Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Subscription services have been steadily on the rise for years now.

B2C 221

B2C Outsourced Development Subscription Payment Features 221

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. They suffer from the chicken-or-egg problem: do you invest in acquiring buyers or sellers first?

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. That was our first transitionary moment, and from that point forward, we began investing heavily in building a way to teach people technology skills outside of a physical classroom. We saw the momentum increase, and we were nailing that B2C customer.

B2B 164

B2B B2C Scale New CTO 164

FastSpring

OCTOBER 13, 2022

At the end of the year, buyers are ready to spend money on software and subscriptions — are you using your marketing dollars wisely? B2B Versus B2C End Of Year Performance. To compare the performance of B2B versus B2C businesses, we randomly selected 30 FastSpring users that only serve B2B or B2C markets from across the globe.

Payment Methods 148

Payment Methods Payment Solutions SaaS Payments Software Review 148

User Pilot

APRIL 30, 2024

This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. Quickbooks and Xero are accounting SaaS products that help you send invoices, track expenses, and process payroll. HubSpot HubSpot is a comprehensive CRM SaaS company designed for B2B and B2C industries.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Is Customer Loyalty?

B2B 114

B2B B2C Underperforming Technical Team Business 114

Chaotic Flow

MARCH 25, 2014

A SaaS business is different because of the recurring revenue subscription model. In fact, most of what follows applies equally well to any subscription business. The economics of a subscription-based business are fundamentally different from those of a transaction-based business. What makes a SaaS business different?

Metrics 156

Metrics Business SaaS Forecasting 156

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. Will you offer one-time support or recurring subscriptions?

Scale 145

Scale Payment Features Consulting Sales Hiring 145

Baremetrics

JULY 22, 2021

This is why PayPal users love Baremetrics, the ultimate business analytics solution that helps SaaS and subscription businesses monitor and understand subscription data. Recurring Payments Profile Report s are accessible to merchants or payment processing partners who have already integrated the Recurring Payments Product.

PayPal 98

PayPal Merchant Services Payments SaaS Payments 98

ChurnZero

MARCH 31, 2023

Here are 11 statistics, quotes and quips that make the case for investing in Customer Success teams. With it goes recurring revenue ( ARR , MRR ) and expansion opportunities. The billing platform Recurly tracked 1,900 subscription services in 2021 and 2022 and found the average customer churn rate is 5.6%.

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

Subscription Flow

DECEMBER 10, 2024

That is because SaaS businesses increasingly run on a subscription-based model. The subscription model allows room for flexible pricing, which aligns with customer satisfaction, as well as revenue growth. SaaS subscription based companies offer different pricing tiers to customers. Is your SaaS a B2B, or B2C?

Pricing 52

Pricing SaaS Customer Lifetime Value Subscription 52

Buffer Resources

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. This means you get the predicted answers of a budget test without the investment. Pricing : Not listed. Pricing : Starts at $99/month.

AI Search 122

AI Search AI Social Media Marketing 122

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? The product’s not ready for this.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Buffer Resources

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media 91

Social Media B2B B2C Technical Advisors 91

SaaStr

JUNE 26, 2024

It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. 30% of all mobile apps with a paid subscription use RevenueCat to manage it. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. Every VC wants to invest.

CTO Hire 144

CTO Hire AI Venture Capital Sales Hiring 144

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. So, they invested in FastSpring, a specialized ecommerce platform to take care of order fulfillment and processing transactions.

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

CloudGeometry

SEPTEMBER 7, 2021

One industry leader defines it as “a licensing and delivery model where software is centrally managed and hosted by a provider and may be made accessible to customers on a subscription or pay-per-view basis.” Keeping the customers who access your software and ensuring they renew their subscriptions?

DevOps as a Service 130

DevOps as a Service Software Development AWS Cloud 130

FastSpring

SEPTEMBER 16, 2022

Valid question, and I’m going to answer it — because the reasons (plural) we have for investing in this initiative may not be as simple as the most cynical among us assume. Companies don’t just invest in new programs to benefit random business people on the internet; they do it because it serves their own business in some way.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

Intercom, Inc.

NOVEMBER 11, 2021

Be selective about the outcomes you’re investing in. Anytime somebody reaches for a video game or a B2C app or a B2B SaaS offering or any sort of digital “good”, they are seeking some sense of resolution in their life. And so, you extend that to having your net 30 invoicing customers pay on time more frequently.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

Chart Mogul

FEBRUARY 27, 2020

HostiFi uses ChartMogul to track key subscription metrics. I’d like to make more money so we can continue to invest in providing the best support for every customer, and pay good web developers to build us a better website with more self-service server management features for our customers. Investment vs. expense.

