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The PLG Trap : Lessons Learned from Oliver Jay, former CRO at Asana

Tom Tunguz

These are three of the lessons that stood out to me espcially managing the transition from product to sales-led growth (PLG -> SLG). Second, the PLG -> SLG (sales-led growth) transition has two parts. The first is the clear demand from customers seeking security & compliance features. First, revenue is fuel.

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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently. We are not like other banks.

Banking 221
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B2FI: Demystifying Software Sales Into Financial Institutions

Andreessen Horowitz

However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel. Keep in mind: this sales framework is not linear , and these steps should be taken in tandem, not sequentially.

Scale 110
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Ultimate Guide to Surcharges: What is a Surcharge and How Does It Work

Stax

Cost recovery, industry standards, regulatory compliance, and consumer sensitivity are key factors to consider when calculating surcharges. Companies, particularly those in the healthcare, transportation, and food industries, levy surcharges to meet these compliance standards. Regulatory Compliance. Minimum usage surcharge.

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Benchmarking Consumer and SaaS Companies' Path to IPO

Tom Tunguz

Consumer companies on the whole tend to grow faster and do so will less spending on sales and marketing, and research and development than SaaS companies. Amazingly enough, consumer companies are able to achieve these growth rates with less R&D spend and less Sales & Marketing spend than their SaaS counterparts.

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Sales Enablement Content: How to Give Reps What They Truly Need [Infographic]

Sales Hacker

As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal. 4 tips to optimize your sales engagement content.

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Rubrik: Benchmarking the S-1 Data

Clouded Judgement

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. We also sell to smaller customers through a high-velocity engagement model driven by our inside sales team.