SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.

Sales Hiring 195

Sales Hiring Marketing Technical Review Underperforming Technical Team 195

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

Underperforming Technical Team 276

Underperforming Technical Team Enterprise Scale Payments 276

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

Revenue 300

Revenue Scale Underperforming Technical Team Sales Hiring 300

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Manage Team Expectations – Balance transparency with the need to keep the team focused on building the business.

Technical Review 201

Technical Review Software Review Development Team Review Sales Hiring 201

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Get the Best B2B Data Available with SalesIntel.

Scale 267

Scale Underperforming Technical Team B2B AI 267

Tom Tunguz

JANUARY 23, 2023

I’m watching public company earnings to identify early weaknesses in the software market. Expected growth across segments is muted with an average of 5% growth across these B2B categories. Azure ML revenue alone has increased more than 100 percent for five quarters in a row 4. Yesterday, Microsoft announced earnings.

Azure 256

Azure Underperforming Technical Team Artificial Intelligence Machine Learning 256

FastSpring

JULY 11, 2024

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Jump to video.

B2B 168

B2B Scale Underperforming Technical Team Sales 168

SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

Sales Hiring 258

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 258

Sales Hacker

JUNE 17, 2025

Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

AI 81

AI Technical Advisors Underperforming Technical Team Sales Hiring 81

Intercom, Inc.

DECEMBER 4, 2019

That commitment and focus on how to foster real human connections is evident in every single thing we do on a daily basis, and the resulting success is clear to see, with a valuation of more than $1 billion and revenue to justify it. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage. . #2

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Best Sales Statistics to Know in 2021.

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Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 132

Buffer Resources

FEBRUARY 12, 2025

And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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Social Media B2B B2C Technical Advisors 96

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Companies that operate above 40% revenue growth rate and profit margin stand to generate a sustainable profit, while those operating below 40% may have cash flow or liquidity issues. . “It’s

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 139

B2B Technical Advisors SaaS Payments Underperforming Technical Team 139

FastSpring

JANUARY 23, 2025

Podcast Full Interview: Video Transcript Jesse Paliotto (00:04) Hello, everyone, and welcome to Growth Stage podcast, where we discuss how digital product companies grow revenue, build meaningful products and increase the value of their business. And then of course you generate revenue in much the same way as a blog.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.

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B2B B2C Scale New CTO 173

SaaStr

JUNE 13, 2024

Every week, there are significant new developments in tech. They’re a revenue AI company aiming to increase revenue and sales productivity. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” It’s a playbook you’re developing, and it’s not easy.

Scale 299

Scale AI Sales Underperforming Technical Team 299

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 286

Scale Outsourcing Services Sales Hiring VP of Engineering 286

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? How easy is it to implement your product?

Underperforming Technical Team 119

Underperforming Technical Team Technical Review Sales Hiring Scale 119

ChurnZero

OCTOBER 25, 2024

There are so many questions to answer when considering how to scale a customer success team. What about team leads? When do I split my one team into two teams? How do I split one team into two? And I know you want to scale your customer success team in the right way. I know it’s a lot of pressure.

Scale 52

Scale Underperforming Technical Team Customer Success Scaling 52

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. Let me get this off my chest: ABM is not B2B. B2B means business-to-business [3]. Just as ABM is one type of B2B marketing. We call it the B2B Maturity Curve.

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B2B Marketing Underperforming Technical Team Software Review 143

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

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B2B B2C Underperforming Technical Team Business 114

User Pilot

DECEMBER 31, 2024

You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!). In fact, it was first created as an analytics tool, and only in recent years has it also developed an engagement suite. The alternative?

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

Blulogix

JUNE 16, 2025

By BluLogix Team Why MGI Research Ranked BluLogix a Top Agile Billing Platform in 2025 In May 2025, BluLogix was recognized by MGI Research in its Agile Billing Top 50 Buyer’s Guide —a definitive analysis of the top billing platforms for businesses navigating modern monetization. What Are the MGI 360 Ratings? What Are the MGI 360 Ratings?

Payment Features 52

Payment Features Underperforming Technical Team AI Search Outsourced Development 52

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. Then, in 2023, they moved into messaging.

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Underperforming Technical Team Social Media Government Subscription 327

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Aaron Ross, Co-CEO, Predictable Revenue. Today he is the man behind Predictable Revenue, the “Outbound Success Company.” Eduardo Müller, Founder & CEO, B2B Stack.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.

Sales Recruiting 258

Sales Recruiting Sales Hiring Scale VP of Engineering 258

Blulogix

JUNE 18, 2025

By BluLogix Team Channel Chaos: How to Monetize Through Partners Without Losing Control—What the MGI Report Says In MGI Research’s 2025 Agile Billing Top 50 Buyer’s Guide , BluLogix earned recognition not just for usage billing and mediation, but for something most billing platforms barely touch: n-tier partner monetization.

Payment Features 52

Payment Features Underperforming Technical Team Outsourced Development Systems Review 52

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

Technical Review 223

Technical Review Technology Scale Marketing 223

Aaron Beashel

OCTOBER 31, 2016

During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called the V2MOM to align and manage the Service Cloud team. It was game-changing for the company, and for each team that implemented it.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Sales Hacker

JUNE 20, 2025

Engage venture networks (the right way) VC talent teams can be a cheat code (and of course, we’re a little bias). For more, read How to Work with a VC Talent Team – a tactical guide to getting real value from these relationships. People stay in bad processes just because it feels good to be wanted.” Why should I talk to you?

Sales Hiring 95

Sales Hiring Sales Recruiting AI Search Scale 95

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. It is typical in B2B software for customer acquisition to eat up 50% or more of total costs. In traditional licensed software, that cost is immediately recovered when a deal is closed by the revenue of the deal. Churn Starts on Day One.

Customer Success 138

Customer Success Underperforming Technical Team Scale SaaS 138

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. The team has grown quite a lot, but it’s still tiny: we’re now close to 40 people in 13 different countries. On this week’s episode, I caught up with Steli to chat all things sales.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Because word-of-mouth for us is actually much bigger fuel than the revenue that we’re collecting or churning or dropping or whatever.”.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. The focus with our digital strategy is revenue. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Content Marketing Scale 145

Intercom, Inc.

APRIL 11, 2019

But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. But scaling a marketing team to the heights Segment have isn’t as simple as putting a bunch of A-players in a room and getting them to start churning out paid advertising. Teams can be stretched and under-resourced.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162