SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign. SaaStr is turning 10! It was awesome.

Scale 296

Scale Sales Recruiting CTO Hire New CTO 296

SaaStr

APRIL 20, 2024

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. The Role of AI in Marketing AI can enhance the customer experience by allowing marketers to own more of the customer journey and provide real-time product demonstrations.

Sales Hiring 279

Sales Hiring Startup Marketing Technical Review 279

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

User Pilot

FEBRUARY 4, 2023

Using growth metrics helps you make better decisions that are data-driven, reduces churn, and improves customer experience, and it helps you identify high-value cohorts. Leverage growth analytics with Userpilot by using advanced segmentation tools to segment customers. Finally, act on that data to improve product adoption.

Acquisition 97

Acquisition Retention Churn Metrics 97

Neil Patel

SEPTEMBER 19, 2020

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. But with so many options to choose from, picking the best blogging platform can feel overwhelming. Customization capabilities.

Software Review 145

Software Review Social Media Government Branding 145

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? To start a successful business and get customers, all you really needed was a good idea and an internet connection. ” Your best marketer is your customer.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 97

Technical Review Management Leadership Systems Review 97

Chaotic Flow

JULY 21, 2015

In my own SaaS experience, be it scaling a sales and marketing team, consulting for SaaS startups or bootstrapping my agile marketing SaaS, Markodojo , I find myself returning to a common theme that always cuts through the complexity: SaaS customer alignment. Selling to everyone is one of the biggest causes of poor SaaS customer alignment.

Acquisition 133

Acquisition Scale SaaS Pricing 133

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

APRIL 26, 2022

It’s no secret that acquiring new customers is expensive. In fact, according to several sources, it can cost up to 7x or more to acquire a new customer than it does to retain an existing one. Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

Intercom, Inc.

OCTOBER 2, 2018

Over the past few years Intercom’s customer base has grown considerably beyond the startup and product-focused readership we initially focused on with Inside Intercom. Simultaneously, Intercom has introduced features for larger companies: our customer base now runs the full gamut from early stage startups to large established companies.

Sales Hiring 162

Sales Hiring Scale Social Media Content Marketing 162

CustomerSuccessBox

FEBRUARY 2, 2022

Customer Success (CS) and customer experience are often disregarded when firms merge, despite the fact that it is undoubtedly one of the most crucial components of any business. According to Gartner’s research, organizations of the future will compete mostly on customer experience.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

SaaStr

NOVEMBER 19, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: HubSpot and ZoomInfo: “Things Aren’t Getting Any Better … Yet” 5 Interesting Learnings From ZoomInfo at ~$1.3 Each week, we round up our most popular content so you can catch up on anything you may have missed.

AI 169

AI Acquisition Startup Strategy 169

SaaStr

NOVEMBER 12, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings From ZoomInfo at ~$1.3 The Proven Customer Acquisition Strategies Behind Toast’s Record Breaking Growth with Toast’s CRO 3. Gartner: Software Spend Will Grow 13.8% Top Podcasts This Week: 1.

ChatGPT 169

ChatGPT Compensation AI Acquisition 169

SaaStr

NOVEMBER 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: When The Team Revolts 80% of IPOs Since 2020 Are “Broken” What Are Public SaaS Companies Taken Private At? Each week, we round up our most popular content so you can catch up on anything you may have missed.

Sales Hiring 214

Sales Hiring AI Startup Acquisition 214

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022!

Customer Success 52

Customer Success Scale Technical Review AI Search 52

ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Factors influencing a customer acquisition strategy.

Acquisition 70

Acquisition Retention Churn Pricing 70

SaaStr

APRIL 13, 2024

First, bear in mind acquisitions are relatively rare. The vast majority of startups will never get one acquisition offer, let alone a good one. They assemble a list of companies they should pay attention to based on media, events, and customer and partner conversations. Dear SaaStr: How Do You Build a Real Exit Strategy?

Strategy 278

Strategy Acquisition Startup Engineering 278

SaaStr

NOVEMBER 5, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? The Proven Customer Acquisition Strategies Behind Toast’s Record Breaking Growth with Toast’s CRO 2.

ChatGPT 152

ChatGPT Scale Compensation AI 152

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. Non-GAAP operating margins are now +17%.

Scale 325

Scale Banking Acquisition Cloud 325

SaaStr

APRIL 24, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. The Private Equity Math of 1+1=3 in SaaS Acquisitions. 10 Rules for Defining Churn with SVP of Customer Success & Retention at Solarwinds, Andrea Webb, and SVP of Commercial Strategy & Operations at ForgeRock, Tim Willey.

