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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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Everything Founders Should Know About AI, Pricing, and Funding with SaaStr CEO and Founder Jason Lemkin 

SaaStr

It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. Is the CTO involved in these decisions? But if you want to grow fast, you want to innovate and take care of those customers and the energy that goes into these pricing games, especially for new CROs and revenue teams.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. PR works similar in both B2B and B2C. This can be somewhat one-dimensional over the long term.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

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