Unbounce

JANUARY 13, 2022

Users can now opt out of tracking across apps—heck, they’re invited to—which means you’ll be missing out on a lot of data to retarget your prospects. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022. Image courtesy of Apple.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

How To Buy Saas

MAY 18, 2022

What is Double Opt-In ? A double opt-in is a technique used by companies to improve their email deliverability as well as their email subscription list. In a Single Opt-In system, subscribers give their emails through a form or survey, and then they are added to the mailing list. When to use Double Opt-In ?

Social Media 52

Social Media Branding Subscription Payment Features 52

Tom Tunguz

AUGUST 18, 2013

Poor : only one subscriber, double-opt in. Feedburner’s subscriber metrics of this blog swing by 50% or more. Social media must be pared with a blogging platform of some kind. About 1500 subscribe to this blog by RSS, but I think that number will dwindle with time. Measurement. Poor : only one subscriber.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

User Pilot

MARCH 27, 2023

Allowing you to double down on the functional elements and spot improvement opportunities. In SaaS, your customer’s opinions and experiences determine your success. With NPS surveys , you can gauge your customer’s overall sentiment and identify improvement areas. But when is the right time to send a Net Promoter Score survey?

SaaS 87

SaaS Onboarding Customer Support Customer Success 87

User Pilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. Let’s get started! What is in-app messaging?

Engagement 84

Engagement Customer Lifetime Value SaaS Onboarding 84

GetUplift

SEPTEMBER 27, 2021

Markin Blog, 2020 ). Markin Blog, 2020 ). . Markin Blog, 2020 )). This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. Turns out, the probability of an existing customer making a purchase is about 60-70 percent. In fact, companies lose $1.6

Retention 89

Retention Strategy Sales Social Media 89

Baremetrics

NOVEMBER 2, 2020

Although they may be able to do so by reaching out to your sales department, watching a demo or reading a blog post, you’re putting extra work on your prospects. That is, let’s say a new user is disappointed by their “starter” plan when they should have opted for the “startup” option. Small, medium, large. Tall, grande, venti.

Pricing 98

Pricing Scale Enterprise Startup 98

Sales Hacker

JULY 15, 2019

Speaking of responses, you can double your reply rate by personalizing your emails. What they found was that advanced personalization earned a 17% reply rate, more than double the 7% reply rate for emails with no personalization. Sharing a blog post. Unless, that is, you learn how to write cold emails that actually convert.

Forecasting 92

Forecasting Branding Social Media Sales 92

OPEXEngine

OCTOBER 5, 2021

At a time when most of Intuit’s revenue came from software like QuickBooks, sold in stores, Intuit doubled down on cloud services, data security, and delivering a consistent user experience on a range of platforms, laying the groundwork for its current business model based on SaaS versions of TurboTax and QuickBooks.

Software Review 52

Software Review DevOps as a Service Software Underperforming Technical Team 52

User Pilot

OCTOBER 2, 2019

A lot of SaaS companies opt for product tours simply because they’re easier. As we’re about to see from these 5 examples of interactive walkthroughs, engaging your users from the start is essential. In this article, we’re going to take a deep dive into 5 products that get their onboarding right. with the product. They learn by doing.

Onboarding 74

Onboarding Engagement Startup SaaS 74

Neil Patel

MARCH 16, 2021

Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email.

Marketing 133

Marketing Subscription Payment Features Branding 133

User Pilot

JUNE 30, 2021

There are four main types of free trials: Opt-in and Opt-out Unlimited free trial and Limited free trial, ranging from 7 to 60 days depending on the product. Opt-in free trials only require an email and then users have to enter their credit card details to purchase the product before their free trial ends. Table of Contents.

Benchmarks 98

Benchmarks SaaS B2C Software Review 98

Neil Patel

APRIL 22, 2021

In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. At QuickSprout, I promised to help my readers “double their traffic in 30 days.” But, it’s a different ball game today.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

SaaStr

JUNE 10, 2020

Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.

Travel 181

Travel Marketing Scale Outsourcing Services 181

Stax

JANUARY 15, 2024

Swipe fees have doubled in a decade and increased by 20% since 2022. Learn More Understanding Credit Card Surcharging Surcharging is when you charge a fee on transactions where customers opt for credit card payments. Are you struggling with resource constraints caused by soaring credit card processing costs? No surprise there.

Payment Services 88

Payment Services Merchant Services Payment Methods Payment Solutions 88

Neil Patel

MARCH 31, 2020

Check out this new blog post, [subject of the blog post] [URL]. An example would be… “Check out this new blog post on doubling your SEO traffic [URL]”. When I send out text message alerts for new posts, it usually increases the traffic to that blog post by another 4%. Yelp was also similar. Email templates.

Social Media 145

Social Media Marketing Sales Communication 145

Neil Patel

DECEMBER 18, 2018

Within your blog, link to your cornerstone content within your sidebar on every page. And I literally mean every page of your blog. Email marketing is something that most blogs and sites leverage. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email.

Sales Hiring 111

Sales Hiring Sales Mobile Branding 111

SaaStr

DECEMBER 16, 2019

You must be willing to take up to 3 meetings, 15-minute onsite meetings with participating sponsors which we will help coordinate as a double opt-in process so the meetings are valuable for both you and the other participants. In 2020 we’re going where no tech conference has gone before. If you are a CTO or CIO, APPLY HERE.