Sales Hiring 285

Sales Hiring Revenue Scale SMB 285

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Software Review 245

Software Review Technical Review Acquisition Scale 245

SaaStr

MAY 25, 2023

And it reminded me of a stretch when over 6 months or so, I met with a series of entrepreneurs that turned down pretty attractive acquisition offers, relatively early in their lifecycle: SaaS Co. #1 Every Big Tech company has a budget for sub-$100m acquisitions. Some are for “tuck-in” acquisition to fill feature gaps.

Acquisition 361

Acquisition Venture Capital Generative AI Scale 361

SaaStr

FEBRUARY 22, 2024

The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. The team has true empathy for their customers and strong technical skills. #2. We’ve experienced every stage of growth, we’ve gone through our own acquisitions, and we’ve been on all sides of the aisle.

Innovation 264

Innovation Wireless Acquisition Technology 264

OPEXEngine

JANUARY 27, 2021

How COVID-19 has affected Customer Acquisition Cost Calculations. This post focuses on Customer Acquisition Cost (CAC) calculations: what should be in it and what should NOT be in it, and how the pandemic may have changed your calculation. Items to Review for Customer Acquisition Cost Calculation.

Systems Review 52

Systems Review Acquisition SaaS Payments Payment Services 52

SaaStr

FEBRUARY 20, 2023

You can literally do almost nothing but make your customers happy and usually you will still grow. Underestimated: Just how expensive the incremental customer gets beyond your core, highest velocity ICP. And realistically, cut off any potential M&A acquisitions deals for even hundreds of millions of dollars. What do I mean?

Acquisition 320

Acquisition Startup Business Model SaaS 320

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

NOVEMBER 21, 2022

The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Finding your ICP starts with broad strokes, finding a few customers, and talking to prospects. Delight customers. Tip #3: Scale with customer-centric innovation. .

Payments 205

Payments Payment Methods Embedded Payments Scale 205

User Pilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. INSPIRED: How to create tech products customers love INSPIRED: How to create tech products customers love. If you still want to explore his ideas, his blog posts are not to be missed.

Management 100

Management Underperforming Technical Team Innovation Generative AI 100

SaaStr

MARCH 29, 2024

So the other day a CEO reached out to me about advice on an acquisition. They wanted to do three things: Enter a space they had no product or customers in today; and Add on at least $10m of extra revenue for the year; and Not add too much to their burn rate.

Pricing 264

Pricing Scale Startup Acquisition 264

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

AUGUST 31, 2023

How I Took Our Team’s Sequencing From 2-3% Reply Rates to 18-26% with Katie Penner, Head of Sales Development Strategy & Enablement Sendoso How Sales Can Use PLG to Accelerate Customer Acquisition and Expansion with Abhyuday “Uday” Chakravarthi, Founder & CEO of Clinch, Ex-Head of Product, Growth #4.

Venture Capital 240

Venture Capital Acquisition AI Innovation 240

SaaStr

APRIL 17, 2024

The Journey of Selling Your Startup Harry was the co-founder and CEO of Periscope Data, which raised a seed round before finding customers, yet didn’t run out of money before becoming an overnight success 3-4 years later. Build trust, which is essential during an acquisition. Google’s acquisition of YouTube was awesome.

Underperforming Technical Team 169

Underperforming Technical Team Data Development Team Review Technical Review 169

SaaStr

MARCH 27, 2024

New customers are still growing 23% a year, even at 200,000+ Customers and $2.4 So many SaaS companies just run out of new customers by $100m ARR or so. New customer count slows to the teens, or even lower. They now have 205,000 customers and are still growing new customer count by 23% a year! #2.

Scale 263

Scale Cloud Scaling Pricing 263

SaaStr

APRIL 4, 2023

You’ll probably have a smaller lifetime customer value and customer budget for acquisition. You’ll be able to spend more because the lifetime customer value could be in the millions. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target.

Scale 240

Scale Strategy Scaling Outbound Sales Team 240

SaaStr

JULY 19, 2023

How long is the onboarding cycle for a new customer? Step Three: Map Your GTM to Your Acquisition Funnel The next thing to think about is how the go-to-market organization maps to the customer acquisition funnel. Leverage your happy customers. Reward your customers for their advocacy and evangelism.

Revenue 230

Revenue Acquisition Technical Review Systems Review 230