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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Four key insights for SaaS and CS leaders from the 2024 B2B SaaS Benchmarking Survey

ChurnZero

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. In turn, this necessitates more focus on customer retention strategies for long-term business sustainability.

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SaaS Capital Survey of 1,500 SaaS Companies: High NRR Startups Grow Twice as Fast

SaaStr

. “Higher growth is generally associated with higher retention and vice versa. The higher a company’s retention, the easier it is to grow, as the company doesn’t have to replace as much lost revenue. T he impact of retention is also cumulative as it repeats and expands on itself year after year. But the data is real.

Startup 270
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A Look Back at Q4 '23 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business. Is Software Rebounding?

Cloud 177
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Cohorts lead to Performance Benchmarks

OPEXEngine

In these discussions, lots of conventional wisdom is shared, backed up by “benchmarks” that came from an investor, a conference, or another industry source. That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way. Companies with an equivalent retention rate.

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Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

User Pilot

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. Ideally, the CAC should be around 1/3 or 1/4 of the LTV.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

GTM Composition Can Make or Break Profitability and Growth More specifically, Sapphire has seen that the percentage of investment made against quarter-carrying sellers has dropped in the last 6 years. So back in 2018, on average, what we were seeing was around 30% of Go-to-market investment going to quota-carrying sellers.