Neil Patel

JUNE 17, 2025

Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. But they all center on celebrating loyal customers and giving them exclusive access to the company’s leadership team. Instead, it’s become a critical element for cost-effective growth.

Branding

User Pilot

APRIL 24, 2025

Someone who thrives in cross-functional environments and can influence senior leadership through data-driven insights. Experience in influencing senior leadership through data-driven insights. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery.

Payment Methods

SaaStr

FEBRUARY 9, 2025

Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023. In the B2C world, marketing IS sales – there are no sales reps, just marketing driving revenue. The retail category is massive, especially as more commerce moves online.

Sales Hiring

Buffer Resources

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media

Neil Patel

JUNE 25, 2025

Social media ads aren’t just for B2C brands, either. Highlight the following benefits of paid media to ensure corporate leadership is aligned: You get immediate visibility. This sponsored post is by McDonald’s and appears in relevant customers’ newsfeeds, enticing them to try their $8 Chicken McNugget Meal.

AI Search

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C buying committees are much smaller — often including just one decision-maker. In contrast, B2C sales cycles can take less than a day.

Social Media

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. That means your videos can show up in Google search results, pulling in organic traffic the same way blog posts do. Long-form = higher intent. On social, short-form wins. On YouTube, viewers are more open to depth.

B2B

User Pilot

FEBRUARY 24, 2025

A person without a formal leadership title. B2B Product Managers with no B2C experience. Skills AI/ML integration, product strategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution. A person comfortable with data operations for ML AI projects. Who would be a BAD fit for this job?

Technical Advisors

SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Organize AMA sessions with the leadership.

Development Team Review

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C

SaaStr

AUGUST 10, 2022

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity.

Sales Hiring

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C

SaaStr

JANUARY 9, 2023

Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Encourage your employees and top executives to create thought leadership content, particularly on LinkedIn, to help push themselves and the business forward.

Social Media

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. However, the expectations for leadership are quite different from that of management. When founders are starting companies, it’s crucial to have product-market fit.

Engineering

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Informing our approach to the market.

Business

SaaStr

DECEMBER 16, 2021

Customer-centricity is vital, and once you understand your customers, you are ready to build the perfect experience for them, from marketing to support, whether they are B2C or B2B. Says Peacock, “We talked about this being the age of the customer.

Strategy

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision. So, let me walk you through that.

B2B

SaaStr

JANUARY 21, 2022

Build the baseline by checking leadership assumptions. For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. Scaling up to Enterprise and B2B offerings differs completely from B2C operations. Enter your email below for the latest SaaStr updates.

Scale

SaaStr

JUNE 22, 2023

B2B folks want to do B2C. Don’t Forget the 20 Interview Rule. SaaStr Trying to pursue a “Grass is Greener” business model. Enterprise folks want to do freemium because they think it is easier. SMB folks want to go upmarket because there is too much churn in SMB. That’s OK, but pretty risky. 85 times out of 100 — do what you know.

SMB

Intercom, Inc.

MAY 7, 2019

This advice doesn’t just apply to articles or podcasts that you consider as “thought leadership”. There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Content Marketing

Sales Hacker

AUGUST 13, 2024

Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Applying B2C marketing strategies to enhance B2B customer engagement and retention.

AI Search

SaaStr

SEPTEMBER 15, 2023

They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. Why is this important? Because, as a founder, you have to be planning ahead.

Sales Hiring

SaaStr

AUGUST 17, 2022

That instant gratification from B2C now applies to us in B2B.” – Bill Binch. New product-led techniques that drive high-growth. Imagine if you went to create a Facebook profile, and they said they’d get back to you in thirty days. SaaS exists in an evolving world. What new tricks of the trade have appeared that can achieve your goals?

Sales Hiring

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering

Sales Hacker

MAY 28, 2024

Kelly serves on the board of Empowering Women as Leaders Austin, and she has spoken at various leadership conferences. 45:13 – Differences and similarities between B2C and B2B marketing. She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University.

Revenue

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. As I mentioned earlier, B2B buyers want a more B2C experience, and what better way to provide this than on social media? There’s been a shift in how B2B organizations communicate through follow-ups and outreach.

B2C

Sales Hacker

NOVEMBER 10, 2023

For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. This could include speaking opportunities, article or blog post contributions, or other thought leadership platforms.

VP of Engineering

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends.

Social Media

Neil Patel

FEBRUARY 12, 2021

Brooke has 15 years’ leadership experience in marketing, including a number of years in paid media. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. Brooke Weller. VP of Paid Media at NPAccel. Pedro Carvalho.

Marketing

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.

VP of Engineering

Sales Hacker

JANUARY 18, 2018

Whether you’re in sales leadership, sales development, sales ops or account management—Rainmaker has something for you. Conference focuses on sales leadership. Attendees will learn from sales VPs from industry-leading companies, technology influencers, analysts, and management and leadership experts. Rainmaker 2018. The Sales 3.0

Scale

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? If you were to sit in a leadership team meeting at your typical SaaS business, and you asked Who is responsible for MRR growth? This is especially true if you run a B2C business.

B2C

Sales Hacker

NOVEMBER 3, 2020

No one ever claims to be the smartest in the room, and with each discussion, our members and leadership alike are growing. ”. JC has been in sales for over 15 years, where he has held individual contributor and sales leadership roles with companies ranging in size from tech startups to Fortune 100 companies. Jialing Xie.

Scale

Sales Hacker

SEPTEMBER 21, 2021

Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. powered by Sounder. What You’ll Learn.

Artificial Intelligence

Andreessen Horowitz

OCTOBER 10, 2023

05:02 – The fundamentals and framework of growth 07:02 – Assessing growth potential and product lead growth 09:33 – Distribution 11:15 – Your moat and growth 14:00 – Integrating AI for product lead growth 16:23 – Trust as a moat 17:23 – B2C growth – discovery and breaking through 18:51 – Can you get ahead of the incumbents?

B2C