SaaStr

DECEMBER 8, 2022

Business leaders don’t have the advantage of building on the knowledge people already have about a product, and they’re not coming in with an alternative to something already in existence. . Identity is essential when making something awesome and convincing other people of your awesomeness. . Set The Bar Low. Because they won’t. .

Sales Hiring 218

Sales Hiring Sales Compensation Branding 218

SaaStr

FEBRUARY 4, 2022

She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast. Your job is to communicate the CEO’s vision.

Scaling 203

Scaling Marketing Management Branding 203

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. Meanwhile, when successful startups face a challenge or growth goal, execs don’t ask, “Who?” Think nonprofits and Silicon Valley startups have nothing in common? Think again.

Technical Review 106

Technical Review Startup Social Media Marketing 106

Buffer Resources

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. And this might be where your next monetization idea comes from.

Payments 93

Payments Payment Methods Marketplace as a Service Payment Services 93

SaaStr

MAY 31, 2021

Patrick Collision, CEO and co-founder of mammothly successful Stripe, a while back put together a list of things to do from age 10 to 20 to be a successful entrepreneur. In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had.

Sales Recruiting 320

Sales Recruiting Sales Hiring Scale Branding 320

Sales Hacker

NOVEMBER 10, 2023

While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. In tandem with the sustained efforts in product excellence fostering long-term loyalty, are there supplementary ways to build customer loyalty – more quickly?

VP of Engineering 93

VP of Engineering Scale Outsourced Development AI 93

SaaStr

APRIL 20, 2022

“Success is the sum of small efforts repeated day in and day out.” Alice Katwan , SVP at Twilio , discusses how you can build a high-retention sales team while being remote. Leverage your network: Reach out to your network and ask your team to do the same. Invest in your team’s development.

Sales Hiring 213

Sales Hiring Scale Retention Sales 213

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222

Branding Scale Technical Review Scaling 222

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Buffer Resources

MARCH 29, 2023

Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. Since then, she’s worked with several brands and charges up to $125 for one video. These are traditionally organic content made without any incentive by a brand’s audience. What is UGC?

Payment Methods 98

Payment Methods Outsourcing Services Social Media Payment Services 98

ChurnZero

AUGUST 6, 2021

Ranked as one of the top emerging jobs by LinkedIn , you’ll find no shortage of Customer Success careers across SaaS and other markets. Demand for this role only continues to climb as Customer Success becomes an indispensable part of how organizations retain and expand recurring revenue. . Customer Success Podcasts.

Customer Success 98

Customer Success Sales Hiring Interviewing Churn 98

Buffer Resources

JANUARY 18, 2024

" Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following.  Private browsing: Access to public, semi-private, or private mode to keep your identity hidden while browsing other profiles.

Technical Review 102

Technical Review Systems Review Sales Recruiting AI Search 102

Buffer Resources

JUNE 22, 2023

That course allowed her to pivot into a sales role in the tech industry, serving as the foundation for her entrepreneurial career. Embrace authenticity in your content No one can share your story like you. She has since gone on to speak on panels, host workshops, and launch The PostGrad Playbook.

Social Media 89

Social Media Payments Payment Methods Technical Review 89

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Totango

JANUARY 19, 2022

Whether you’ve worked in the customer success industry for a while or you’ve recently decided that this is the career path for you, searching for Customer Success Manager jobs can be intimidating – especially if you don’t know where to start. Top Skills Needed for All Customer Success Manager Jobs.

Customer Success 102

Customer Success Management Sales Hiring Interviewing 102

Buffer Resources

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. For the most successful creators, longevity hinges on more than just creativity and engagement. This consistency can help to build a loyal audience who know what to expect from the creator's content.

Systems Review 102

Systems Review Social Media Technical Review Scale 102

Buffer Resources

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. This is your street credibility and personal brand all rolled into one. What’s the true ROI? The ROI is insane.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Tom Tunguz

APRIL 2, 2013

There are two schools of thought on blogging frequency: high frequency vs high quality. At this point, it’s unclear to me which is better for building an audience because both work. At this point, it’s unclear to me which is better for building an audience because both work. Each camp has its exemplars of success.

Social Media 100

Social Media AWS Construction Metrics 100

Intercom, Inc.

APRIL 22, 2021

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. And while it’s true we’ve done a lot of work towards advancing the careers of individual contributors, there’s still a long way to go.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Neil Patel

APRIL 7, 2021

Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. How do you build your reputation and become recognized in your niche? Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Leadership 116

Leadership Marketing Social Media Branding 116

Buffer Resources

NOVEMBER 7, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. So, she quit her full-time job to build a freelance writing business. Her growth path, however, has been pretty uncommon.

Scale 109

Scale Scaling Payment Solutions Payment Services 109

Buffer Resources

APRIL 3, 2023

Dre, also known as Time of Dre , is a content creator and social media coach who specializes in helping others improve their personal branding and create income streams through their online presence. 📱 This interview was already published in our newsletter, so to get your hands on these before anyone else, subscribe here !

