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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114
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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Evaluate their strengths and weaknesses. The answer?

B2B 145
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Top Mobile Product Manager Job Roles (+Candidate Spotlight)

User Pilot

Want to advance your career in mobile product management or find top talent for your team? In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?

Mobile 52
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Social Logins: Is the Hype Justified?

Frontegg

Most user management providers today work with platforms like Amazon, LinkedIn, Github, Instagram, Apple, Reddit, and more. This coverage is allowing SaaS developers to create better user experiences and improved customer satisfaction. In a nutshell, the social login is a user-friendly Single Sign-On (SSO) variation.

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How to Properly Leverage Lead Scoring to Make More Money

Neil Patel

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. It also helps prospects feel more secure about their purchase and develops the business’ reputation as a customer support specialist. What is Lead Scoring?

Scale 123