Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118

B2C B2B Acquisition Retention 118

Tom Tunguz

MAY 24, 2023

Now, cloud companies, major B2B & B2C software companies’ appetite for GPUs has put the Data Center segment on a hypergrowth trajectory. Nvidia has more than doubled its capex in 2023 & the latest earnings release suggested the business plans to invest more. AI has replaced that demand.

Machine Learning 298

Machine Learning Artificial Intelligence B2C AI 298

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

DECEMBER 20, 2023

From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM. 300 Employees Working on AI Not a surprise, but interesting to see the scale of investment here. #5. But Canva does far, far better, at $500k in revenue per employee.

AWS 300

AWS B2C Scaling AI 300

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. And thus, customers are willing to invest the time.

Business 278

Business B2C SMB Customer Success 278

SaaStr

DECEMBER 2, 2020

Pricing is not a science, even in B2C companies. So invest more here, in general — and especially if you don’t have any better ideas. In one sales cycle or less. More here: How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t… Raise prices 20% — on new customers. Not really. Raise prices 20%. Decrease churn.

Scale 311

Scale Sales Hiring Sales B2C 311

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys.

SMB 244

SMB Sales Hiring Scale B2C 244

SaaStr

DECEMBER 3, 2023

can invest in marketing that takes a little while to pay off). B2C folks take different positions here. CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., It depends.

SaaS Payments 272

SaaS Payments Metrics SMB Payments 272

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods B2C Merchant Services Payment Solutions 217

SaaStr

FEBRUARY 8, 2024

Keep investing there. 10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. The wrong channels, a third-tier event, a misguided PR or TikTok strategy may literally have zero ROI. But the goal in B2B marketing isn’t to find channels with epic performance. It’s got to be 10x right now.”

Marketing 284

Marketing Scale B2C B2B 284

SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. B2B marketing has a reputation for being more performance-oriented than brand-oriented. Determine quantitative success measures.

Branding 294

Branding B2B Marketing B2C 294

SaaStr

OCTOBER 16, 2020

So invest in it! Almost everyone not out of a B2C/e-commerce background is going to tell you phone support is a terrible use of time and resources. Customer Success can feel like a cost center in Year 1 (and indeed, it is), but by about 18 months out after your first 10 paying customers … it will be your largest profit center.

B2C 317

B2C Customer Success Customer Support Churn 317

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 97

B2C B2B New CTO Acquisition 97

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. This is because you invest in different areas depending on where you’re at in the product life cycle. Should you invest in your staff to grow into management roles?

Engineering 277

Engineering Part-Time VPE Scale B2C 277

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. If nothing else, for your biggest customers, over-invest in customer success. Folks churn out of their Verizon plan, their Netflix subscription, etc. the dynamics are similar.

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

JANUARY 9, 2023

Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in. Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry.

Social Media 246

Social Media B2C Marketing B2B 246

The Angel VC

AUGUST 25, 2017

Over the last couple of weeks and months we spent some time putting our investment thesis on paper. The purpose of this exercise was to challenge and discuss our implicit assumptions and to get everyone on our team aligned on what kind of investments we seek. We are open to all of C2C, B2C, B2BC and other types of marketplaces.

Investment 118

Investment Marketplace as a Service Blockchain Artificial Intelligence 118

Tom Tunguz

APRIL 6, 2023

In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). It’s likely startups start at plug-ins & then move down with scale that affords more usage & more capital to invest. Market : how to compete with incumbents?

Generative AI 228

Generative AI AI GCP(Google Cloud Platform) Startup 228

SaaStr

MAY 11, 2021

If you’re coming from a Freemium background, or B2C, that will sound amazing! If you close Starbucks, and they invest 3 months getting up to speed on your product, and you see real usage — they’re not going anywhere for now. Once we’re in, it’s so hard to rip us out. But here’s the thing.

B2C 269

B2C Churn Enterprise Revenue 269

Clouded Judgement

AUGUST 25, 2023

The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions. By combining easy implementation, rapid time-to-value, and clearly attributable outcomes, which we measure and refer to as KAV, we drive substantial return-on-investment, or ROI, for our customers.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

Andreessen Horowitz

JANUARY 24, 2022

We all know how transformative B2C marketplaces have been in bringing markets online and creating new ones — Instacart, Airbnb, Rover, and GOAT just to name some of the largest. What’s talked about less — but equally powerful — … The post Investing in Inventa appeared first on Andreessen Horowitz.

Investment 84

Investment B2C Marketing 84

SaaStr

JANUARY 21, 2022

For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. Scaling up to Enterprise and B2B offerings differs completely from B2C operations. Overhaul and invest in your people strategy. When investing in a team, task-relevant maturity is critical.

Scale 246

Scale SMB Enterprise Sales Hiring 246

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. While brand is rightly a key focus for B2C marketers, it’s often a much different story when looking at things through a business to business (B2B) lense.

Branding 114

Branding Outsourcing Services Investment SaaS 114

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. That was our first transitionary moment, and from that point forward, we began investing heavily in building a way to teach people technology skills outside of a physical classroom. We saw the momentum increase, and we were nailing that B2C customer.

B2B 170

B2B B2C Scale New CTO 170

ChurnZero

FEBRUARY 28, 2025

I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 1: Number of buyers The biggest difference between B2B and B2C is the number of buyers and the benefits they seek. Dont rely on your CS professionals.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

Intercom, Inc.

NOVEMBER 18, 2019

B2C companies were twice as likely as B2B companies to be satisfied with their chatbot investments, perhaps due to the fact that B2C queries are generally more repetitive and less complex than B2B ones. What’s making companies so excited about their chatbot investments? Satisfaction with chatbots varied by sector.

Scale 42

Scale B2C Technical Review Airlines 42

SaaStr

SEPTEMBER 15, 2023

They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. They weren’t looking at competition as the threat, but AI was, so they invested early and launched Freddy AI early.

Sales Hiring 278

Sales Hiring Scale SMB SaaS 278

SaaStr

DECEMBER 13, 2021

Databricks’ CEO, Ali Ghodsi, shares why Open Source is becoming a multi-billion investment, why it’s taking over multiple industries, and why it’s here to stay. Open Source products, the millions of customers, and the communities around them make the industry almost feel B2C. Enter your email below for the latest SaaStr updates.

Enterprise 246

Enterprise AI SaaS AWS 246

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. They suffer from the chicken-or-egg problem: do you invest in acquiring buyers or sellers first?

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Sales Hacker

FEBRUARY 17, 2022

What sales investments should you focus on in 2022? As in-person sales meetings continue to be either impossible, unpopular, or both, it makes sense for businesses to maintain investments in remote engagement platforms, which give sellers and customers an engaging way to meet virtually. Where’s the best place to begin?

Scale 103

Scale Investment Sales Forecasting 103

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. We are a $50 million fund based in Lisbon, and we invest mainly in seed stage.

New CTO 173

New CTO Sales Hiring B2C CTO Hire 173

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Technical Review 223

Technical Review Technology Scale Marketing 223

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology.

Customer Support 223

Customer Support Trends Scale Market Research 223

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. .

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Outsourced Development Payment Features Subscription 221

Intercom, Inc.

MARCH 13, 2019

As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it.

Scale 171

Scale Marketing Sales Hiring B2C 171

OpenView Labs

JULY 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful.

B2C 49

B2C Branding B2B Acquisition 49