SaaStr

SEPTEMBER 1, 2023

119% NRR from SMBs Profitable, and only burned $15m net to date 130,000 total customers There’s not much to not love here! 130,000 Customers, So About $5,000 on Average A Year Per Customer. 50k+ customers are growing almost 100% a year now. #4. at this scale (!!) 110%+ NRR for 3+ Years.

Scale 246

Scale SMB Sales Hiring Interviewing 246

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 89

Acquisition Retention Customer Lifetime Value User Experience 89

User Pilot

JULY 13, 2023

Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average. Compound annual growth rates (CAGR) calculate the average annual growth of a company over a period. Find out potential friction by analyzing the customer journey stages with funnel analysis.

Metrics 93

Metrics Customer Lifetime Value Benchmarks Churn 93

SaaStr

DECEMBER 4, 2023

Churn increase due to greater scrutiny of costs Contract values declining More stakeholders involved in decision-making Capchase combined the study with their data set of thousands of SaaS companies and looked at what the best companies do to overcome these hurdles. The reality is you need to meet customers where they are.

SaaS Payments 237

SaaS Payments Payment Services Payments Payment Features 237

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs.

Retention 96

Retention Customer Lifetime Value Onboarding Acquisition 96

User Pilot

JULY 27, 2023

Average salary: $196,172/yr. Average salary: $191,286/yr. Average salary: $192,383/yr. Average salary: $151,254/yr. Average salary: $111,208/yr. Average salary: $100,340/yr. In large companies, the CSM also oversees other customer success roles. Average salary: $95,566/yr.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

SaaStr

AUGUST 7, 2023

CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer. Sometimes you can spend a lot on customers and have reasonable LTV, but that doesn’t tell you how fast you get the cash back you spent on marketing. If you grow 50%, add at least 25% new customers.

Metrics 208

Metrics SaaS Sales Hiring Finance 208

SaaStr

NOVEMBER 25, 2023

Create/ track a leaderboard so i f someone is below average in sales, it’s objective. If you think about the customer acquisition funnel, you have the top, middle, and bottom. O n the whole, every org has a customer funnel on one hand and employee resources on the other. Categorize people based on performance.

Sales Hiring 218

Sales Hiring Underperforming Technical Team Revenue Sales 218

User Pilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. The right metrics should align with the customer journey stages and goals, offer actionable insights, and track progress toward goals over time. You can also use a product metrics framework, ie.

Metrics 80

Metrics Customer Lifetime Value SaaS Acquisition 80

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Text marketing.

Acquisition 63

Acquisition Retention Social Media Advertising 63

User Pilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 91

Product Marketing Management Marketing Customer Lifetime Value 91

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). So what works (and doesn’t work) as a SaaS acquisition strategy? So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Metrics 97

Metrics Customer Lifetime Value Retention Onboarding 97

Subscription Flow

APRIL 18, 2024

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. These include discerning the frequency of usage and the details provided by customers during feedback.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

User Pilot

APRIL 23, 2023

Tracking these metrics helps you gain growth insights, track user engagement , and measure customer satisfaction. Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer.

Metrics 85

Metrics Customer Lifetime Value SaaS Scale 85

OPEXEngine

APRIL 26, 2022

It’s no secret that acquiring new customers is expensive. In fact, according to several sources, it can cost up to 7x or more to acquire a new customer than it does to retain an existing one. Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary.

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. One of the most important metrics is customer acquisition cost (CAC).

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

User Pilot

MAY 17, 2021

Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Acquisition stage metrics (KPIs) to track. Customer Journey KPIs to track: conversion rates and velocity metrics. Acquisition stage KPIs to track: CAC, Free Trial signups , or Demos booked.

Product Marketing 97

Product Marketing Metrics Customer Lifetime Value Marketing 97

Blulogix

JANUARY 5, 2024

Subscription Billing Definition: Subscription billing is a business model in which customers pay a recurring fee at regular intervals, typically monthly or annually, in exchange for access to a product or service. It’s the engine that drives revenue predictability and customer relationships. Subscription Billing 1.

