SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. But maybe set quotas in the first year or two that are practical, and just keep the lights on. Those companies are way, way too big. Yes, Box is SaaS.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. More than 70% of SaaS companies are increasing their spending on AI, according to studies.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. SaaS companies’ success is largely dependent on their use of subscription billing.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

User Pilot

APRIL 10, 2024

Here are 8 knowledge base creation best practices that can help you create deep connections with your customers: Include multiple types and formats of resources. Create granular content. Group content into modules and categories. Personalize the knowledge base content based on user segment.

Software Review 103

Software Review AI Search SaaS Technical Review 103

SaaStr

JUNE 26, 2023

Ok we’re in full swing for 2023 SaaStr Annual now that Europa is behind us and it’s going to be out biggest, best Annual ever! It’s back again in the SF Bay Area Sep 6-8 again on our sprawling 40+ Acre, 10+ Stage campus.

Enterprise 274

Enterprise Customer Success Product Marketing Startup 274

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. TL;DR User behavior trends are not the same as consumer behavior trends.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Next, decide which content to prioritize.

SaaS Payments 98

SaaS Payments Outsourcing Services Payment Solutions Payment Services 98

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. Best practices for effective customer acquisition and product-led growth.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In practice, quitting is the only thing. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. In practice, high churn is the only thing. Part of my job when I invest in a start-up is to get folks excited about the company.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. What you need to do instead is leverage more content and intent data. During Workshop Wednesday , held every Wednesday at 10 a.m., Red is a no-go.

Point of Sale 245

Point of Sale Forecasting Technical Review SMB 245

SaaStr

NOVEMBER 8, 2021

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. Full Session YouTube. Full YouTube Session.

Scale 305

Scale Cloud Forecasting Pricing 305

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. In practice, all 3 often overlap.

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why are SaaS companies embracing it? The B2B playbook is changing. What is it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

ChurnZero

DECEMBER 29, 2020

So, here’s our greatest hits compilation of our top content, milestones, and happenings from 2020. Top 10 Blog Posts from 2020. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. Some of us slowed down. Some of us sped up. Roll the tape back.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Then, we’ll walk you through a list of nine of the best customer success communities you can join in 2022 and what each of them has to offer. What Is a Customer Success Community?

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

SaaStr

NOVEMBER 16, 2022

Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. He had come from a failed SaaS company and was mid-pack at best.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Sales Recruiting 126

Sales Recruiting Sales Hiring Scale Social Media 126

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Monetization.

Technical Review 241

Technical Review Technical Advisors Scale Compensation 241

SaaStr

MAY 27, 2021

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles.

Sales Hiring 173

Sales Hiring Scale Venture Capital Sales 173

SaaStr

JULY 29, 2021

“SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We Vaccine requirements for all in-person attendees. About SaaStr.

Scale 250

Scale Cloud Government B2B 250

Intercom, Inc.

APRIL 30, 2020

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. In times like these, we could all use friends, supporters, collaborators. Example sales one pager. Reach a bigger audience.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 102

SaaS Payments Management Customer Lifetime Value SaaS 102

ChurnZero

MAY 4, 2023

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

User Pilot

JULY 11, 2023

The problem is, the average video content tends to be mediocre and lacking in insightful information. You’d need to spend a lot of time finding good content creators if you just decided to learn about CX and customer engagement. Ramli John’s best practices on user onboarding. Malewicz’s take on mobile onboarding screens.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Table of Contents. Create gated content 2. of businesses struggle with lead generation. Host an event 5.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? So, how can you use AI copywriting tools in your marketing efforts? What is the Best AI Copywriter? AI copywriting is content generated by machine-learning software. It then uses that knowledge to generate new content on a set topic.

AI Search 145

AI Search Artificial Intelligence AI CTO 145

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. However, our interest goes beyond the current state of SaaS in Latin America.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service. Customer success.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

SaaStr

NOVEMBER 18, 2020

I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here ) and just been awestruck by how much better than me they are as founders, and how much better they’ve done quantitatively. But … the market sets salaries. That can be very powerful.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing Pricing Headcount Engagement 177