Cloud 133

Cloud Scale CTO Innovation 133

SaaStr

JANUARY 28, 2020

Jason : We wanted to do an experiment this year of, what if we just brought back some of our most popular speakers from the past, the greatest of all time. So, we’ve got three of them here. Aaron’s going to talk about what in a few minutes? Aaron : The playbook for reigniting growth. Jason : All right. Aaron : 2016. Jason : 2016.

Sales Hiring 209

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 209

Unbounce

JULY 2, 2019

Do you offer a discount as an opt-in on your website? Before they got the answers, they had to fill out an opt-in form asking for their name, email, and number. This shouldn’t be the case. We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales. Let’s dive in.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Baremetrics

MARCH 21, 2018

Opt-in to a lead magnet, request a demo, purchase, or upgrade). Should somebody who just showed up from Google and has read one blog post of yours be treated the same as someone who’s been on your list for months? If they’re already a customer, get them to consider upgrading to your annual plan the next time you email them a blog post.

Scale 91

Scale Software Review Construction SaaS 91

GetUplift

JANUARY 26, 2020

What would you do to get 4000 new subscribers who want what you’ve got? Who are genuinely interested in your content. Who open your emails and forward them to friends and colleagues. At GetUplift, it all starts with the lead magnet. . To be honest, I’m not a huge fan of the term “lead magnet.” . It sounds deceptive. . The misleading lead magnet.

Social Media 130

Social Media Travel Sales Hiring Benchmarks 130

Unbounce

MAY 1, 2019

Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. These can then be supported by blog content published elsewhere, and you can build the sales funnel with nurturing in mind. There’s certainly nuance here. You might even use both.)

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

JANUARY 16, 2023

The ability to measure feature adoption metrics can help you identify the most relevant features for your users and double down on promoting a new feature that has a low adoption rate. As such, building out a well-optimized feature adoption funnel should be a top priority regardless of the number of users you currently have.

Software Review 86

Software Review Onboarding Metrics Churn 86

User Pilot

JULY 20, 2023

CopyAI: generate social media posts, emails, blog titles, landing page copy etc. SurferSEO: AI-generated blogs, SEO optimized. The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. Grammarly: fix typos and grammar but also rephrase your content using AI.

Artificial Intelligence 83

Artificial Intelligence AI Search AI Software Review 83

Neil Patel

MARCH 9, 2021

Instead, they’ll usually opt-into a form, first. But because the conversion rate is 2% instead of 1%, you’re able to double revenue. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend. That’s the wrong approach.

Advertising 125

Advertising Travel Benchmarks Pricing 125

User Pilot

MAY 16, 2023

For instance, you might find that version A of a landing page has double the conversion rate of version B. Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth.

Strategy 72

Strategy Marketing SaaS Onboarding 72

Neil Patel

JUNE 22, 2021

In under a year, Mailshake acquired 5,321 email opt-ins for its masterclass. Segmentation is crucial for one simple reason: some of your blog readers aren’t buyers, but others are. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? They want information. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

ProfitWell

AUGUST 29, 2019

Compiled from a study of 10,342 blog posts across hundreds of SaaS companies. Pricing strategy is less concerned with your customers than it is with the competitiveness of your product in the market. Even with original products that have value, you will almost certainly have competition in the market. Unsurprisingly, the terms are related.

Pricing 40

Pricing Scale Software Review Subscription 40

SaaStr

AUGUST 8, 2019

Agnes Bazin: So, doctors basically sit in single or double or three people, maximum 10, practice. The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei B.: This is the doctor side.

Sales Recruiting 109

Sales Recruiting SMB Scale Sales Hiring 109

SaaStr

AUGUST 8, 2019

Agnes Bazin: So, doctors basically sit in single or double or three people, maximum 10, practice. The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei B.: This is the doctor side.

Sales Recruiting 108

Sales Recruiting SMB Scale Sales Hiring 108

Sales Hacker

SEPTEMBER 2, 2019

Today, it’s about asking someone to sponsor a blog post or email. Any activity that stimulates interest in a product/service and attracts potential customers for the purpose of filling the sales pipeline. Lead generation is the crucial first step in the sales process. The Foundation: Overcoming Attention Overload. But have no fear.

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82

How To Buy Saas

JANUARY 18, 2024

Users can either opt for a public account or a private account. Top 14 Twitter/X Alternatives You Should Go For in 2024 Alternatives Free Plan/Trial Starting Price Ratings Threads Free Free Bulk msg/autoresponder/chatbot and more. Mastodon Free $24 per month for 100 users Pay per msg. Bluesky Free Needs Invitation code to join 4.3/5

Payments 40

Payments Branding Payment Methods Social Media 40

Outseta

OCTOBER 30, 2020

By Geoff Roberts · 20 min read. It’s late at night and you’re in your local subway station, ready to catch the final Red Line train home. The train is late per usual, and the station is quiet and dim—only a handful of other passengers are waiting on the platform. Suddenly, one of the few walks up another passenger, stabs them, then flees the scene.

Leadership 62

Leadership Branding Business AWS 62