Subscription 52

Subscription Payment Features Payment Services Payments 52

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 97

Retention Customer Lifetime Value Churn Metrics 97

Baremetrics

SEPTEMBER 26, 2021

Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? Most SaaS companies keep track of their customer acquisition cost (CAC) and customer lifetime value (LTV), but how about your CAC:LTV ratio or months to recover CAC? Average revenue per user (ARPU) iii.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

SaaStr

AUGUST 30, 2023

They have privacy, security, vendor transitions, and acquisition support. If that matches who you are as a customer and you fit that slice or segment of the market, that’s very valuable. This database has become its own product as a data solution for over 50 investors and customers. Zero cost of sale.

AI Search 213

AI Search AI ChatGPT Software Review 213

User Pilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Align your teams with clear communication channels like Slack.

Marketing 80

Marketing Customer Lifetime Value SaaS Advertising 80

Baremetrics

OCTOBER 26, 2021

One of the most important metrics is customer acquisition cost (CAC). CAC represents the total cost to onboard a new paying customer. It can include everything from your sales and marketing expenses per new customer to the per customer cost of running your free trial.

Payment Solutions 98

Payment Solutions Payments Payment Methods SaaS Payments 98

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Acquisition 96

Acquisition Retention Churn Metrics 96

User Pilot

MARCH 31, 2023

Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Types of customer analytics include descriptive, diagnostic, predictive, and prescriptive analytics.

Metrics 94

Metrics Customer Lifetime Value Data Analysis Engagement 94

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 91

Social Media Data SaaS Scale 91

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 97

Software Review Outsourcing Services SaaS Sales Hiring 97

Intercom, Inc.

APRIL 13, 2018

Upselling value to existing customers is key. On top of that, an existing customer already knows your flaws, and they have an opinion on whether or not you’re delivering. Rather than picking up the phone on a whim to see if your customer would be interested in a premium plan, leverage data from their account.

Scale 224

Scale SaaS Sales Sales Funnel 224

Unbounce

AUGUST 13, 2019

The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. For SaaS marketers, volume is the name of the game.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Blulogix

FEBRUARY 11, 2024

This blog post serves as your step-by-step guide to developing a Monetization Framework that aligns seamlessly with your business goals, ensuring agility, efficiency, and growth. Are you looking to enhance customer lifetime value, penetrate new markets, or transition to a subscription-based model?

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

SaaStr

OCTOBER 7, 2022

Despite the negativity, there are reasons to be optimistic about the market—particularly after Adobe’s Figma acquisition. What is your ICP (Ideal Customer Profile). Do your ideal customers love your product. Working on “land, expand and keep your customers” is more efficient than focusing on getting new ones.

Venture Capital 226

Venture Capital Marketing Startup Construction 226

User Pilot

JANUARY 31, 2023

Userpilot can help you track product launch success with in-app engagement tracking, customer segmentation , and real-time analytics. You need to generate interest and drive sales by creating awareness and buzz around the product launch, as early adopters are your key potential customers. Let’s see how you can do it.

Metrics 93

Metrics Scale Software Review Retention 93

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. The main downsides are high support costs and low conversion rates of 5 %. Freemium customers have access to limited functionality. What makes a successful freemium product?

Strategy 85

Strategy SaaS Onboarding Marketplace as a Service 85

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Unlike both funnels above, the conversion funnel runs through the entirety of the customer’s life cycle. Likewise, how you optimize for success will differ from one stage to another.

SaaS 78

SaaS Sales Funnel Customer Lifetime Value Acquisition 78

CustomerSuccessBox

AUGUST 31, 2021

Customer Success is the key to driving retention, renewals and thereby, increasing recurring revenue for the business. Although it’s upon the Customer Success team to drive retention, renewals, etc., Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. Rockefeller Jr.

Customer Success 52

Customer Success Customer Lifetime Value Churn Acquisition 52