Blulogix

DECEMBER 7, 2023

B2B Subscriptions in 2024: Embracing a Paradigm Shift with Usage-Based Pricing By BluLogix Team As the clock ticks towards 2024, a seismic shift is brewing in the B2B subscription landscape: the rise of usage-based pricing (UBP). No longer will rigid, one-size-fits-all plans and shadowy pricing structures hold sway.

B2B 52

B2B Subscription Payment Features Pricing 52

Blulogix

MARCH 8, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Unpacking Complexity in B2B Billing In the landscape of B2B commerce, billing complexity isn’t just a buzzword— it’s a significant barrier that companies must navigate to ensure success in the subscription economy.

B2B 52

B2B Subscription Payment Features Operational efficiency. 52

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 257

Scale Sales Hiring Scaling B2B 257

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Blulogix

DECEMBER 12, 2023

The Compelling Case for Change By BluLogix Team The B2B subscription landscape whispers of a transformative force – usage-based pricing (UBP). Gone are the days of one-size-fits-all plans and opaque pricing structures. A Competitive Edge Sharper than a Diamond Sabre: In a crowded market, differentiation is key.

Pricing 59

Pricing AI Search Subscription Payment Features 59

SaaStr

JANUARY 27, 2023

In particular, hiring for your sales team is critical in an uncertain economic outlook. Besides the founder’s passion and ambition, two more reasons that Flexport was able to get excellent talent early were: Founder-Market Fit: Is the founder uniquely qualified for their space? What sort of opportunity is there for business?

Sales Recruiting 190

Sales Recruiting Sales Hiring Scale Compensation 190

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Go-to market mechanisms don’t translate.

Scale 209

Scale SMB Enterprise Sales Hiring 209

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. Because marketers are cutting back.

AI Search 199

AI Search AI ChatGPT Software Review 199

SaaStr

AUGUST 26, 2022

Dresselhaus says, “I think it’s really important to understand that not every founder team should take seed funding because there are different models, there are also different expectations from investors, for example, for founders.” Do you strongly understand the market and how your company fits in? 3 Can I Raise Remotely?

Sales Funnel 202

Sales Funnel B2B Interviewing Investment 202

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Blulogix

FEBRUARY 21, 2024

By BluLogix Team Strategically Aligning Your Business Needs with the Ideal Platform In the vast sea of digital transformation, selecting the right monetization platform can feel like navigating through uncharted waters. allowing you to tailor your offerings to meet diverse customer needs and market demands.

Payment Features 52

Payment Features Underperforming Technical Team Operational efficiency. Technical Review 52

Blulogix

DECEMBER 14, 2023

Demystifying UBP: Models and Metrics – A Deep Dive into Your Pricing Playground By BluLogix Team Welcome, B2B pioneers, to the playground of UBP models and metrics! Competitive pricing: Set prices that are profitable for you while remaining competitive in the market. Striking Fear not, intrepid explorers!

Pricing 52

Pricing Metrics Subscription Payment Features 52

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. Take care of people on the team. So how do you grow this team to be successful?

Engineering 239

Engineering Part-Time VPE Scale B2C 239

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. Anchor your startup strategy in a specific sales and service team. 2020 – 2022: They changed the program structure and gave startups 100% off for six months.

Startup 213

Startup Scale SMB Venture Capital 213

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. A marketing book written in marketing copy style. For marketers. Let me get this off my chest: ABM is not B2B. ABM means account-based marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

Blulogix

JANUARY 1, 2024

The Ultimate Guide to Choosing a Subscription Billing Platform By BluLogix Team In today’s subscription-driven business landscape, selecting the right subscription billing platform can be a game-changer. It allows your finance team to focus on strategic tasks rather than routine data entry.

Payments 52

Payments Payment Features Subscription Payment Services 52

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. is necessary to assess your marketing team’s success.

B2B 97

B2B Marketing Sales Hiring Social Media 97

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. To get started with customer analysis, start by structuring your existing customer base. Gather insights about your customers from internal teams. What is customer analysis?

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. With a well-structured CRO program, you have the ability to: Improve the speed and quality of your website. What Is a CRO Program? Improve long-term revenue without long-term investments.

Sales Hiring 129

Sales Hiring Scale Education B2C 129

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. For your team, the goal is to share more information about your products without appearing overly promotional.

Sales Funnel 119

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 119

Neil Patel

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. At its core, lead scoring functions is a tool for marketers looking to qualify their leads accurately. Why do lead scores matter? Less Wasted Time and Money.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

OpenView Labs

MAY 27, 2020

In 2006, Brian Halligan and Dharmesh Shah founded HubSpot to help businesses “market to humans.” Traditional marketing was broken, they believed, so they set out to fix it. But instead of building a marketing funnel, they created a product funnel of traffic, free users and product qualified leads (PQLs).

B2B 52

B2B Acquisition Metrics Engineering 52

SaaStr

MAY 25, 2020

I think it would be a tremendous exercise to share these ideas with your team and see what folks think they should change / implement at your startup. “Make sure your team is enabled and empowered. Not only did they churn, but they caused a lot of issues and wasted time for our CS team, and tech support. B2B environment.

Sales Hiring 341

Sales Hiring Sales Outsourced Development Technical Review 341

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. There are two ad formats to choose from once you and your team set your campaign goals: display and search. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Incredo

NOVEMBER 21, 2019

Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. So SaaS affiliate marketing partners have a huge audience to convince and convert. 4) Software companies pay only when they get paid.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

ProfitWell

MAY 21, 2020

Plus, lots of launches happening this week as B2B SaaS forges ahead. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Content marketers have to stop thinking like content people.". about to see nearly 30 million blogs, and the entire world seeing roughly five times that. 7 day +1.12% | ??

B2B 52

B2B Content Marketing Subscription Payment Features 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Startup 178

Startup Sales SaaS Systems Review 178

Practical Advice on SaaS marketing

DECEMBER 5, 2015

But even so, a few persistent myths on how to market SaaS solutions still linger. Moreover, in many markets, most of of your competitors are also marketing SaaS solutions. That doesn’t usually happen all by itself, especially for B2B applications. But that doesn’t mean SaaS marketing can be done on the cheap.

Marketing 124

Marketing SaaS Social Media Business Model 124

Casey Accidental

JULY 30, 2018

As someone who majored in marketing in undergrad and has an MBA with a concentration in marketing, I receive a lot of career advice requests from up and coming marketers. Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. I’ll start with product marketing.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Why Should You Use Thought Leadership Marketing in Your Paid Ads?

Leadership 116

Leadership Marketing Social Media Branding 116

SaaStr

MARCH 31, 2020

Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. My focus is SaaS and my job is to create a defensible go-to market moat, right? And who is a more like marketing or business founder? They don’t see marketing as a way to compete.

Scale 132

Scale Scaling Sales Hiring Engineering 132