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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 111
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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. We are not like other banks.

Banking 223
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A Look Back at Q4 '23 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business. Is Software Rebounding?

Cloud 177
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A Look Back at Q3 '23 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business. Subscribe now Is Software Rebounding?

Cloud 177
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A Look Back at Q2 '23 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business.

Cloud 169
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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

Before joining Worldpay for Platforms, he was CRO at Chargebee, a subscription revenue management platform that manages billing subscriptions and payments for companies throughout the world. So, I think those are key, I think that investment will pay off, because now there’s such a big focus on that.

Payments 130
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A Look Back at Q4 '22 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business. Subscribe now When Will Macro Improve?

Cloud 161