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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. So get a step ahead. Image courtesy of Apple.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve never cared about factors like which day of the week is best to post.

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Enterprise SEO Strategy: Ultimate Guide

Neil Patel

One example of enterprise SEO at work is Hubspot. For example, you wouldn’t want to use the same SEO strategy for a small, local business selling software as you would for a huge corporation like Adobe, which can get millions of organic visitors for one product. Before I do, though, let’s start with a definition of enterprise SEO.

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

4) Software companies pay only when they get paid. Affiliate partners write and distribute copies, create videos or blog posts, introduce the software, direct users to software company’s landing page. 5) Besides finding answers to questions, you will have an opportunity to get inspired by 7 affiliate professionals.

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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . Get this exchange right, and you’ll be able to turn more of your fans and observers into full-fledged leads and customers. Tip #1 – Know Your Goal.

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10 Ways to Re-engage Inactive Users in SaaS and Boost User Engagement

User Pilot

Pro tip: Use segmentation to welcome back churned trial users. Pro tip: Use segmentation to welcome back churned trial users. Userpilot is the best tool for reaching out and communicating with users in-app. Get a demo and see how easy you can get started! One last chance—send a reminder and trigger FOMO.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve never cared about factors like which day of the week is best to post.