SaaStr

JULY 29, 2021

SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history. For media inquiries or more information, contact media@saastrinc.com. .

Scale 258

Scale Cloud Government B2B 258

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Which growth strategy is right for your SaaS product?

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

MAY 27, 2021

Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles. A recent post by SaaStr Founder Jason Lemkin got me thinking more about this common blind spot for the founders of SaaS startups.

Sales Hiring 182

Sales Hiring Scale Venture Capital Sales 182

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 100

B2B Social Media Market Research Customer Success 100

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

Sales Recruiting 129

Sales Recruiting Sales Hiring Scale Social Media 129

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sponsor love: The ELG Conference.

Scale 94

Scale AI Search Social Media AI 94

Totango

MARCH 8, 2022

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. As customer success management has grown in importance for building SaaS customer loyalty , the number of customer success communities has grown. CS in Focus. Gain Grow Retain.

Customer Success 116

Customer Success Technical Review Social Media Underperforming Technical Team 116

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts.

B2B 83

B2B Scale SaaS Sales Enablement 83

Buffer Resources

JULY 11, 2023

Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. Not to mention, you’ll always be at the mercy of these centralized platforms. This is why I  launched a blog as my content headquarters. Million impressions.

Payments 69

Payments Social Media Systems Review AI Search 69

User Pilot

FEBRUARY 3, 2023

Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Perform social listening Keep an eye on public sources – customers often share their honest opinions about your brand on social media and review sites.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

ProfitWell

AUGUST 20, 2020

We've also got data from our B2B SaaS index + why you need to market like a media company. Make support available across multiple channels—email, text, live chat, social media.you name it. Get acquainted with a customer relation management platform. visit our blog here. Your B2B SaaS Index is creeping up.

Marketing 105

Marketing B2B Scale Customer Support 105

Sales Hacker

NOVEMBER 22, 2019

Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture. If they can’t tell you apart from your competitors, they see little value in a B2B relationship with you. Analytical platforms. Email management platforms. Use social media.

Social Media 108

Social Media Technical Review Sales Underperforming Technical Team 108

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product.

Engagement 77

Engagement Technical Review Software Review Enterprise 77

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. Then, we’ll consider how B2B customer service differs from customer success in a B2B context.

B2B 92

B2B Customer Success Technical Review B2C 92

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. So SaaS affiliate marketing partners have a huge audience to convince and convert. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Baremetrics

JANUARY 18, 2022

This is particularly useful for SaaS businesses without many brick-and-mortar assets. Leverage the Power of Social Media 4. Competitor blogs are your friend in this respect Analyze sales data by location for points of poor sales numbers Secondly, you need to understand global differences in cost of living and of working.

Payment Methods 98

Payment Methods Pricing Payment Services Social Media 98

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? .

Marketing 98

Marketing Social Media SaaS New CTO 98

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Totango

APRIL 30, 2021

Developing marketing content for blogs, social media and video platforms. Paid advertising for PPC, search engine marketing, social media and web retargeting. Your expenses can include the costs of: Salaries, commissions and benefits for marketing and sales team members. Web design and maintenance.

Acquisition 63

Acquisition Retention Social Media Advertising 63

CustomerSuccessBox

MAY 26, 2021

If you start looking online for a Customer Success Platform or a solution you’ll most likely come across a lot of discussion about “B2B SaaS, which might cause you to wonder if Customer Success software is only for Subscription-based, B2B companies. How does it help achieve growth in the SaaS economy?

Customer Success 52

Customer Success Business Social Media B2B 52

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

User Pilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. In the past few months, SaaS companies have been struggling with budgetary and staffing constraints caused by the broader economic uncertainty in the tech industry. As a result, efficiency has become a key priority for any SaaS company.

AI 98

AI Customer Success ChatGPT Management 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Contrary to blog posts, gated content is locked.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. In terms of velocity, our (rough) monthly schedule is as follows: Publish 3-4 blog posts per week. Publish up to 150 posts on our social media accounts per month. Publish 3-4 new Gallery entries per week.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. We’re continuing to try, however, as we know our ideal customers are on these platforms. Content marketing. Integrations.

B2B 40

B2B Business Social Media SaaS 40

Intercom, Inc.

APRIL 29, 2021

Striking that balance is of the utmost importance to Joei Chan , Director of Content at the e-learning platform 360Learning. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Reality show meets B2B. Don’t be afraid to try something different. Dee: I like it.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

MARCH 26, 2021

When we write a blog post or appear on a podcast , we’re presenting. Ever wondered why personal social media accounts get better engagement than brand accounts ? According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel.

Marketing 131

Marketing Branding Social Media Sales Funnel 131

FastSpring

AUGUST 15, 2019

Is your SaaS company dragging its heels on launching a retargeting campaign? Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. Let’s dive into what retargeting is, and how you can use it to supercharge conversions for your own SaaS business.

Sales Funnel 63

Sales Funnel SaaS Social Media B2B 63

User Pilot

MAY 18, 2023

Depending on your needs, you can create simple clickable prototypes in platforms like Figma or code from scratch. Here's how: Research and map out all touchpoints across customer journeys: Outline the SaaS journey stages : Awareness, Acquisition, Adoption, Renewal, Expansion, and Advocacy. But Userpilot has you covered.

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

Chart Mogul

FEBRUARY 4, 2020

Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. A solid promotional strategy could include: Multiple Social Media Posts. Each social post should have a clear and simple call-to-action: sign up for the webinar! Call-to-Action.

Marketing 69

Marketing Social Media B2B Onboarding 69

Hull

SEPTEMBER 1, 2020

This guest blog post was written by Aazar Shad, Head of Growth at Userpilot. On external platforms, like Facebook. But, how can you implement this on paid social and Facebook ads? Why should brands think about paid social for user adoption? How to segment your SaaS customer base. Here’s the harsh truth.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

Natalia Luneva

JUNE 2, 2021

I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in. Of course, we continue to use these recordings for social media assets, further discussion, etc. .

Scale 105

Scale SaaS compliance Education 105