User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Collect and analyze customer feedback.

Retention 90

Retention Strategy Marketing SaaS 90

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 93

Metrics Customer Lifetime Value Retention Onboarding 93

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Acquisition 92

Acquisition Retention Churn Metrics 92

User Pilot

JULY 27, 2023

Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer. In large companies, the CSM also oversees other customer success roles. Account Managers: They serve as the lead point of contact for all customer account management matters.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Categories of customer analytics.

Metrics 88

Metrics Customer Lifetime Value Data Analysis Engagement 88

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. The higher the retention rate, the better. What is customer retention rate?

Retention 93

Retention Customer Lifetime Value Churn Metrics 93

User Pilot

MAY 17, 2021

Product Marketing KPIs vs Product Marketing OKRs. Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Acquisition stage metrics (KPIs) to track. Measuring product marketing success – Retention stage metrics (KPIs) to track.

Product Marketing 94

Product Marketing Metrics Customer Lifetime Value Marketing 94

User Pilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 84

Product Marketing Management Marketing Customer Lifetime Value 84

Intercom, Inc.

MARCH 9, 2022

We iterate, fight for adoption, and keep pushing for maximum impact for our customers and our business. We strive to deliver outcomes as well as outputs to drive real results for our customers. We work to ensure that what happens because of things we ship delivers tangible value to our customers.

Metrics 152

Metrics Acquisition Revenue Churn 152

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Unlike both funnels above, the conversion funnel runs through the entirety of the customer’s life cycle. Likewise, how you optimize for success will differ from one stage to another.

SaaS 71

SaaS Sales Funnel Customer Lifetime Value Acquisition 71

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn. Want to reduce customer churn?

SaaS Payments 91

SaaS Payments Churn Underperforming Technical Team Payment Methods 91

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

InsightSquared

JULY 17, 2019

It’s a saying you hear a lot: Your most important customer is the one you already have. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. A lot of sales teams focus on net retention and customer acquisition cost (CAC). Lifetime Value.

Scale 94

Scale Customer Lifetime Value Acquisition Education 94

SaaStr

DECEMBER 17, 2019

But the top new pieces of content in 2019 were: Top Blog Posts. Zoom is growing faster with SMB customers than anyone else before. There are many reasons, but crazy net retention is a big one. How many of us are creating new categories, vs. rebooting existing ones? Why Your Cost of Sales Generally Doubles As You Scale.

Scale 135

Scale SMB Cloud Acquisition 135

User Pilot

NOVEMBER 28, 2022

In this article, we’ll show you: What customer churn is and why it matters. 6 strategies to improve your churn rate and retain more of your customer base. Customer churn occurs when customers cancel their subscription to a product or service. There are four main reasons why customers churn.

Churn 90

Churn Software Review SaaS User Experience 90

User Pilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain.

Strategy 80

Strategy Marketing SaaS Customer Lifetime Value 80

User Pilot

MAY 14, 2023

Custom events Userpilot custom events. The two highest plans, Pro and Premier, have custom pricing. Here’s what it offers: User segmentation Funnel analysis Event tracking, including custom events. Heatmaps Userpilot heatmap. Funnel analysis (coming soon) Goal tracking Userpilot goal tracking. Heap pricing.

SaaS 90

SaaS Scale Social Media Pricing 90

User Pilot

MAY 17, 2023

Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth. Collecting feedback is essential to improve product experience because it helps you understand customer needs and user expectations. However, they differ in scope.

Customer Lifetime Value 84

Customer Lifetime Value User Experience Onboarding Scale 84

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. The main downsides are high support costs and low conversion rates of 5 %. Freemium customers have access to limited functionality. They have to upgrade to a paid plan.

Strategy 77

Strategy SaaS Onboarding Marketplace as a Service 77

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. The choice depends on the aspect of the customer journey you’re focusing on, your role, and your goals.

