Engagement Strategy appeared first on Dubb Blog. Whether youre trying to reach new customers, educate your audience, or improve conversions, video can be the game-changer you need.

Engagement 52

Engagement Strategy Education AI 52

SaaStr

JANUARY 29, 2022

Times have changed in the almost 10 years the SaaStr blog has been around! While the blog keeps growing and is the hub of the SaaStr community, it’s now just one spoke: Our podcast gets 100,000+ downloads. Far more folks find our content on social media than directly from our blog. But a lot of engagement and energy.

Social Media 289

Social Media AI Search Scaling Engagement 289

SaaStr

DECEMBER 31, 2022

So 2022 marked SaaStr’s 10th anniversary, from our first blog posts in August and September 2012. It also marked our first year with 1,000,000+ years of our blog, up 16% from last year: Now, SaaStr has changed a lot over the years. But thanks in large part to the magic of SEO and our newsletter, the SaaStr Blog continues to grow.

Engagement 277

Engagement SaaS 277

SaaStr

DECEMBER 11, 2024

Founder-Driven AI Innovation Seema Amble, Partner at Andreessen Horowitz shared that something they’re seeing across their portfolio of founders, especially the ones launching an AI product or a standalone product is boost their founder-level engagement on the human side of AI.

AI Search 290

AI Search AI Artificial Intelligence B2B 290

SaaStr

NOVEMBER 28, 2022

But when I pulled up our data from the past few months above, I had one big takeaway: we put too much energy into Twitter and LinkedIn, and not enough into Blogs and especially building our core list and email. But Twitter and LinkedIn, despite very high engagement and over 400,000 total followers, is growing the slowest at 10%.

B2B 297

B2B Engagement Data Marketing 297

Buffer Resources

SEPTEMBER 11, 2024

“My LinkedIn followers seem to engage with longer-form content that delivers as much upfront value as possible,” says Senior Design Engineer, David Luhr. ” David sees his LinkedIn posts as zero-click content , even if the content originated as a blog post or video. tends to get the most engagement.

Social Media 128

Social Media Entertainment Education Branding 128

SaaStr

MARCH 15, 2025

He made some good choices: “There are a lot of great SaaStr posts that have resonated over the years, but a few stand out as all-time favorites based on engagement and impact. It’s live on SaaStr.com itself and you can also access it here and talk to AI Jason about any of 1000s and 1000s of B2B, sales, SaaS, VC, etc.

Sales Hiring 261

Sales Hiring AI Scale Compensation 261

SaaStr

MAY 1, 2025

If youre pre-revenue, focus on user growth, engagement, or other leading indicators. Reference a tweet, blog post, or investment Ive made thats relevant to your pitch. Share your best metrics. VCs love numbers. Include your ARR, growth rate, customer count, churn rate, or any other metric that shows traction. Really Personalize it.

Scale 159

Scale Startup Investment Scaling 159

SaaStr

MAY 25, 2024

As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. The developers they hire into CS are engaging as peers with customers and people using the product. One of the partners had an idea; you can see the origin email for Cloudinary below. That’s huge!

Scale 316

Scale Sales Hiring SaaS Payments Development 316

SaaStr

FEBRUARY 1, 2025

But you can engage them as part of it. The #1 think high performing reps hate is change. They can react very strongly to when their job gets even just 15%-20% harder. Because they have it dialed in. You can’t stop change. Rather than learn about it in an email. They help them achieve their goals.

Sales 255

Sales Engagement Marketing 255

Buffer Resources

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  This can help you find influencers already engaged with topics relevant to your brand. Of course, verify the authenticity of influencers' followers and engagement.

Social Media 111

Social Media Compensation Technical Review Branding 111

Buffer Resources

JULY 25, 2024

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement.

Social Media 119

Social Media Engagement Metrics Strategy 119

SaaStr

OCTOBER 30, 2023

They generate awareness, the user gets more engaged in the product, etc. But with flywheels, you add an extra step where you take the most engaged users and turn them into champions for you. You want blog posts that are interactive and valuable to people. Someone liking your blog post doesn’t count. Hire those people.

Scale 277

Scale Scaling AI Search Social Media 277

User Pilot

OCTOBER 19, 2024

With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. Include visual elements Screenshots, GIFs, videos, and diagrams can make your release notes more engaging and understandable. Chameleon announces release changes with a blog post.

Social Media 105

Social Media Communication Engagement Software 105

SaaStr

DECEMBER 20, 2024

Spend the time to talk about where how you want to operate together. “That’s expensive, but optimal.