Social Media 85

Social Media ChatGPT Branding Interviewing 85

Intercom, Inc.

OCTOBER 5, 2022

Each person on your team has different needs, responds to feedback in different ways and evolves in different trajectories – and management should always reflect that. When should you empower and coach your team vs give them specific instructions on what needs to be done? What does good, actionable feedback look like?

Leadership 118

Leadership Part-Time VPE Management Underperforming Technical Team 118

Neil Patel

MARCH 25, 2023

When I started my career in search engine optimization, I was 16 years old. Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. Crazy Tactic #1: TwitThis What’s one thing that every blog has? So, what is black hat SEO, exactly?

Software Review 119

Software Review Social Media Engineering Strategy 119

Buffer Resources

JANUARY 18, 2024

" Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following.  Private browsing: Access to public, semi-private, or private mode to keep your identity hidden while browsing other profiles.

Technical Review 61

Technical Review Systems Review Sales Recruiting AI Search 61

Intercom, Inc.

OCTOBER 3, 2019

On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. You don’t immediately shove the main course in your guests’ faces. You have a very interesting personal background.

Onboarding 143

Onboarding Sales Hiring Churn Consulting 143

Neil Patel

FEBRUARY 26, 2021

Therefore, it makes perfect sense to build a website on WordPress. Creating a website may seem scary if you aren’t a “techie“ type of person, but trust me when I tell you that times have changed. In this guide, I’ll tell you how to build a WordPress site in under 60 minutes. Your Two-Minute Cheat Sheet.

Marketplace as a Service 129

Marketplace as a Service Underperforming Technical Team Subscription Payment Features 129

SaaStr

NOVEMBER 11, 2022

Audience Member 1: What’s been your biggest lesson from SaaStr the last two days? But as time went on, we shared lessons, what best practices were in customer success and revenue retention and all these things are, right. The 60 is probably where your core plan should be. That’s how you build your core model.

Outsourcing Services 186

Outsourcing Services Banking CTO Hire New CTO 186

ChurnZero

AUGUST 6, 2021

Ranked as one of the top emerging jobs by LinkedIn , you’ll find no shortage of Customer Success careers across SaaS and other markets. Demand for this role only continues to climb as Customer Success becomes an indispensable part of how organizations retain and expand recurring revenue. Customer Success Podcasts.

Customer Success 52

Customer Success Sales Hiring Interviewing Churn 52

Neil Patel

SEPTEMBER 12, 2020

And no, it’s not choosing the right partner or career. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. And to build a great site, you need a great web builder. Get building!

Payment Methods 145

Payment Methods Technical Review Software Review Systems Review 145

Buffer Resources

JULY 24, 2023

In this article, we’ll dive into the TikTok algorithm and how you can work with it to enhance your visibility and engagement on the platform. User interactions : Who your audience follows and engages with can influence the content they see. Add captions to your videos and sprinkle in relevant keywords.

Social Media 79

Social Media Trends Engagement Branding 79

Intercom, Inc.

JANUARY 27, 2022

You can message us on Twitter or record a voice memo on your phone and send it to us on podcast@intercom.com. You can follow on iTunes , Spotify , or grab the RSS feed in your player of choice. We wanted to do an episode about the amazing women who build Intercom. Niamh is a Brand Editor here at Intercom.

Engineering 138

Engineering Underperforming Technical Team CTO Management 138

Buffer Resources

JUNE 2, 2023

📱 Check out Sophie’s Instagram and Twitter Could you introduce yourself, share what you do at Buffer, and tell us about your background? My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage. I’d been familiar with Buffer for quite a while due to my career in marketing.

Travel 86

Travel Systems Review Growth Marketing Social Media 86

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. 73% of adults in the U.S 20 Great YouTube Video Ideas.

Travel 141

Travel Interviewing Advertising Branding 141

SaaStr

NOVEMBER 16, 2020

So taking us off, how did you make your way into the world of startups and how did you come to be CEO in UserTesting today? Andy MacMillan: I started my career in tech actually as a developer. 395: Andy MacMillan is the CEO @ UserTesting, the company that provides real-time feedback, from real customers, wherever you work.

Sales Hiring 196

Sales Hiring Scale Leadership Sales Enablement 196

InsightSquared

MARCH 8, 2019

A career in sales isn’t for everyone, though. Over the past 16 months, I’ve worked really hard to build a brand for myself amongst my colleagues as a go-getter, team player, and someone who will spend an unlimited amount of time trying to overcome whatever challenges stand in front of me. Personal Accountability.

Underperforming Technical Team 106

Underperforming Technical Team Sales Sales Enablement Engagement 106

Intercom, Inc.

FEBRUARY 25, 2021

With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses. How to put the “customer” in “customer experience”.

Scale 211

Scale Consulting Interviewing Customer Support 211