Outsourcing Services 131

Outsourcing Services Revenue Outsourced Development Scale 131

FastSpring

APRIL 1, 2021

A B2B company offering a freemium product will have a very different conversion rate than a B2C company offering an opt-out free trial. Are users automatically billed or signed up for recurring payments? Once the trial ends, you send them an email or in-app prompt that directs them to a paid subscription link.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

FastSpring

MAY 25, 2023

Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, reporting and analytics tools, and more. Localizing pricing converts at 2x for B2C SaaS companies. How FastSpring can help. FastSpring helps SaaS and software companies sell around the world.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. But successful manufacturing companies also invest in compelling visual and video marketing content. Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals.

Social Media 70

Social Media Marketing Technical Review AI Search 70

ChurnZero

MAY 6, 2022

That’s easier to do in B2C. Subscription businesses have focused on new logos for too long. “If You can be growing 300% each year, but if your NRR is not good, investors will not invest in you.”. Then in the end, it’s like, well, who’s going to buy it? Having a target buyer in mind with that pain is super important.”.

Retention 98

Retention Revenue Entrepreneurship B2C 98

Baremetrics

MAY 26, 2021

They offer marketers a gateway into the development of key strategies to improve return on investment. For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. The criteria used to define each segment is the basis for customer segmentation models.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. Renewal of product subscription. Product consideration during the freemium stage.

Customer Success 109

Customer Success SaaS Technical Review B2C 109

Incredo

NOVEMBER 21, 2019

Software to track analytics, transfer payments, manage inventory, create videos and for many other things. You will never again worry about investing thousands of dollars in paid ads and receiving nothing. And those that require initial investments aren’t regarded as reliable partners. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

BrightBack

JULY 22, 2019

Subscription businesses of every size and industry are vying for customers with a lot of options at their fingertips and increasingly savvy tastes. Guy and Suneet discussed the drivers behind B2C and B2B purchases, and why understanding these elements can help improve retention. B2C purchase drivers. B2B purchase drivers.

Retention 66

Retention B2C B2B Education 66

Incredo

NOVEMBER 28, 2019

Benefits ad, testimonials ad, offer ad This formula can work best if 1) You are already a reputable brand and want to reach new users, 2) You retarget your free trial sign-ups or leads who haven’t completed the subscription process yet. Your first round may tell about your software’s main value, supporting integrations and your USP.

Social Media 200

Social Media SaaS Advertising B2B 200

Baremetrics

JUNE 10, 2021

SaaS or subscription businesses are based on a product that is neither tangible or limited in its use. These include: financial sites (software for financial management, investments, stock exchanges, etc.); Or, you run an ads campaign and invest in SEO also for the same keywords. The buying cycle is shorter for B2C clients.

Startup 98

Startup SaaS Technical Advisors B2C 98

Buffer Resources

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Customize your subscription offerings by tailoring content and experiences to match the interests and preferences of your subscriber base.

Pricing 128

Pricing Social Media Consulting Branding 128

FastSpring

FEBRUARY 26, 2019

Whether you’re selling software, virtual goods or subscription services, chances are you will have noticed one significant trend impacting your ecommerce business: cross-border ecommerce is on the rise. With improving technology and digital platforms, shoppers have started to think differently and redefined what “shopping” means.

Payment Services 95

Payment Services Payment Methods Payment Facilitation Payment Solutions 95

FastSpring

APRIL 13, 2023

But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Dopple has been careful which customers they invest in, making sure that their product roadmap aligns with where they continue to see the “hockey puck” moving. This is an investment.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. FastSpring enables global subscriptions and payments for thousands of software businesses around the world. Recurring billing.

Payment Methods 82

Payment Methods Merchant Services Payment Services Outsourcing Services 82

Chart Mogul

MARCH 6, 2018

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. This is likely due to family subscriptions and internationalization. Customer Churn Rate.

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75

SaaStr

DECEMBER 3, 2019

It wasn’t that long ago when we invested in both companies. Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. So making sure that we had both, I mean, obviously we were starting to invest in search and investing in digital, but we had a good balance.

Scale 154

Scale Sales Hiring Development Team Review Technical Review 154

FastSpring

JUNE 19, 2019

We’re also heavily investing in data science and engineering to automate, accelerate & increase the quality of these decisions.”. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Engagement drives conversion from free consumption to a paid subscription.”.

Payment Methods 104

Payment Methods Trends Payments Payment Services 104