SaaStr

SEPTEMBER 12, 2023

I think this is some pretty helpful reading here, a good slice of some of the most tactical insights: Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. Your Customer Success Team. Hire Early.

Sales Hiring 228

Sales Hiring Technical Advisors Compensation Outsourced Development 228

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Cloud 244

Cloud Payments Software Review Payment Solutions 244

SaaStr

NOVEMBER 21, 2022

Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Delight customers.

Payments 188

Payments Payment Methods Embedded Payments Scale 188

Totango

JANUARY 10, 2024

Our leadership team embraces a culture of ‘listen and learn,’ redefining how we share and act on customer insights. Waystar’s VP of Client Success, Madhavi Bezwada, shared her views on the importance of a listen-and-learn culture as a means to drive customer satisfaction, retention, and growth. So, how did they do it?

Payment Services 93

Payment Services Payments Leadership Healthcare 93

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 88

Strategy Marketing Social Media AI Search 88

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. “Are you attracting and engaging the right customers? Are you attracting and engaging the right customers?

Strategy 118

Strategy Retention Churn Acquisition 118

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 259

Scale Sales Hiring Sales Marketing 259

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 93

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 93

SaaStr

FEBRUARY 14, 2024

The landscape of customer success has been evolving rapidly. So much so that we seem to be releasing new content on customer success just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency.

Customer Success 232

Customer Success Sales Hiring Scale AI 232

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. Retention is the new acquisition.

Customer Success 95

Customer Success Generative AI Scale AI 95

SaaStr

MARCH 9, 2022

Sometimes, it takes innovative thinking to pull more revenue out of a current customer base or business model. As Clayton says, “Basically, whatever you can do capture more of the value derived and willingness to pay from different segments of customers you’re going after, the more you can maximize revenue.”. Dive Deeper or Go Broader.

Revenue 243

Revenue Sales Hiring Leadership Scale 243

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Strategy 97

Strategy Sales Customer Lifetime Value Retention 97

User Pilot

MAY 26, 2024

What are marketing funnels ? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Marketing funnels help guide prospects through the sales process, streamline customer journeys, and improve decision-making processes.

Marketing 52

Marketing Software Review Systems Review B2B 52

SaaStr

MARCH 15, 2024

If you want a place to host your videos without giving away customer information to TikTok, Google, or Meta, Vimeo is a good option. But broadly, Vimeo allows companies more control, which is a big part of their marketing pillar. Customer acquisition. Vimeo Has Several ICPs, but Are Marketers the Core One? It’s a pain.

AI Search 226

AI Search SaaS Advertising Sales Hiring 226

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1: Prepare to showcase customer value.

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sales tactics like cold calls often have a low conversion rate.

Scale 95

Scale AI Search Social Media AI 95

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 85

Growth Marketing SaaS Payments Strategy Payment Methods 85

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. What is subscription marketing?

Subscription 120

Subscription Payment Features Strategy Payment Methods 120

SaaStr

NOVEMBER 14, 2023

What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market. Then, we moved to a more customer-friendly model with SaaS and subscription-based pricing. Who’s playing the role of Customer Success?

Compensation 161

Compensation Sales Azure AWS 161

SaaStr

DECEMBER 15, 2021

7:00 AM (50 MINS) – Acquiring SMB 10,000 Customers Solely from Data with Gorgias’ CEO Romain Lapeyre. 7:00 AM (40 MINS) – Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing and VP of Sales. All times are in Pacific Time. 7:00-8:00 AM PT.

Scale 226

Scale VP of Engineering Scaling SMB 226

User Pilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Let's dive in! What is the product-led growth strategy?

SaaS 78

SaaS Acquisition Onboarding Retention 78

SaaStr

MARCH 31, 2024

They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees. And so all the things that apply in building a product, you would never build a product without talking to customers. It will be awesome.” Unheard of.

Part-Time CTO 258

Part-Time CTO CTO Hire CTO Coach CTO 258

User Pilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn?

Churn 52

Churn Retention Software Review Metrics 52

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Proactively addressing customer needs.

SaaS Payments 67

SaaS Payments Marketing Payment Solutions SaaS 67

SaaStr

DECEMBER 11, 2021

You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. We focused on the benefits for our customers, on reducing friction for them and their processes, and we’ve always had a freemium, viral adoption. Key takeaways.

Scale 241

Scale Cloud Scaling Interviewing 241

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

SaaStr

DECEMBER 5, 2022

Lever #1: Tactical retention. Hooking in new customers is exciting, but customer retention is where your business will make money. In SaaS, retention is usually driven by recurring revenue, cross-selling, and up-selling. better at retention. Some customer churn is unavoidable.

Payments 130

Payments SaaS Payments Payment Solutions Venture Capital 130

Subscription Flow

JANUARY 30, 2024

SaaS renewal management’s primary goal is to increase customer retention and in turn, recurring revenue growth. To encourage your customers to renew their subscriptions at the end of their term, a number of procedures and tactics are involved in devising your B2B SaaS renewal strategy.

SaaS Payments 59

SaaS Payments B2B Strategy Payment Services 59

Blulogix

MARCH 8, 2024

This diversity requires a billing system capable of managing complicated account hierarchies and providing customized billing solutions to meet varied needs. Managing this product complexity efficiently is key to accurate billing and customer satisfaction. Product Complexity: B2B offerings are seldom one-size-fits-all.

B2B 52

B2B Subscription Payment Features Operational efficiency. 52

User Pilot

JUNE 19, 2023

Common conversion examples include visitor to trial, trial to paid, and freemium to paying customers. The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. According to Recurly , the average customer churn rate for SaaS is 4.79%.

Benchmarks 92

Benchmarks B2B SaaS Payments Payment Methods 92

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. For example, at the Retention stage, you could track the churn rate and CSAT.

Social Media 80

Social Media Sales Funnel Acquisition Retention 80

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Customer Success 89

Customer Success Strategy Customer Lifetime Value SaaS 89

SaaStr

JANUARY 31, 2023

For a company to invest strategically has several significant tactical advantages: Accelerating ecosystem activity and participation to better serve customers. The stickier and more convenient your product is to use along with the ecosystem, the more likely you will be to set up long-term retention.

Investment 209

Investment Startup Branding Acquisition 209

User Pilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. Book the demo to see how!

Scale 93

Scale Sales Software Review Retention 93

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. They want information.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145