Data 61

Data User Experience Churn Retention 61

User Pilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Investment 75

Investment Banking Social Media Customer Lifetime Value 75

Baremetrics

AUGUST 17, 2020

What features do your most active customers use? What’s my average customer LTV? I won’t dive into it here, but we also have some add-on products you can use to get analytics for customers who cancel , and even failed charges. How much does Baremetrics cost? How much does Google Analytics cost? Try Baremetrics.

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

Totango

AUGUST 21, 2020

An enterprise cannot survive without satisfied customers to support it. This has always been true, but never has it been more true than in the era of customer-centricity that we now live in. Investing in, and effectively managing, customer success is vital to ensuring the long-term stability and growth of your enterprise.

Customer Success 78

Customer Success Sales Hiring Scale Enterprise 78

User Pilot

MAY 3, 2023

Marketing analytics is primarily focused on external data and metrics related to customer acquisition. There are many options out there on the market, but Userpilot is a powerful platform offering the perfect balance of features (analytics, in-app communication, and customer feedback) at an attractive price. Reduce friction.

Software 67

Software Management User Experience Metrics 67

OPEXEngine

DECEMBER 7, 2021

The pricing model, which leads to increases or decreases in revenue based on how much customers engage with a service, has been gaining on the more traditional subscription model as the main way SaaS companies make money. Only a little more than a quarter of companies’ enterprise customers pay on a usage basis. Pricing model growth.

Subscription 52

Subscription Payment Features Pricing SaaS 52

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 85

Customer Lifetime Value Sales Funnel Onboarding Acquisition 85

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. Business to Consumer (B2C). Enterprise. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. You may not be an expert, but you are at least familiar with the idea that your customers are only with you for a finite period of time. That means achieving any essence of “growth” requires replacing lost customers faster than the rate at which they churn.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

FEBRUARY 9, 2023

The goal of product optimization in SaaS is to create a product that effectively addresses customer pain points and provides a smooth user experience , translating into increased adoption , customer loyalty , and overall product success. Build vs buy: do you need a tool? Who is going to take part?

Management 83

Management Sales Recruiting User Experience Customer Lifetime Value 83

User Pilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle! See how Userpilot can help.

Onboarding 92

Onboarding Customer Success Scale Strategy 92

OpenView Labs

MARCH 30, 2020

Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms—customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV) and lifetime value (LTV), just to name a few. The problem is that there are dozens of metrics that can fall under the KPI umbrella.

Benchmarks 54

Benchmarks Technical Review Churn Scale 54

Casey Accidental

JANUARY 2, 2018

This blog post was adapted from a presentation I did recently. The best way to get that data for most businesses is to measure retention. Once you have a key metric and a designated frequency, you can graph a retention curve or a cohort curve. Product-market fit is retention that allows for sustained growth.

Underperforming Technical Team 111

Underperforming Technical Team Scale Retention Engineering 111

Chargify

SEPTEMBER 10, 2019

While the math portion may be simple, tying revenue to reps and accurately tracking revenue performance over time is anything but simple—especially in a fast-paced segment like SaaS where any given rep could be selling different price points, billing frequencies, and even billing models like fixed-price vs. metered-usage. .

Payments 61

Payments SaaS Payments Scale Compensation 61

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort?

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

SaaStr

JANUARY 5, 2023

They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Looking back vs. looking forward. Are you filling the top of the funnel cost-effectively? Employee Retention. Customer Health. Gross Retention. Are customers churning? Are customers churning?

Sales Hiring 44

Sales Hiring Acquisition Forecasting Outsourced Development 44

Chart Mogul

JANUARY 8, 2019

Guest blogger and ChartMogul friend, Kristen DeCosta from Churn Buster, discusses some of the lesser-known reasons companies lose customers and what to do about it. She is dedicated to educating companies and founders on the importance of customer retention and the dangers of ignoring churn of all types. . That’s awesome!

Payment Solutions 68

Payment Solutions Payments SaaS Payments Payment Services 68