Sales Hiring 263

Sales Hiring Scale Underperforming Technical Team Sales 263

SaaStr

MARCH 27, 2025

Is Sales Engagement Back? Gong has seen re-accelerating at $300m ARR as it has built out more of platform, even as it was hurt in 2022-2023 by vendor consolidation. It got broader, and benefitted once it did as others were cut instead of them. Gong Crosses $300,000,000 in ARR.

Technical Review 275

Technical Review SaaS AI B2B 275

SaaStr

MAY 10, 2025

Use metrics like product usage, NPS, and engagement to identify risks early. Founders are often surprised how many customers buy … and never go live at all. Truly Proactive Account Management Dont just wait for customers to churnmonitor account health daily. Build workflows to address issues before they escalate.

Sales Hiring 235

Sales Hiring Customer Success Scale Retention 235

SaaStr

JULY 22, 2022

How do I engage my customers? And with all the regulation with GDPR…and IDFA…people are really trying to find new channels to engage customers at that same level of efficiency.”. You can find Mutiny’s takeaways, not only from this session, but from the whole conference, on their blog. The Future of Marketing in 2022.

B2C 289

B2C Scale Marketing Sales Hiring 289

SaaStr

JANUARY 26, 2025

This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text.

Technical Review 267

Technical Review Payment Solutions Scale Payment Services 267

SaaStr

MAY 16, 2025

Serious investors stay engaged and responsive. Ghosting or Poor Communication : If they go silent after initial interest or are hard to pin down for meetings, its often a sign theyre not serious.

Investment 173

Investment Startup Communication Engagement 173

SaaStr

APRIL 28, 2025

Even with strong engagement, there are subtle signs that a customer might churn. These shifts can lead to reevaluations of tools and vendors, even if engagement is high. Usage Plateauing : Even if engagement is good, if usage isnt growing or expanding into new teams, it can signal that the customer isnt seeing enough incremental value.

Churn 159

Churn Leadership Engagement Retention 159

SaaStr

SEPTEMBER 13, 2020

Something that ahead of time shows they have a brain, are engaged, and might want the job. Do that extra podcast, that extra event, that extra blog post, that extra press interview. A written critique of your product for a product hire. Thoughts on what would work well in the sales process for a sales rep. At least, as necessary.

Sales Recruiting 363

Sales Recruiting Sales Hiring Interviewing Scale 363

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    Plus, posting and engaging often can turn into a content flywheel of sorts.

Branding 125

Branding Social Media B2C Engagement 125

SaaStr

JANUARY 17, 2025

So there’s a lot of risk associated with engaging AI and using it.

AI 264

AI Cybersecurity User Experience Scaling 264

Buffer Resources

SEPTEMBER 4, 2024

We do this by bringing our expertise through teaching webinars, writing blogs , and sharing content with our partners on photo organization topics.  We work hard to welcome every new member and encourage regular engagement. We started a Facebook group and regional groups that meet monthly on Zoom. People are wired for connection.

Education 109

Education Engagement Software Business 109

Buffer Resources

MAY 13, 2025

Engagement rate Engagement rate tells you how much your audience is interacting with your content — not just seeing it, but actively responding to it. Things like likes, comments, shares, or saves all count towards engagement rate. On the flip side, if engagement is low, that’s your cue to experiment.

Social Media 87

Social Media Metrics Branding Engagement 87

Payrix

APRIL 28, 2025

Software-led payments are a critical element of the user experience that can be curated with a digital-approach to add value, deepen user engagement, and accelerate the growth of platforms. Discover how.

Merchant Services 113

Merchant Services Payment Services Payment Solutions Payments 113

Buffer Resources

AUGUST 26, 2024

Chop up long-form content into threads Written a great blog post or newsletter ? Ask engaging questions Engaging your target audience with thought-provoking questions is a clever, lightweight way to boost engagement and gather useful information for your content, work, or life. Photo post ideas 14.

Social Media 115

Social Media Trends Branding Engagement 115

SaaStr

JANUARY 23, 2025

You need to: Engage with procurement early – don’t treat them as a rubber stamp Build relationships with 20+ key accounts in year one Get executive sponsorship on both sides Never negotiate price with the business buyer Document clear ROI and business cases Remember: The actual buyer is often not the end user.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

SaaStr

MARCH 24, 2021

Sponsored blog post brought to you by Zendesk for Startups. Qualified startups in SaaStr can get Zendesk customer support, engagement, and sales CRM tools free for 6 months. Ensure that your sales process and stages are suited to how your sales team operates and what your needs are for tracking your business. Look to the future.

Sales Hiring 321

Sales Hiring Startup Sales Outsourced Development 321

SaaStr

AUGUST 19, 2023

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Software 245

Software Business Social Media Government 245